远程工作雷达

增长经理 - 影响者计划

Growth Manager - Influencer Program

市场运营限定地区(需当地身份)
公司OKX
薪资未公开
工作地点France (Remote); Germany (Remote); Netherlands (Remote)
地域资格限定地区(需当地身份)
时区要求无特别要求
用工类型未标注
发布时间今天
数据来源Greenhouse
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注意地域限制:该职位明确限定在 France (Remote); Germany (Remote); Netherlands (Remote) 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

我们是谁

在OKX,我们认为加密货币将重塑未来,并最终为每个人带来自由。

OKX是一家领先的加密货币交易所,也是OKX Wallet的开发者,为数百万用户提供加密货币交易和去中心化加密应用(dApps)的访问权限。OKX也是数百家大型机构信赖的品牌,它们寻求进入加密货币市场。我们安全可靠,由我们的储备证明作为后盾。

在全球多个办公室中,我们以核心原则团结一致:我们先于我,做正确的事,完成任务。这些共同的价值观推动着我们的文化,塑造了我们的流程,并为每位OKX员工营造了一个友好、有回报且多元化的环境。

职位简介

OKX欧洲正在从零开始打造一个本地影响者计划:一个经过筛选的顶级加密货币、金融科技和金融意见领袖名单,他们在关键欧洲市场中推动情绪、放大发布内容并分享我们的品牌故事。这是一个公关和传播计划,不是联盟渠道。你将负责名单的建立、保持其活跃的内容运营,以及在情绪事件期间激活它的24小时响应系统。

你将负责的工作

  • 按市场绘制并排名一级目标:来自包括但不限于加密货币、金融科技、传统金融、支付和体育领域的顶级意见领袖,涵盖包括但不限于YouTube、X、TikTok、Instagram、播客和Telegram的渠道,根据验证的粉丝数量进行排名,排除已加入联盟计划的人
  • 挖掘竞争对手的传播者:识别那些持续传播主要竞争对手、其发布内容的人员,并跟踪各市场的顶级金融/加密播客排行榜
  • 针对绘制的列表进行直接接触,管理流入门户的流程
  • 与KOLs达成协议并进行谈判
  • 为每种活动类型构建和维护简报模板:发布、促销推送、持续教育
  • 为每个市场维护本地化资产包:视觉素材、已批准的声明、风险警告语言、披露用语
  • 向整个名单定期分发每周/每月/季度叙事更新

你将负责的事项

  • 本地影响者名单的建立和管理
  • 内容运营基础设施:按活动类型制定的简报模板、本地化资产包、叙事更新频率
  • 报告:每个市场的曝光量、覆盖范围、参与度和积极的言论份额(SOV),并与以下目标挂钩

我们寻找的你

  • 必备条件:
  • 有运行影响者计划的经验,或
查看英文原文

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About the Opportunity

OKX Europe is building a local influencer program from zero to hero: a curated roster of Tier 1-2 crypto, FinTech and finance voices in key European markets who drive sentiment, amplify launches, and share our brand narrative. This is a PR and amplification program, not an affiliate channel. You own the roster build, the content operations that keep it fed, and the 24 hour response system that activates it during a sentiment event.

What You’ll Be Doing

  • Map and rank Tier 1 targets per market: top voices from sectors including but not limited to crypto, Fintech, traditional finance, payment and sports, across channels including but not limited to YouTube, X, TikTok, Instagram, podcasts, and Telegram, ranked by verified follower count, excluding anyone already in the Affiliate programme
  • Mine competitor amplifiers: identify who consistently amplifies key competitors, their launches, and track top finance/crypto podcast charts per market
  • Run direct outreach against the mapped list, manage the inbound portal pipeline
  • Acquire and negotiate deals with KOLs.
  • Build and maintain brief templates per campaign type: launch, promo push, always-on education
  • Maintain a localized asset kit per market: visuals, approved claims, risk warning language, disclosure wording
  • Distribute a weekly/monthly/quarterly narrative refresh to the full roster

What you will own

  • Local influencer roster build and management
  • Content operations infrastructure: brief templates by campaign type, localized asset kits, narrative refresh cadence
  • Reporting: impressions, reach, engagement, and positive share of voice (SOV) per market, tied to the goals below

What We Look For In You

·

Must-haves:

  • Years running an influencer, or creator program, ideally in crypto, fintech or payments
  • Has built a ranked outreach target list from scratch (real follower verification, competitor amplifier mapping), not just inherited or managed an existing spreadsheet of names
  • Can negotiate and retain creators on a non-cash-per-conversion basis: this is a sentiment/access/merch/community trade, not an affiliate deal
  • Data-driven mindset with experience tracking acquisition, engagement, trading volume, ROI, and other performance metrics.
  • Comfortable being measured on SOV, sentiment, and response speed rather than conversion or ROAS
  • Native or fluent in at least one EEA market language, plus English
  • Existing relationships with crypto/finance YouTubers, X voices, or podcast hosts in at least one key European market is a strong plus
  • Decent understanding of local EU financial-promotion and influencer-disclosure requirements; able to ensure all content follows brand and compliance guidelines.
  • Strong project management and stakeholder coordination skills, with the ability to work across Growth, Compliance, Legal, Product, and Brand teams.
  • A strong team player who collaborates closely with the Affiliate BD teams to identify opportunities to convert high-potential influencers into long-term affiliate partners.

·

Perks & Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • More that we love to tell you along the process!

OKX Statement:

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

  • The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.

Notice:

All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.

Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.

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