营销内容与平面设计师
Marketing Content & Graphic Designer
内容与图形设计师将通过结合强大的内容写作、视觉沟通和图形设计技能，创建吸引人的营销和销售内容。
这是一个需要亲力亲为的职位，超越社交媒体图形设计。候选人需要理解产品和服务，识别它们为客户提供的价值，并将复杂的产品和技术信息转化为清晰、有说服力的书面和视觉内容。
该职位的一个关键部分是为销售/BDR团队提供定制化的内容和宣传材料，以支持客户咨询。这可能包括定制的演示文稿、一页纸资料、产品说明、解决方案简报、案例研究风格的内容、电子邮件内容以及其他根据潜在客户具体需求制作的材料。
该职位将在市场和销售部门之间工作，作为产品、市场和销售之间的桥梁，将业务需求和产品信息转化为精炼、专业的内容和视觉资产。
#### 内容创作
- 为产品、解决方案和服务创作吸引人、信息丰富且具有说服力的内容。
- 为客户的旅程不同阶段（从认知和教育到考虑和转化）开发内容。
- 创作网站内容、产品描述、博客/文章、LinkedIn帖子、社交媒体内容、电子邮件活动、产品公告、解决方案简报、一页纸资料、案例研究、销售宣传材料、常见问题解答和演示文稿内容。
- 将复杂的产品和技术概念转化为对商业受众简单易懂的内容。
- 开发聚焦于客户问题、好处、使用场景和业务成果的信息。
#### 图形设计
- 设计符合品牌形象的市场营销和销售材料。
- 创建社交媒体创意、信息图表、产品图形、演示文稿、销售一页纸资料、宣传册、产品/解决方案资料、案例研究设计、电子邮件图形、网站视觉和数字广告。
- 保持品牌一致性，包括字体、版式、图像和整体视觉形象。
- 将书面概念和产品信息转化为引人入胜的视觉故事。
- 创造能够快速有效地传达复杂信息的图形。
#### 针对客户咨询的定制内容
- 与销售/BDR团队合作，了解潜在客户需求并创建定制内容以支持销售对话。
- 制作定制化的产品资料
查看英文原文
The **Content & Graphic Designer** will be responsible for creating engaging marketing and sales content by combining strong **content writing, visual communication, and graphic design skills**.
This is a hands-on role that goes beyond social media graphics. The candidate will be expected to understand products and services, identify the value they provide to customers, and translate complex product and technology information into clear, compelling written and visual content.
A key part of the role is supporting the **Sales/BDR team with customized content and collateral for inbound enquiries**. This may include tailored presentations, one-pagers, product explainers, solution briefs, case-study-style content, email content, and other materials based on a prospect's specific requirements.
The role will work across **Marketing and Sales**, serving as a bridge between Product, Marketing, and Sales by turning business requirements and product information into polished, professional content and visual assets.
#### Content Creation
- Create engaging, informative, and persuasive content around products, solutions, and services.
- Develop content for different stages of the customer journey, from awareness and education to consideration and conversion.
- Create website content, product descriptions, blogs/articles, LinkedIn posts, social media content, email campaigns, product announcements, solution briefs, one-pagers, case studies, sales collateral, FAQs, and presentation content.
- Translate complex product and technology concepts into simple, engaging, and easy-to-understand content for business audiences.
- Develop messaging focused on customer problems, benefits, use cases, and business outcomes.
#### Graphic Design
- Design marketing and sales materials aligned with brand.
- Create social media creatives, infographics, product graphics, presentation decks, sales one-pagers, brochures, product/solution sheets, case-study designs, email graphics, website visuals, and digital advertisements.
- Maintain consistency in branding, typography, layouts, imagery, and overall visual identity.
- Transform written concepts and product information into compelling visual stories.
- Create graphics that communicate complex information quickly and effectively.
#### Customized Content for Inbound Enquiries
- Work with the **Sales/BDR team** to understand prospect requirements and create customized content to support sales conversations.
- Create customized product presentations, prospect-specific one-pagers, solution summaries, product/service overviews, industry-specific collateral, use-case presentations, proposal visuals, product comparison documents, customized email content, and follow-up materials.
- Develop customized case-study or ROI-style content and visual explanations of how products or services can address a prospect's specific problem.
- Take a prospect requirement and turn it into concise, professional, and visually appealing content that explains how solution can address the requirement.
#### Sales Enablement
- Work closely with BDR and Sales teams to understand common prospect questions, objections, and requirements.
- Create reusable sales collateral that helps the sales team communicate products effectively.
- Develop content for different industries, personas, and use cases.
- Quickly adapt existing content for specific prospects or opportunities.
- Maintain a library of updated marketing and sales collateral.
- Help the sales team present complex products and solutions simply and compellingly.
#### Product & Industry Research
- Develop a strong understanding of products, services, and target customers.
- Research relevant industry trends and customer pain points.
- Understand target audiences and create content that resonates with their business challenges.
- Stay up to date with trends in **Healthcare, Legal, Finance, Technology, AI, and related B2B industries**, as relevant to the company's offerings.
- Translate product updates and new features into customer-friendly messaging.
#### Social Media & Digital Content
- Develop engaging content for LinkedIn and other relevant digital channels.
- Create educational, thought-leadership, product-focused, customer pain-point, industry insight, infographic, and short-form visual content.
- Work with the Marketing team to maintain a consistent content calendar.
- Repurpose long-form content into multiple social and visual formats.
#### Performance & Quality
- Maintain quality and consistency across written and visual content.
- Ensure brand consistency across marketing materials.
- Deliver customized sales requests within the required turnaround time.
- Continuously improve content based on audience and sales feedback.
- Support the Sales/BDR team with relevant and effective content.
- **2–5+ years of experience** in content creation, graphic design, marketing communications, or a similar role.
- Strong combination of **content writing and graphic design skills**.
- Excellent written and spoken English.
- Ability to write professional B2B content with a clear and persuasive tone.
- Strong visual communication and design sense.
- Ability to understand technical/product information and simplify it for a non-technical audience.
- Strong understanding of business audiences and decision-makers.
- Ability to create customized content quickly based on sales or customer requirements.
- Experience creating content for **B2B companies, SaaS, technology, healthcare, professional services, or similar industries** is preferred.
#### Design Tools
Strong proficiency in one or more of the following:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Canva
- Figma
- PowerPoint / Google Slides
Experience with **Adobe Premiere Pro, After Effects, CapCut, or similar video/motion-graphics tools** is an advantage.
#### Content & AI Tools
Experience with modern content and AI tools is highly desirable, including:
- ChatGPT or similar AI writing tools
- AI-assisted design tools
- Grammarly or similar editing tools
- Content management systems
- SEO/content research tools
The candidate should understand how to use AI to **accelerate content creation while maintaining originality, accuracy, brand voice, and quality**.
#### Preferred Qualifications
- Experience working with B2B SaaS or technology companies.
- Experience creating content for senior decision-makers.
- Experience supporting sales teams with customized collateral.
- Understanding of Healthcare, Legal, Finance, or other professional-services industries.
- Portfolio demonstrating both **content writing and graphic design**.
- Experience creating presentations and sales enablement materials.
- Basic understanding of B2B marketing funnels and lead generation.
**Join Our Dynamic Team:** Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
**Embrace the Opportunities:** Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
**Limitless Career Growth:** Unlock a world of possibilities and resources to propel your career forward.
**Fast-Paced Thrills:** Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
**Flexibility, Your Way:** Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
**Work-Life Balance at Its Best:** Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.