高级CRO设计师，付费墙与转化漏斗
Senior CRO Designer, Paywalls and Funnels
RevenueCat 为应用业务提供基础设施和工具，帮助他们构建、运营并优化变现策略。自 YC S18 批次毕业以来，我们已成长为移动应用的默认变现平台。
我们已进入 50% 以上的新开发订阅类应用，每年处理的购买金额超过 160 亿美元，并帮助从独立开发者到 OpenAI 移动团队的各类用户理解并提升他们的收入。
我们是一个以远程办公为主、来自 25 多个国家、人数超过 150 人的团队，我们的价值观是真正践行的：客户至上、持续交付、承担责任、保持平衡。
这并不适合所有人。你在这里构建的系统管理着数十亿美元的资金，影响数亿终端用户，我们对此非常认真。你将与一些你合作过的最聪明、最有动力的人一起努力工作，对你的产出有高标准。如果这让你感到充满能量而不是疲惫，继续阅读吧。
### 关于团队
你将加入一个由 **应用变现领域专家** 组成的跨职能团队，直接与 RevenueCat 客户和潜在客户合作。作为更广泛的客户增长组织的一部分，该团队使用 RevenueCat 的无代码构建工具和实验工具，设计并实施高影响力的付费墙、注册流程和购买漏斗，然后将经验反馈到我们的产品、模板和教育内容中。
你还将与我们的 **内容、营销和倡导** 团队紧密合作，将实际项目成果转化为模板、案例研究、网络研讨会和最佳实践指南，供更广泛的应用社区使用。
### 关于职位
作为 **高级 CRO 设计师，负责付费墙与漏斗**，当客户问：“我们如何让更多用户完成转化并保持订阅？”时，你将是他们信任的人。
**你将：**
- **设计并构建高转化率的付费墙和漏斗**
- 使用 RevenueCat 的付费墙和实验构建工具，为不同类别的移动应用设计、配置并发布付费墙、注册流程、升级路径和挽回流失用户的体验
- 将品牌和产品价值主张转化为清晰、有说服力的付费墙布局、信息和定价展示
- **主导客户的转化优化项目**
- 与客户和潜在客户进行结构化调研，了解他们的商业模式、受众和限制条件
- 提出实验方案（例如，价值主张的呈现方式、定价展示、试用版与非试用版、位置等）
查看英文原文
RevenueCat gives app businesses the infrastructure and tools to build, run, and improve their monetization. Since graduating from YC's S18 batch, we've grown into the default monetization platform for mobile.
We're in 50%+ of newly shipped subscription apps, we process $16B+ in annual purchase volume, and we help everyone from a solo developer to the OpenAI mobile team understand and grow their revenue.
We're a remote-first team of 150+ people across 25+ countries, guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance.
This isn't the right fit for everyone. The systems you’ll build here manage billions of dollars and touch hundreds of millions of end users, and we don’t take that lightly. You'll be expected to work hard and hold a high bar for what you ship, alongside some of the sharpest, most driven people you've worked with. If that sounds energizing rather than exhausting, keep reading.
### About the team
You’ll join a cross‑functional group of **app monetization subject matter experts** who partner directly with RevenueCat customers and prospects. As part of the broader Customer Growth org, this team designs and implements high‑impact paywalls, onboarding flows, and purchase funnels using RevenueCat’s no‑code builders and experimentation tools, then feeds learnings back into our product, templates, and educational content
You’ll also collaborate closely with our **content, marketing, and advocacy** teams to turn real‑world project outcomes into templates, case studies, webinars, and best‑practice guides for the broader app community
### About the role
As **Senior CRO Designer, Paywalls & Funnels**, you’ll be the person RevenueCat customers trust when the question is: _“How do we get more users to convert and stay subscribed?”_
**You will:**
- **Design & build high‑converting paywalls and funnels**
- Use RevenueCat’s paywall and experiment builders to design, configure, and ship paywalls, onboarding flows, upgrade paths, and win‑back experiences for mobile apps across categories
- Translate brands and product value props into clear, compelling paywall layouts, messaging, and pricing presentations
- **Lead conversion optimization projects for customers and prospects**
- Run structured discovery with customers and prospects to understand their business model, audience, and constraints
- Propose experiment plans (e.g., value prop framing, pricing presentation, trial vs. no‑trial, placement and timing of paywalls)
- Partner with apps to launch multivariate tests and interpret results, using RevenueCat’s analytics and experimentation tooling
- **Codify patterns into reusable assets**
- Distill what’s working across projects into **reusable templates**, checklists, and patterns that can be implemented directly in RevenueCat’s builders
- Work with Product to inform our paywall components, presets, and default templates
- **Create educational content with Advocacy & Marketing**
- Collaborate with Growth Advocacy and Content teams to turn your project learnings into:
- Example paywalls and funnel templates
- Blog posts, guides, and best‑practice documentation
- Webinars, live reviews, and conference talks or workshops
- Participate in public‑facing sessions (e.g., teardown streams, office hours) as a **visible expert** on monetization UX
- **Champion monetization UX best practices**
- Advise Sales, Customer Success, and Support on paywall and funnel best practices they can bring into customer conversations
- Provide feedback to Product & Engineering on how practitioners use our builders in the wild, highlighting opportunities for new features, components, and workflows
### About you
You’re a conversion‑focused designer who lives at the intersection of **mobile product design, growth, and experimentation.** You have a track record of shipping real paywalls and funnels that move business metrics, not just portfolios
