需求生成总监
Director of Demand Generation
### **关于我们**
Pindrop 是 AI 时代的真正人类 + 正确人类身份信任平台。随着 AI 驱动的欺诈和深度伪造视频正在侵蚀数字通信中的信任，Pindrop 在实时语音、视频和数字互动中提供持续的身份验证和深度伪造检测。
企业依靠 Pindrop 每年保护数十亿美元的高风险客户互动，包括美国顶级银行，以及领先的保险公司和医疗保健提供商。基于每年超过 15 亿次真实世界互动训练的模型，并受到 300 多项专利的保护，Pindrop 在恢复信任的同时减少欺诈、降低运营成本并提升客户体验。
被《时代》杂志评为 2026 年十大最具影响力的软件公司之一，并被 Inc. 杂志评为创新最佳商业公司，Pindrop 得到了包括 Andreessen Horowitz、IVP 和 CapitalG 在内的领先投资者的支持。
**你将做什么**
作为 **需求生成总监**，你将负责 Pindrop 在三个不同的增长方向上的营销来源管道：我们的核心产品套件、新兴的医疗保健垂直领域以及 Pulse for Meetings。你将向增长副总裁汇报，并在增长小组、产品市场管理（PMM）、品牌、业务发展代表（BDRs）、销售和营收运营（RevOps）之间起到连接作用。你有将优秀战略转化为创造管道的活动的经验。
你将从一名亲力亲为的个人贡献者开始，并随着职能的发展逐步管理全职员工和外包人员的组合。
以下是该职位的职责：
负责管道数量。承担你所负责活动的营销来源管道目标，从潜在客户到成交的全流程表现进行管理，并与跨职能负责人进行每周汇报。
构建整合的活动组合。从头到尾设计和运行活动，包括受众定位、信息激活、渠道组合、内容要求、日历和预算分配，所有这些都与管道结果相关，而不是活动指标。
领导活动策略和执行。你熟悉如何连接支持整合活动的所有团队。这意味着与 PMM 确定信息，与品牌确定创意，与数字团队确定付费活动，与生命周期团队确定培育流程，与 ABM 和 BDRs 确定账户策略，并与销售团队确定跟进 SLA。你不仅了解所有内部杠杆，还创建动作来激活并跟踪所有你的发布合作伙伴。
运行敏捷的活动引擎。在我们基于冲刺的小组模式中运作
查看英文原文
### **Who We Are**
Pindrop is the Real Human + Right Human® Identity Trust Platform for the AI era. As AI-driven fraud and deepfakes erode trust in digital communication, Pindrop delivers continuous identity verification and deepfake detection across voice, video, and digital interactions in real time.
Enterprises rely on Pindrop to secure billions of high-risk customer interactions each year, including top U.S. banks, as well as leading insurers and healthcare providers. Powered by models trained on more than 1.5 billion real-world interactions annually and protected by 300+ patents, Pindrop restores trust while reducing fraud, lowering operational costs, and improving customer experience.
Recognized by TIME as one of the Top 10 Most Influential Software Companies of 2026 and by Inc. for Best in Business for Innovation, Pindrop is backed by leading investors including Andreessen Horowitz, IVP, and CapitalG.
**WHAT YOU'LL DO**
As **Director of Demand Generation**, you will own Pindrop's marketing-sourced pipeline across three distinct growth motions: our Core product suite, emerging Healthcare vertical, and Pulse for Meetings. You'll report to the VP of Growth and serve as the connective tissue between Growth pods, PMM, Brand, BDRs, Sales, and RevOps. You’re someone who has experience turning great strategies into campaigns that create pipeline.
You will start as a hands-on individual contributor and grow into managing a mix of FTEs and contractors as the function scales.
Here's what the role looks like:
Own the pipeline number. Carry the marketing-sourced pipeline target for your campaigns, manage full-funnel performance from lead to closed-won, and run weekly readouts with cross-functional leads.
