增长营销经理
Growth Marketing Manager
Amplemarket 是什么？
Amplemarket 的理念是，很多几年前对 B2B 销售团队有效的策略，现在已经不再适用。
在当今的环境中，销售团队需要掌握大量关于潜在客户的信息，才能决定最佳的联系时机和渠道，并以最相关的方式进行接触。你无法通过五种不同的数据/销售支持点解决方案来实现这一点，这些方案的数据结构不一致，彼此之间几乎无法通信。Amplemarket 是一个一体化的综合解决方案，可以实现这一目标。
我们的 AI 驱动的销售平台，通过先进的线索生成引擎、高度个性化的序列化流程、全渠道推广以及 AI 驱动的智能操作，帮助 B2B 公司获得更多机会。我们获得 Y Combinator 的投资，并为 Deel、Moveworks、H1 和 Vanta 等全球增长最快的公司提供销售支持。
作为增长营销经理，你将把我们的营销重点转化为可衡量的增长。你将直接与我们的联合创始人兼首席营收官合作，并紧密配合销售、产品和现有的营销团队，确定优先事项，协调跨团队的举措，负责付费获取和有机增长，并主导新的增长机会。
这是一个需要亲力亲为的角色，适合能够跨付费广告、SEO、AEO、产品营销和内容领域工作的人员——能够整合资源，推动执行，并衡量效果。
这个职位有明确的晋升路径，最终可成为营销负责人。
你将：
推动营销增长
- 将季度目标转化为清晰的计划，做出权衡，并推动营销团队的执行。
- 在各个渠道中识别并测试新的增长机会。
- 跟踪表现，并利用数据来决定哪些内容需要扩展、改进或停止。
- 负责引流需求的目标：演示请求、潜在客户线索以及从访客到演示再到合格机会的转化率。
负责付费、SEO 和 AEO
- 全程负责付费获取，包括渠道策略、预算分配、创意测试、获客成本（CAC）和回报周期。
- 制定并执行 SEO 策略，涵盖内容、技术 SEO 和流量转化的测量。
- 建立我们的 AEO（答案引擎优化）策略，使 Amplemarket 在 ChatGPT 和其他 AI 答案引擎中被引用和推荐。
领导产品营销
- 与产品和销售团队合作，负责产品发布的产品定位、信息传递和上市计划。
指导内容
- 制定内容简报
查看英文原文
What is Amplemarket all about?
Amplemarket's premise is that a lot of the playbooks used by B2B sales teams that worked 5 years ago don't cut it anymore.
In today's environment, sales teams need to have a tremendous amount of information about their prospects to decide when is the best moment and channel to reach out in the most relevant way. You can't do this with 5 different data/sales enablement point solutions that don't share the same data schema and barely communicate with each other. Amplemarket is the all-in-one compound solution that enables this.
Our AI-powered sales platform helps B2B companies generate more opportunities thanks to our advanced lead generation engine, hyper-personalized sequencing, omnichannel outreach, and AI-powered smart actions. We are backed by Y Combinator, and we are powering the sales teams at some of the fastest-growing companies in the world like Deel, Moveworks, H1 and Vanta.
As a Growth Marketing Manager, you’ll turn our marketing priorities into measurable growth. You’ll work directly with our co-founder and CRO, and closely with Sales, Product, and the existing Marketing team to decide what matters, coordinate initiatives across the team, own paid acquisition and organic growth, and take the lead on new growth opportunities.
This is a hands-on role for someone comfortable working across paid, SEO, AEO, product marketing, and content - bringing people together, driving execution, and measuring what works.
This role has a clear path to Head of Marketing.
You will:
Drive Marketing Growth
- Turn quarterly priorities into clear plans, make tradeoffs, and drive execution across the Marketing team.
- Identify and test new growth opportunities across channels.
- Track performance and use data to prioritize what to scale, improve, or stop.
- Own targets for inbound demand: demo requests, inbound pipeline, and conversion from visitor to demo to qualified opportunity.
Own Paid, SEO & AEO
- Own paid acquisition end-to-end, including channel strategy, budget allocation, creative testing, CAC, and payback.
- Develop and execute an SEO strategy across content, technical SEO, and measuring traffic that converts.
- Build our AEO (Answer Engine Optimization) strategy so Amplemarket is cited and recommended in ChatGPT and other AI answer engines.
Lead Product Marketing
- Own positioning, messaging, and go-to-market plans for product launches in partnership with Product and Sales.
Guide Content
- Set briefs and direction for content based on business and growth priorities.
- Partner with the Content team to ensure output is relevant, high-quality, and aligned with our goals.
Drive Cross-Functional Execution
- Coordinate with Sales, Product, Content, Design, Events, and Engineering to keep initiatives moving.
- Build strong working relationships and drive progress through influence rather than formal authority.
- Coordinate with sales enablement to effectively position new products, messaging, and materials in live deals.
About you:
- 5+ years of experience in Marketing, Growth, or Demand Generation, ideally in B2B SaaS.
- Experience marketing to Sales and Revenue leaders.
- Proven experience owning paid acquisition and SEO; AEO experience is a plus.
- Strong product marketing and sales enablement experience.
- Comfortable coordinating cross-functional teams without formal management authority.
- Hands-on, analytical, and comfortable working across multiple areas of marketing, using AI and automation to improve execution.
- Excellent communication skills and fluency in English.
A little more about Amplemarket:
- We are a post-Series A start-up
- We are backed by YCombinator
- Fast growing startup with product market fit
- Founders also created https://fermatslibrary.com
- You can listen more about us here: https://bit.ly/2W7fVDR
We offer:
- Nice work environment
- Competitive Salary
- Health Insurance
- Stock Options
- Annual Company Trip in a secret location
- and more!
Amplemarket is committed to creating an inclusive employee experience for all.
Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that what truly matters is how your skills, knowledge and personality fit our company. So bring your best professional version of yourself, and apply - we'd like to hear from you!