You have:
- **Deep hands‑on experience with paywalls & funnels**
- 5–8+ years designing consumer mobile experiences, with a substantial portion spent on **subscription or purchase flows** (e.g., paywalls, onboarding, upgrade/upsell, win‑back, account limits)
- Experience either:
- At a **mobile app studio / product team** owning monetization UX, or
- At an **agency/consultancy** repeatedly designing and optimizing paywalls and funnels for multiple apps
- **Strong conversion & experimentation mindset**
- Comfort defining hypotheses, success metrics, and test plans (e.g., CVR, trial start rate, activation, LTV)
- Experience using analytics and experimentation tools to interpret results and iterate quickly
- Ability to balance conversion gains with long‑term user trust and platform guidelines
- **Mobile‑first product design skills**
- Excellent interaction and visual design chops for small screens and high‑stakes surfaces (like paywalls and purchase flows)
- Strong UX writing instincts for concise, value‑focused copy and pricing messaging
- Proficiency in modern design tools (e.g. Figma) and comfort translating designs into no‑code builder configurations
- **Customer‑facing communication skills**
- Confidence leading workshops, design reviews, and strategy sessions with customers and prospects
- Ability to present options, pros/cons, and trade‑offs to both designers and non‑design stakeholders (founders, PMs, marketers)
- Great written communication for async collaboration in a remote team
- **Values & ways of working**
- You’re energized by our mission to help developers make more money
- You work iteratively and ship value quickly rather than waiting for perfection
- You have an ownership mentality: You see broken or unclear experiences and feel compelled to improve them
- You’re comfortable working in a fully remote, distributed team and collaborating across time zones
**In your first month, you’ll:**
- Learn RevenueCat’s products, especially paywalls, experiments, and analytics
- Join customer calls to understand our process and common challenges
- Audit a handful of existing customer paywalls and funnels and build your first recommendations
**Within 3 months, you’ll:**
- Own several customer projects end‑to‑end, from discovery through experiment analysis
- Ship multiple paywall and funnel variations using RevenueCat’s builders
- Partner with Advocacy/Content on at least one public asset (template, blog post, teardown, or webinar segment)
**Within 6 months, you’ll:**
- Be the **go‑to expert** internally for monetization UX, paywall patterns, and funnel optimization
- Maintain and evolve an internal “playbook” of best practices and tested patterns
- Influence the roadmap for our paywall and experiment tooling based on patterns you see across customers
**Within 12 months, you’ll:**
- Have materially improved conversion for a portfolio of customer apps, with clear before/after stories
- Help define our strategy for paywall templates and monetization UX guidance at scale
- Represent RevenueCat in public‑facing educational content (webinars, AMAs, workshops, or conference talks) as a leading voice on mobile monetization UX
#### **What we offer:**
- Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
- 10-year window to exercise vested equity options
- A fully remote environment designed around autonomy and flexibility.
- 4-5 weeks of flexible time off annually
- Paid desk at a co-working space
- Workspace budget and continuous learning stipend
#### **Interviewing at RevenueCat**
Our interview process is rigorous on purpose. We want to be sure that everyone we bring on is genuinely excited about this work, aligned with how we operate, and ready to meet our high bar for performance. Curious what that actually looks like? Read more in our blog post on [how we hire at RevenueCat](https://www.revenuecat.com/blog/company/how-we-hire-at-revenuecat/), including tips to help you succeed.
#### **More on how we work:**
- How we think about hiring and team design: [Building a Winning Team](https://app.notion.com/p/Building-a-Winning-Team-69e431c4c3df4b13961523cd93c0e9bf?pvs=21)
- The values that guide how we work: [Our Values](https://www.revenuecat.com/blog/values/)
- How we work as a remote team: [How We Work Remotely at RevenueCat](https://www.revenuecat.com/blog/how-we-work-remotely-at-revenuecat/)
- What to expect from our interview process: [Interview Expectations](https://app.notion.com/p/RevenueCat-Interview-Expectations-1bdcb1a108b0800c8941def0f076f9e2?pvs=21)
- What to expect from comp and employment: [Employment FAQ](https://app.notion.com/p/RevenueCat-Compensation-Employment-Overview-184cb1a108b0801398d4e525928597ab?pvs=21)