Architect the integrated campaign portfolio. Design and run campaigns end-to-end including audience targeting, messaging activation, channel mix, content requirements, calendar, and budget allocation that are all tied to pipeline outcomes, not activity metrics.
Lead the campaign strategy AND execution. You’re well-versed on connecting all of the teams that support an integrated campaign. That means briefing with PMM on messaging, Brand on creatives, Digital on paid motions, Lifecycle on nurture, ABM and BDRs on account plays, and Sales on follow-up SLAs. You not only identify all of the internal levers to pull, you create the motion to activate and track all of your launch partners.
Run an agile campaign engine. Operate inside our sprint-based pod model: brief, build, launch, learn, scale or sunset — in weeks, not quarters.
Optimize budget like a P&L owner. Allocate against pipeline-per-dollar, reallocate based on evidence, and manage agency and contractor resources to extend capacity.
Apply AI-first thinking. Use AI tooling to increase campaign velocity, sharpen personalization, and improve targeting precision across all three growth motions.
**WHO YOU ARE**
- You are a pipeline owner, not a program manager. You sign up for a number and build the system to hit it.
- You are a player-coach: comfortable executing hands-on today and building a team tomorrow.
- You orchestrate across various teams. You align pods, agencies, and stakeholders through crisp briefs, RACIs, and DRIs, not meetings.
- You think full-funnel: awareness through expansion, not just MQLs.
- You show the receipts: dashboards, cohort analysis, insights, and blameless post-mortems to drive applied learnings for future iterations.
- You thrive at speed. You ship campaigns in weeks, not quarters. You’re nimble and able to comfortably pivot like a pro when priorities shift.
**YOUR SKILL-SET**
Must-haves:
- 10+ years in B2B SaaS demand generation or growth marketing, with 3+ years owning a marketing-sourced pipeline target.
- Proven experience operating an integrated campaign model: one campaign architecture spanning paid, email, events, ABM, webinars, and content, with shared goals across teams.
- Track record of building demand engines at fast-paced, high-growth companies and moving at startup velocity.
- Experience orchestrating cross-functional teams (PMM, brand, digital, BDR, sales) to a shared revenue goal.
- Fluency in funnel math: conversion rates, velocity, CAC, pipeline coverage models.
- Hands-on with Salesforce, Marketo, and ABM platforms (Demandbase or 6sense).
- Experience managing agencies and contractors; experience in agile or sprint-based marketing teams.
Nice-to-haves:
- Security, fraud, AI, or contact center domain experience.
- Vertical marketing experience in healthcare or FSI.
- Experience launching demand for a new product line (0-to-1 pipeline motion).
This role will be posted for 30 days from 09/09/26.
Please note that the base pay range is a general guideline only. Pindrop considers factors such as (but not limited to) scope and responsibilities of the position, a candidate's work experience, education/training, and key skills, as well as market and business considerations, when extending an offer. This position is eligible for additional compensation in the form of an annual discretionary bonus.
US Base Pay Range
$167,000—$200,000 USD
### **Not sure if this is you?**
We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply anyway! We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.
#### **AI - A Transformative Force**
At Pindrop, we view artificial intelligence as a transformative force that, when harnessed responsibly, can unlock unprecedented value for our customers, partners and society and enable and empower us to continue to deliver cutting-edge technology to combat fraud and unblur the lines between what it means to be human versus machine.
Pindrop may use AI tools to help prioritize job applications for human review. The AI tool may analyze your work experience and skills to assess fit for the role, but does not consider your name or contact details. Applications with the strongest match to job requirements are prioritized for human review; not all applications may be individually reviewed.
#### **Pindrop is an Equal Opportunity Employer**
Here at Pindrop, it is our mission to create and maintain a diverse and inclusive work environment. As an equal opportunity employer, all qualified applicants receive consideration for employment without regard to race, color, age, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, marital and/or veteran status.