付费搜索策略师
Paid Search Strategist
QRY 101
你好!我们是QRY,一家专注于扩大零售品牌规模的媒体购买代理公司。我们连接品牌知名度和效果营销以释放增长,使用先进的数据分析,并采用全漏斗营销策略帮助品牌触达最有价值的消费者。我们是一支高绩效、高责任感的团队,重视坦诚、求知欲和成果。我们热爱我们的工作以及与我们共事的人。
我们正在招聘一名付费搜索策略师,负责管理一组客户的搜索表现。你将制定、启动并优化搜索和购物计划(如Google、Bing、YouTube及其他相关零售渠道),严格控制预算/节奏,并将数据转化为清晰的决策。你注重细节,行动迅速,并能简单明了地向团队成员和客户解释复杂概念。
如果你有为零售和电商品牌管理搜索/SEM预算的经验,这可能是一个理想职位。
你的日常职责
- 搜索策略:
- 你为5-8个客户提供付费搜索活动的规划、预订和优化(如Google AdWords、YouTube、Bing Ads、Amazon等),利用可用的搜索规划工具制定搜索计划。
- 你设计并实施A/B测试,以测试关键词、出价策略、广告文案、落地页、优惠等。
- 你为客户提供付费搜索策略、理由和计划方面的建议。
- 你关注搜索、社交媒体、移动营销、跟踪和标签、行为营销、再定位和可识别性等方面的最新趋势。
- 在助理总监的支持下,你负责该渠道的月度报告和与客户的策略会议,负责所有渠道项目的整体沟通。
- 表现:
- 你规划、开发并管理渠道项目,确保所有客户的渠道目标都能持续达成。
- 你作为战略顾问,推荐战略调整以提升渠道表现。
- 报告与预测:
- 你积极向客户展示报告,突出你所负责渠道的表现,说明它们如何协助其他渠道在漏斗中的表现,以及它们对客户业务的影响,同时提出下一步建议。
- 你根据预算和/或收入目标完成各渠道的月度预测。
- 跨渠道策略与协作:
- 你与其他媒体和创意代理团队成员合作,确保协商计划的创意规格得到满足。
查看英文原文
QRY 101
Hey there! We're QRY, a media-buying agency that specializes in scaling retail brands. We connect brand awareness and performance media to unlock growth, use sophisticated data analytics, and employ a full-funnel marketing strategy to help brands reach their most valuable consumers. We’re a high‑performance, high‑ownership team that values candor, curiosity, and results. We love what we do and the people we do it with.
We’re hiring a Paid Search Strategist to own search performance across a portfolio of clients. You’ll plan, launch, and optimize search and shopping programs (Google, Bing, YouTube, and other retail channels where relevant), keeping budgets/pacing tight and turning data into crisp decisions. You love the details, move with urgency, and explain complex ideas simply to teammates and clients.
If you have experience leading and managing search / SEM budgets for retail and ecommerce brands, this could be a perfect position.
Your day-to-day
- Search Strategy:
- You plan, book, and optimize paid search campaigns (i.e. Google AdWords, YouTube, Bing Ads, Amazon, etc) for 5-8 clients, utilizing available search planning tools to develop search plans.
- You strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc
- You advise on paid search strategies, rationales, and plans to meet client goals.
- You keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.
- With support from Associate Directors, you manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
- Performance:
- You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
- You act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
- Reporting + Forecasting:
- You enthusiastically present reports to clients, highlighting the performance of your channels, how they assisted other channels in the funnel, and how they affect the client's business, while recommending next steps.
- You complete a monthly forecast for respective channels based on budget and/or revenue goals.
- Cross Channel Strategy + Collaboration:
- You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.
- You consistently identify cross-channel strategies / collaborations with clients to improve performance.
- You effectively communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.
How you win
- Channel performance: You hit agreed KPI targets for your channels (e.g., MER/ROAS, CAC/LTV, revenue, efficiency) within budget and platform guardrails.
- Learning velocity: You run a disciplined test program with documented hypotheses, win rate, rollout decisions, and measurable lift.
- Forecast accuracy: You run accurate forecasts on a monthly basis and tie expectations to realistic assumptions.
- Execution: You deliver decks, reports, and campaign launches with low error rates related to QA or data, and you ensure QRY quality is represented in every outcome.
What’s it like here
We’re a high‑performance culture with high support. We’re serious about setting clear goals, providing direct feedback, documenting our progress, and celebrating our wins. You’ll get real ownership, supportive teammates, and the tools to do excellent work.
- Your first month: You’ll build trust with client and internal partners, learn each brand’s goals and constraints, and align on how success will be measured. You’ll review current channel setups and performance at a high level and agree on priorities and near‑term wins. By the end of the month, you’ll have a good understanding of our clients, their channel setups, and how our pods work.
- After month one: You’ll own steady, predictable performance against plans and keep budgets and timelines on track. You’ll communicate often, surface risks early with options, and highlight opportunities for smart growth. The result is consistent delivery, fewer surprises, and clear momentum.
Requirements
✍️ Experience: You have 2-5 years of successful hands-on paid search or SEM experience, ideally in an agency environment. You know the ins and outs of making things run smoothly and have applied successful tactics in a previous role.
📚 Education: Ideally, you have a bachelor's degree in marketing, science, or in a related field.
🔢 Analytical Mindset: You're an analytical thinker. You have experience turning complex data into digestible reports, seeing the big picture, and breaking it down into an actionable plan that gets results.
💬 Communication: Your communication skills are top-notch and you can communicate with senior stakeholders effectively and efficiently.
⌚ Time Management: You're a master of time management. You know how to juggle multiple tasks effectively.
🚀 Industry Passion: The e-commerce, advertising, and agency space excite you. You're genuinely interested in these fields and eager to make an impact within them.
🧠 Creative Problem Solver: When challenges arise, you're ready to jump in and troubleshoot with creative solutions. You enjoy tackling problems head-on and finding innovative ways to overcome them.
💡 Continuous Learner: You have a genuine passion for learning. You stay updated with the latest trends in digital advertising and marketing, always expanding your knowledge base.
🖥️ Remote Work Environment: You understand the importance of a clean and quiet work environment suitable for video conferencing. You respect digital etiquette and ensure smooth virtual collaboration.
Benefits
🤑 Competitive salary. We offer a market-rate salary of up to $85,000.00 per year, based on experience.
💰 Quarterly bonuses. Enjoy quarterly bonuses tied to company revenue.
🏠 USA remote flexibility. Choose your ideal workspace, whether it’s your home office or a coffee shop.
🌴 Time off made easy. Take advantage of our unlimited PTO policy.
🏥 Comprehensive healthcare. We offer exceptional health, dental, and vision insurance, fully covered for employees by QRY. We also offer a $100 monthly budget for your wellbeing, i.e. gym memberships, coworking day pass, etc.
📈 Secure your future. Participate in our 401k program with a company match.
🌱 Growth and development. Nurture your learning and development with our investment to L&D, growth opportunities, and tools such as our Learning & Development Philosophy + Policy, role matrices, and skill assessments.
💻 Latest tech. Team members are provided with the latest Macbook Pro and a one-time $500 stipend to set up their at-home workspace.
🥳 Celebrate and connect. Join us for annual team retreats (we’ve been to Austin, Tennessee, and Utah to name a few), weekly Coffee Chats, and monthly Happy Hours to foster our vibrant culture.
Originally posted on Himalayas