战略与客户品牌开发经理
Strategy & Client Brand Development Manager
我们的客户是一家国际电子商务代理机构,致力于帮助亚马逊和沃尔玛卖家实现盈利增长,现正寻找一位积极主动、具有战略眼光的策略与客户品牌发展经理,代表该机构管理重点客户账户,并推动其在亚马逊(电子商务)平台上的品牌表现。此职位适合具备强大分析能力、亚马逊品牌管理经验、全渠道品牌管理经验,并热衷于领导直接影响销售和增长的战略举措的人士。
作为该机构的代表,您将作为客户组合的首席策略师,创建绩效分析,提供定制化建议,并与内部团队合作实施全面的品牌发展计划。
职责
- 为客户创建分析并根据其绩效数据、目标和品牌目标提供建议。
- 监控并提升账户和SKU级别的表现,与广告、创意和运营团队协作以实现优化结果。
- 将营销工作与整体品牌目标保持一致,确保一致性和策略对齐。
- 设定并测试营销假设,为创意团队提供基于绩效的创意素材方向。
- 进行详细的商品列表审计,并与平面设计团队紧密合作,协调列表内容和视觉优化。
- 管理定价策略、促销日历、优惠活动和折扣,以提高盈利能力和品牌曝光度。
- 提供持续的绩效报告,包含可操作的见解并实施战略改进。
- 与供应链和运营团队协作,使库存预测与促销策略和需求趋势保持一致。
- 利用PPC知识影响更广泛的营销策略,并根据目标优化广告支出。
- 分析大量绩效数据以指导客户策略并做出明智决策。
- 管理并协调跨职能团队,营造以客户成功为中心的协作环境。
- 优先处理高影响力任务和项目,同时减少干扰,确保战略聚焦。
要求
- 必须有在亚马逊PPC/营销代理机构担任品牌经理或类似战略角色的实战经验。
- 具备在Meta和TikTok平台上管理并扩展品牌的一定经验。
查看英文原文
Our client, an international eCommerce Agency dedicated to helping Amazon and Walmart sellers grow profitably, is seeking a proactive and strategic Strategy & Client Brand Development Manager to represent the Agency by managing key client accounts and driving brand performance across their Amazon (E-Commerce) presence. This role is ideal for someone with strong analytical skills, Amazon brand management experience, Full Funnel brand management experience and a passion for leading strategic initiatives that directly impact sales and growth across emerging platforms.
As a representative of the Agency, you will act as the lead strategist for your client portfoliocreating performance analyses, giving tailored recommendations, and implementing full-scale brand development plans in collaboration with internal teams.
Responsibilities
- Creating analysis for the clients and giving advice tailored to their performance data, goals, and brand objectives.
- Monitor and improve Accounts and SKU-level performance, collaborating with advertising, creative, and operations teams to deliver optimized results.
- Align marketing efforts with overall brand objectives, ensuring consistency and strategy alignment.
- Set and test marketing hypotheses, offering direction to the creative team for performance-based creative materials.
- Conduct detailed listing audits, and work closely with the graphic design team to coordinate listing content and visual optimizations.
- Manage pricing strategies, promotional calendars, deals, and discounts to enhance profitability and brand visibility.
- Deliver ongoing performance reports with actionable insights and implement strategic improvements.
- Collaborate with supply chain and operations to align inventory forecasting with promotional strategies and demand trends.
- Leverage PPC knowledge to influence broader marketing strategy and optimize advertising spend in line with goals.
- Analyze large sets of performance data to inform client strategy and make informed decisions.
- Manage and coordinate with cross-functional teams, fostering a collaborative environment focused on client success.
- Prioritize high-impact tasks and projects while minimizing distractions and ensuring strategic focus.
Qualifications
- Proven experience as a Brand Manager or in a similar strategic role within an Amazon PPC/Marketing Agency is a must.
- Some experience managing and scaling brands across Meta, and Tik Tok.
- Excellent data analysis skills; ability to turn complex datasets into actionable strategies.
- Strong cross-functional collaboration and communication abilities.
- Strategic thinker with a high level of attention to detail and the ability to manage multiple projects at once.
- Self-starter with a results-driven mindset and excellent time management.
- Creative problem-solver who can identify growth opportunities and areas for improvement.
- Familiarity with project management tools and best practices is a plus.
- Excellent written and verbal communication skills.
Benefits
- Competitive salary
- 100% remote role with flexible working hours
- Direct impact and ownership of client strategy
- Opportunity to work with a highly skilled and collaborative team
- Ongoing growth and leadership opportunities
- Fast-paced and innovative work culture
Additional Information
This is a remote role. You will need a quiet workspace, high-speed internet, a webcam, and a microphone for regular client and team calls. Candidates must be available to accommodate clients across various time zones.
Originally posted on Himalayas