电商营销主管
Head of Marketing Ecommerce
我们客户是一家在美国运营的知名跨国D2C电商公司，销售高质量宠物产品，现急需一名经验丰富的专业人士担任全职远程职位的营销经理。
作为电商营销经理，你将在推动我们在线商店的成功中发挥关键作用，通过战略性地推广和营销我们的产品来实现这一目标。你将负责制定并执行全面的产品营销策略，确保我们的产品不仅满足客户需求，还能在竞争激烈的市场中脱颖而出。
如果你是一位经验丰富的产品经理营销经理，擅长领导创意团队，具有消费品电商营销背景，并且热衷于数据驱动决策，我们希望与你取得联系！你的分析能力以及通过数据驱动品牌表现策略的能力将是产品成功的关键。
职责：
- 领导创意和跨职能团队，运用项目管理技能营造和谐高效的工作环境，分配和协调营销部门的工作，确保按时完成任务并达成结果。深入战略任务：例如与设计师合作创建高效的设计系统。
- 制定并实施与公司目标一致的数据驱动型产品营销策略。
- 分析市场趋势和竞争对手策略，识别我们产品的机遇和细分领域。
- 与创意团队合作，开发吸引人的产品描述、图片和视频。
- 确保内容经过SEO优化，以提高可见性并带来自然流量。
- 负责所有销售平台的用户体验（UX）：与团队合作优化在线客户旅程和购物体验，实施A/B测试以优化产品页面并提高转化率。
- 利用分析工具进行数据驱动的战略决策，跟踪、分析并报告产品表现和客户行为。
要求：
- 数学或相关专业+市场营销教育，结合在广告公司的工作经验
- 3年以上管理电商营销项目/团队的经验，最好是在产品营销D2C公司
- 有带领创意和跨职能团队的明确业绩记录
- 有制定并成功实施产品营销策略的明确业绩记录
- 精通电商
查看英文原文
Our client, a well-established multinational D2C e-commerce company operating in the USA selling high-quality pet products, is looking for an experienced professional to fill an immediate opening for a Marketing Manager for a full-time remote job.
As the Ecommerce Marketing Manager you will play a pivotal role in driving the success of our online store by strategically marketing and promoting our products. You will be responsible for developing and executing comprehensive product marketing strategies, ensuring that our products not only meet customer needs but also stand out in the competitive marketplace.
If you're an experienced Product Marketing Manager with a knack for leading creative teams, a background in consumer goods ecommerce marketing, and a passion for data-driven decision-making, we want to hear from you! Your analytical prowess and ability to delve into data to drive brand performance strategy will be essential in our product success.
Responsibilities:
- Lead creative and cross-functional teams, utilise project management skills to create a harmonious and productive work environment, distributing and coordinating the work of the Marketing department, making sure the deadlines are respected and the results achieved. Delve into strategic tasks: ex. creating an efficient design system with the designer.
- Develop and implement data-driven product marketing strategies aligned with the company's objectives.
- Analyze market trends and competitor strategies to identify opportunities and niches for our products.
- Collaborate with the creative team to develop engaging product descriptions, images, and videos.
- Ensure the content is SEO-optimized to enhance visibility and drive organic traffic.
- Own user experience (UX) across all selling platforms: work with the team to optimize the online customer journey and shopping experience, implement A/B tests to optimize product pages and improve conversion rates.
-Utilize analytics tools to take s data-based strategic decisions, track, analyze, and report on product performance and customer behavior.
Qualifications:
- Mathematics or similar + Marketing education combined with experience in an agency
- 3+ years of experience managing e-commerce marketing project/teams, preferably in a product marketing D2C company.
- Proven track record of managing creative and cross-functional teams
- Proven track record of developing and implementing successful product marketing strategies.
- Proficiency in e-commerce platforms and analytics tools
- Strong analytical and problem-solving skills.
- Strategic Thinking: Ability to develop and implement marketing strategies that align with business objectives.
- Attention to Detail: High level of accuracy in content creation and data analysis.
- Proactive and results-driven individual with a can-do attitude.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Customer-centric mindset with a focus on enhancing the online shopping experience
- Fluent English (C1 preferable)
Our benefits:
- Work for a Market-proven, fast-growing company
- Competitive salary and bonus opportunities
- Supportive work environment
- Friendly start-up like environment with minimal bureaucracies and flat organization structure.
- Paid trainings and courses
- Be a part of something bigger, where you can have autonomy over your work
- Fully remote work from 9 to 18 CET
Originally posted on Himalayas