付费媒体策略师
Paid Media Strategist
QRY 101
你好!我们是QRY,一家专注于扩大零售品牌影响力的媒体购买代理公司。我们连接品牌知名度和效果广告以实现增长,使用先进的数据分析,并采用全漏斗营销策略,帮助品牌触达最有价值的消费者。我们是一支高绩效、高责任感的团队,重视坦诚、好奇心和成果。我们热爱我们的工作以及与我们共事的人。
我们正在招聘一名付费媒体策略师,负责管理客户组合中的渠道表现。你将制定、启动和优化社交媒体活动,严格控制预算和节奏,并将数据转化为清晰的决策。你注重细节,行动迅速,能够简单明了地解释复杂概念,无论是内部还是对客户。
你的日常职责
该职位涉及在数字广告领域成功管理客户活动,涵盖四个主要行业:
- 媒体策略:
- 你为6-8个客户提供付费媒体活动规划、预订和优化(例如Meta、TikTok、Pinterest和Reddit),利用可用的媒体规划工具制定媒体计划。
- 你设计并实施A/B测试,以测试受众、创意、落地页、优惠等。
- 你推动活动实施,包括素材收集和投放。
- 在助理总监的支持下,你将管理渠道的月度报告和与客户的策略会议,负责所有渠道项目的沟通。
- 绩效:
- 你规划、开发和管理渠道活动,确保所有客户的渠道目标持续达成。
- 你作为战略顾问,建议战略调整以提升渠道表现。
- 报告与预测:
- 你积极向客户展示报告,突出你所负责渠道的表现,说明它如何协助其他渠道的转化,以及它对客户业务的影响,并提出下一步建议。
- 你根据预算和/或收入目标完成各渠道的月度预测。
- 跨渠道策略与协作:
- 你与其他媒体和创意代理团队成员合作,确保协商计划的创意规格得到满足。
- 你持续识别与客户的跨渠道策略/合作,以提升表现。
- 你有效地与客户沟通团队的能力和机会,并主动提供解决方案应对突发问题。
你如何成功
- 渠道表现:
查看英文原文
QRY 101
Hey there! We're QRY, a media-buying agency that specializes in scaling retail brands. We connect brand awareness and performance media to unlock growth, use sophisticated data analytics, and employ a full-funnel marketing strategy to help brands reach their most valuable consumers. We’re a high‑performance, high‑ownership team that values candor, curiosity, and results. We love what we do and the people we do it with.
We’re hiring a Paid Media Strategist to own channel performance across a portfolio of clients. You’ll plan, launch, and optimize social campaigns, keep budgets and pacing tight, and translate data into crisp decisions. You love the details, move with urgency, and can explain complex ideas simply, internally and with clients.
Your day-to-day
This role involves successfully managing client campaigns in the digital advertising space across 4 main sectors:
- Media Strategy:
- You plan, book, and optimize paid media campaigns (i.e. Meta, TikTok, Pinterest, and Reddit) for 6-8 clients, utilizing available media planning tools to develop media plans.
- You strategize and implement A/B experiments to test audiences, creative, landing pages, offers, etc.
- You facilitate campaign implementation, including asset collecting and trafficking.
- With support from Associate Directors, you’ll manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
- Performance:
- You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
- You act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
- Reporting + Forecasting:
- You enthusiastically present reports to clients, highlighting the performance of your channels, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps.
- You complete a monthly forecast for respective channels based on budget and/or revenue goals.
- Cross Channel Strategy + Collaboration:
- You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.
- You consistently identify cross-channel strategies / collaborations with clients to improve performance.
- You effectively communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.
How you win
- Channel performance: You hit agreed KPI targets for your channels (e.g., MER/ROAS, CAC/LTV, revenue, efficiency) within budget and platform guardrails.
- Learning velocity: You run a disciplined test program with documented hypotheses, win rate, rollout decisions, and measurable lift.
- Forecast accuracy: You run accurate forecasts on a monthly basis and tie expectations to realistic assumptions.
- Execution: You deliver decks, reports, and campaign launches with low error rates related to QA or data and you ensure QRY quality is represented in every outcome.
What’s it like here
We’re a high‑performance culture with high support. We’re serious about setting clear goals, providing direct feedback, documenting our progress, and celebrating our wins. You’ll get real ownership, supportive teammates, and the tools to do excellent work.
- Your first month: You’ll build trust with client and internal partners, learn each brand’s goals and constraints, and align on how success will be measured. You’ll review current channel setups and performance at a high level and agree on priorities and near‑term wins. By the end of the month, you’ll have a good understanding of our clients, their channel set ups, and how our pods work.
- After month one: You’ll own steady, predictable performance against plans and keep budgets and timelines on track. You’ll communicate often, surface risks early with options, and highlight opportunities for smart growth. The result is consistent delivery, fewer surprises, and clear momentum.
Requirements
✍️ Experience: You have 2-5 years of successful hands-on paid media management experience in an agency environment. You know the ins and outs of making things run smoothly and have applied successful tactics in a previous role. You have experience leading and managing large media budgets for retail and e-commerce brands, with hands-on experience across paid media platforms including Meta, TikTok, Pinterest, and Reddit. Ideally, you also have experience with programmatic display advertising.
📚 Education: Ideally, you have a bachelor's degree in marketing, science, or a related field.
🔢 Analytical Mindset: You're an analytical thinker. You have experience turning complex data into digestible reports, seeing the big picture, and breaking it down into an actionable plan that gets results. You also have experience with platform-native reporting, GA4, and Looker Studio.
💬 Communication: Your communication skills are top-notch and you can communicate with senior stakeholders effectively and efficiently.
🧪 Experimentation: You have hands-on experimentation experience, including running A/B tests on audiences, creative, landing pages, or offers and turning results into rollout decisions.
🖥️ Remote Work Environment: You understand the importance of a clean and quiet work environment suitable for video conferencing. You respect digital etiquette and ensure smooth virtual collaboration.
Benefits
🤑 Competitive salary. We offer a market-rate salary of up to $85,000.00 USD/year, based on experience.
💰 Quarterly bonuses. Enjoy quarterly bonuses tied to company revenue.
🏠 USA remote flexibility. Choose your ideal workspace, whether it’s your home office or a coffee shop.
🌴 Time off made easy. Take advantage of our unlimited PTO policy.
🏥 Comprehensive healthcare. We offer exceptional health, dental, and vision insurance, fully covered for employees by QRY. We also offer a $100 monthly budget for your wellbeing, i.e. gym memberships, coworking day pass, etc.
📈 Secure your future. Participate in our 401k program with a company match.
🌱 Growth and development. Nurture your learning and development with our investment to L&D, growth opportunities, and tools such as our Learning & Development Philosophy + Policy, role matrices, and skill assessments.
💻 Latest tech. Team members are provided with the latest Macbook Pro and a one-time $500 stipend to set up their at-home workspace.
🥳 Celebrate and connect. Join us for annual team retreats (we’ve been to Austin, Tennessee, and Utah to name a few), weekly Coffee Chats, and monthly Happy Hours to foster our vibrant culture.
Originally posted on Himalayas