远程工作雷达

增长营销经理

Growth Marketing Manager

市场运营限定地区(需当地身份)
公司Cresta
薪资未公开
工作地点United States (Remote)
地域资格限定地区(需当地身份)
时区要求无特别要求
用工类型未标注
发布时间18 天前
数据来源Greenhouse
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注意地域限制:该职位明确限定在 United States (Remote) 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

Cresta 释放客户体验的真正潜力,将每一次对话转化为竞争优势。Cresta 的统一 AI 平台结合了对话 AI 代理、实时人工代理增强和全面的对话智能,以在每个渠道中推动收入和效率提升。包括美国联合航空、科克斯通信和万豪在内的全球领先公司每天使用 Cresta 来打造世界级的客户体验。

Cresta 源自斯坦福人工智能实验室,已从世界领先的投资者那里筹集了超过 2.7 亿美元资金,包括 a16z、Greylock 和 Sequoia。Cresta 的领导团队包括当今人工智能领域的顶尖人才。我们的首席执行官 Ping Wu 曾创立并领导了谷歌的客服中心 AI 和 Vertex AI 平台,在加入 Cresta 之前,他致力于构建由 AI 驱动的客户体验的未来。

在未来几年里,AI 将重新定义世界各地人们与企业互动的方式。来 Cresta 一起构建这个未来吧。

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职位概述

Cresta 正在寻找一位成长营销经理,这位候选人需要具备创造力、创新精神、分析严谨性和战略思维,而不是仅仅执行现有策略的人。这个职位目前位于付费和数字营销(LinkedIn 广告、Meta 广告、Google 广告)领域,但工作的重点是建立并主导一个增长策略,而不是照看广告账户。我们更关注你是否具备从第一性原理进行推理和快速行动的能力,而不是你是否多年从事特定渠道。如果你来自要求严格、注重分析的领域,如投行、咨询或技术、量化专业,并且你渴望在增长营销领域建立职业生涯,我们希望听到你的声音。

职责

  • 负责你所负责渠道的销售漏斗和获取数据,决定哪些方向加大投入,哪些方向减少投入。
  • 从第一性原理出发,为我们的付费和数字组合建立增长策略,并提出新的尝试,而不是等待被告知应该专注哪些方向。
  • 主导 LinkedIn 和 Meta 广告的付费社交营销,并负责一个聚焦的付费搜索计划
查看英文原文

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

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Role Overview

Cresta is looking for a Growth Marketing Manager who thrives on creativity, innovation, analytical rigor, and strategic thinking, not someone looking to run an existing playbook. This role happens to live in paid and digital (LinkedIn Ads, Meta Ads, Google Ads), but the job is to build and own a growth thesis, not to babysit ad accounts. We care more about your ability to reason from first principles and move fast than about whether you've spent years in a specific channel. If you come from a demanding, analytical field such as investment banking, consulting, or a technical or quantitative discipline, and you're hungry to build a career in growth marketing, we want to hear from you.

Responsibilities

  • Own the pipeline and acquisition number for your channels and decide what to double down on and what to pull back.
  • Build a growth thesis for our paid and digital mix from first principles, and bring new bets to the table rather than waiting to be told where to focus.
  • Lead paid social across LinkedIn and Meta Ads and a focused paid search program alongside it.
  • Partner with our brand designer on ad creative, pushing the quality bar and staying current on what's working.
  • Monitor campaign pacing against budget and pipeline goals, flagging issues proactively and knowing when to kill something versus double down.
  • Leverage AI tools and audience enrichment platforms (including Clay) to build precise targeting, automate workflows, and drive output at a lean-team scale.
  • Collaborate cross-functionally with demand generation, content, creative, sales, etc.

Qualifications

  • A track record of excellence in a demanding, analytical field such as investment banking, consulting, biz ops, a co-founder or early startup builder background, or a technical or quantitative discipline (econ, stats, math, or similar), with genuine interest in growth marketing. We evaluate on outcomes, not pedigree. (Strong traditional digital marketing backgrounds will also be considered.)
  • Quantitative fluency; a math-first brain that reasons about performance from the data.
  • Demonstrated creativity and original thinking: evidence you generate ideas rather than default to convention.
  • Strategic mindset: able to connect day-to-day execution to broader business goals, and a sense of ownership over the number, not just the tasks.
  • High motor with a hunger to learn. Actively experiments with AI tools and brings new ideas to the team.
  • Excellent communication skills; able to synthesize performance data into clear, stakeholder-ready updates.

Nice to have (not expected on day one)

None of the below is required. If you don't have it, that's not a red flag, we'll teach it.

  • Exposure to any paid advertising platform (LinkedIn, Google, Meta, or otherwise).
  • Familiarity with CRM or marketing automation tools such as Salesforce or HubSpot.
  • Experience with data or audience tools such as Clay.

Perks & Benefits

We offer a comprehensive and people-first benefits package to support you at work and in life:

  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta

Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes Base Salary + Equity.

Base Salary Range: $100k - $165k base.

Actual base salary will be determined based on candidate-specific factors including experience, skills, and location, as well as applicable local pay requirements. Your recruiter can provide additional details. Total compensation also includes a comprehensive benefits package for you and your family.

Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).

Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.

Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.

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