增长经理 - 活动
Growth Manager - Campaigns
我们是谁
在OKX，我们认为加密货币将重塑未来，并最终为每个人带来自由。
OKX是一家领先的加密货币交易所，也是OKX Wallet的开发者，为数百万用户提供了加密货币交易和去中心化加密应用（dApps）的访问途径。OKX也是数百家大型机构寻求进入加密货币市场的可信赖品牌。我们安全可靠，拥有Proof of Reserves（储备证明）。在全球多个办公室，我们因核心原则“我们先于我”、“做正确的事”和“完成事情”而团结一致。这些共同的价值观塑造了我们的文化、流程，并为每位OK-er营造了一个友好、有回报且多元的环境。
OKX是OKG的一部分，OKG通过我们领先的产品OKX、OKX Wallet、OKLink等，将区块链的价值带给全球用户。
职位简介
你将负责EEA增长活动引擎，主要包括四种类型：联盟营销、上币、交易与收益、新产品发布。这是一项协调与执行并重的工作。你将作为唯一责任人，通过协调创意、媒体、生命周期、商务拓展、KOL运营、产品营销和法务，将活动概念转化为实际执行、衡量并进行复盘的结果。活动的数字由你掌控，你推动结果的达成。
你将负责的内容
- 联盟营销活动：在持续进行的联盟渠道基础上进行激活脉冲。与商务拓展及商务拓展运营协调。
- 上币活动：在上币决定后24小时内推出的新型代币上币活动。与上币产品经理、法务、公关、商务拓展/KOL运营、交易所运营紧密配合。
- 交易与收益活动：交易量激励、排行榜、零费用促销。围绕清晰的单位经济模型和增量效果设计，而非虚荣的交易量。
- 发布活动：产品和功能发布。与产品营销、产品团队、社交媒体团队和生命周期团队协调。
你将做的事情
- 将模糊的利益相关者需求转化为清晰的活动简报，让创意、付费和生命周期团队能够直接行动，无需经历六轮修改。
- 制定并负责活动计划，明确节点、依赖关系、负责人和时间表。当时间安排出现延误时，要对利益相关者进行问责。
- 在活动上线前定义成功指标，而不是之后。尽可能进行对照组测试。在活动结束后7天内进行复盘会议。分享可被团队重复利用的经验教训。
- 在法务的协助下处理MiCA和MiFID II的限制。你不是律师，但需要理解这些法规的影响。
查看英文原文
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the role
You will own the EEA growth campaign engine, which mainly comprises of 4 types: Affiliate, Listing, Trade & Earn, and New Product Launches. This is both a coordination and execution role. You will be the single accountable owner who turns a campaign concept into a shipped, measured, and reflected-upon outcome by orchestrating creative, media, lifecycle, BD, KOL ops, product marketing, and legal. The number on the campaign is yours. You drive the outcome.
What you will own
- Affiliate campaigns: Activation pulses on top of the always-on affiliate channel. Coordinated with BD and BD Operations.
- Listing campaigns: New token listing campaigns shipped within 24 hours of listing decisions. Tight loop with Listing PM, legal, comms, BD/KOL Ops, exchange ops.
- Trade & Earn campaigns: Volume incentives, leaderboards, zero fee promos. Built around clear unit economics and incrementality, not vanity volume.
- Launch campaigns: Product and feature launches. Coordinated with product marketing, product team, social team, and lifecycle team.
What you will do
- Translate fuzzy stakeholder asks into clear campaign briefs that creative, paid, and lifecycle can act on without a six-revision loop.
- Build and own campaign plans with clear gates, dependencies, owners, and dates. Hold stakeholders accountable when slots slip.
- Define success metrics with analytics before launch, not after. Run holdouts where possible. Run reflection sessions within 7 days of campaign close. Publish learnings the team can reuse.
- Navigate MiCA and MiFID II constraints with legal. You will not be the lawyer, but you will know enough to flag the risks early and propose alternatives.
- Be the connective tissue between EEA Growth and Global Campaigns. Localise global playbooks to EEA markets. Push EEA-originated wins back to global for global execution.
What we are looking for
Must-haves:
- Four to seven years total experience, two-plus years coordinating end-to-end campaigns at a tier 1 regulated crypto exchange (Binance, Kraken, Bitpanda, Coinbase, or similar). You have shipped at least 10 campaigns with named numbers attached. And you have the receipts.
- Fluency in English and German, French, or Dutch.
- Hands-on familiarity with EEA regulator dynamics under MiCA and MiFID II. You have shipped campaigns under regulator review and lived to tell the tales.
- Strong brief-writing muscle. Strong project management muscle with strong stakeholder management across senior and peer levels.
- Analytical literacy: you can read a campaign dashboard, spot the wrong attribution, ask the right question of analytics, and present results to leadership.
- Budget discipline. You understand CAC payback, ROAS, incremental volume, LTV.
Who you are
- Competitive. You want your campaign on the leaderboard against Global. You want EEA to outperform.
- Crypto-native. You trade. You have a wallet. You know which tokens listed last week and which exchange ran the best campaign around it. You have opinions.
- Detail-oriented. You catch the wrong token contract address in a launch comms draft before legal does.
- Fast. The good campaigns ship within hours of the news, not days.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.