负责人产品营销经理，垂直领域
Lead Product Marketing Manager - Verticals
关于Ramp
Ramp正在构建智能财务基础设施，嵌入企业每笔支出的交易流程中。我们自动化处理超过2000亿美元的年支出，在70,000多家公司中流动：授权付款、标记风险、分类支出并完成账务结算。
这些问题高风险、数据密集且不容错误。
我们招聘具有高度自主性和紧迫感的人才。我们更看重的是你所构建的东西，而不是你在哪里接受的训练。在Ramp，每个人都是从头到尾负责问题的建造者，并做出影响结果的重要决策。
Ramp的平均客户在第一年节省了5%的成本，并实现了16%的收入增长——远超没有使用Ramp的企业。我们认为每家有抱负的公司都应享有同样的机会。
如果你希望构建直接塑造公司如何移动和管理数十亿美元的系统，Ramp就是你的选择。
关于职位
Ramp已经为多个行业中财务运营方式不同的组织提供服务：按项目和成本代码管理支出的建筑公司，按基金和拨款报告的非营利组织，以及对每个纳税人美元负责的公共部门组织。
我们正在招聘一位垂直领域首席产品营销经理，将这些差异转化为持久的增长优势。
你将负责Ramp的垂直市场进入策略，从建筑/A&E和非营利组织/公共部门开始。你将决定Ramp应该投资哪些领域，成为这些市场中财务运作的专家，影响产品路线图，并打造跨产品的叙述和策略，帮助Ramp赢得市场。
这不是一个仅负责内容、活动或销售支持的角色。你将负责完整的垂直业务分析：市场选择、目标客户画像、产品准备度、定位、销售渠道、成交率、激活率、采用率、附加产品表现、活动效果，以及下一个产品或市场进入干预措施。
职责包括：
- 制定垂直领域组合策略。建立商业案例、机会规模、细分和优先级排序，以确定Ramp的投资方向。
- 负责垂直领域的业务数据。为每个优先垂直领域定义评分卡：销售渠道、成交率、附加产品、工作流程采用率、产品激活率、渠道表现和客户证明。
- 成为市场专家。了解财务流程、采购动态、监管要求、技术生态系统和竞争格局。
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ABOUT RAMP
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
ABOUT THE ROLE
Ramp already serves thousands of organizations in industries where financial operations work differently: construction companies that manage spend by job and cost code, nonprofits that report by fund and grant, and public-sector organizations accountable for every taxpayer dollar.
We are hiring a Lead Product Marketing Manager, Verticals to turn those differences into a durable growth advantage.
You will own Ramp's vertical GTM operating model, beginning with Construction / A&E and Nonprofits / Public Sector. You will decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and build the cross-product narratives and motions that help Ramp win.
This is not a content-only, campaign-only, or sales-enablement role. You will own the full vertical business read: market choice, ICP, product readiness, positioning, pipeline, win rate, activation, adoption, attach, campaign performance, and the next product or GTM intervention.
WHAT YOU'LL DO
- Set the vertical portfolio strategy. Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not.
- Own the vertical business number. Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.
- Become the market expert. Understand the financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry.
- Influence the product roadmap. Translate market evidence into clear product requirements and help Product distinguish table stakes from differentiators.
- Build industry-specific, cross-product narratives. Package Ramp's cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done.
- Own GTM strategy end to end. Define the ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical.
- Lead market-facing programs. Represent Ramp in the industry through webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations where domain credibility matters.
- Make Sales better at winning. Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem instead of a list of Ramp products.
- Run the operating cadence. Bring Product, Growth, Sales, Marketing, Partnerships, and Finance into one readout: what is moving, what is stuck, what we learned, and what changes next.
- Build the customer and partner feedback loop. Develop trusted relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market.
- Create the verticalization playbook. Build a repeatable method for taking a vertical from market signal to product requirements, GTM package, measurable growth motion, and scaled investment.
WHAT YOU'LL NEED
- 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.
- Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market. You should arrive with a strong point of view on verticalization.
- Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
- A record of influencing product strategy using customer, competitive, market, and funnel evidence.
- Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.
- Strong data literacy. You can interpret pipeline, conversion, win rate, attach, adoption, and channel performance and turn the findings into a decision.
- Exceptional written and verbal communication. You can produce a business case for executives, a product narrative for the market, and a sales play that works in a customer meeting.
- Proven ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without relying on formal authority.
- High agency and comfort with ambiguity. You build the first version, test it with customers, and improve it quickly.
- Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.
NICE TO HAVE
- Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry.
- Direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct.
- Experience marketing a multi-product platform rather than a single point solution.
- Existing relationships with finance leaders, industry operators, implementation partners, associations, or technology partners in a priority vertical.
- Experience building a new PMM or industry-marketing function from the ground up.
BENEFITS AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL)
- Flexible PTO
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
UNITED STATES
- 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
- One Medical annual membership
- 401(k), including employer match on contributions made while employed by Ramp
- Fertility HRA (up to $10,000 per year)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
- Pet insurance
- In-office perks: lunch, snacks, drinks, and more
- Relocation expense coverage to NYC or SF (if needed)
CANADA
- Group medical, dental, and vision coverage through Sun Life
- Life, AD&D, and disability coverage
- Fertility drug coverage (up to $4,000 lifetime)
- Group Retirement Plan with employer match (RRSP + DPSP)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
- Employee Assistance Program and virtual care through Lumino Health
UNITED KINGDOM
- Private medical insurance through Freedom Elite
- Virtual GP and at-home care via eMed x Livi
- Workplace pension through Penfold, with salary sacrifice option
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay
REFERRAL INSTRUCTIONS
If you are being referred for the role, please contact that person to apply on your behalf.
OTHER NOTICES
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com http://Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
Ramp Applicant Privacy Notice https://ramp.com/legal/applicant-privacy-notice