高级副总裁 市场营销策略与分析
AVP Marketing Strategy & Analytics
Horace Mann 正在寻找一位高级经理（AVP）负责市场营销策略与分析，领导 Horace Mann 的本地代理、电话中心、合作伙伴和互联网渠道的策略、分析和规划工作。该职位将企业优先事项转化为清晰的渠道策略、运营计划、预测、投资选择和绩效路线图，以支持盈利增长。
该职位整合分销表现、线索分析、市场机会和外部趋势，确定 Horace Mann 应该在哪里招募、扩展、投资或调整覆盖范围。该职位将复杂数据转化为实际建议，建立决策支持能力，并与企业内部各团队合作，将洞察转化为持续执行。
该职位将领导并发展一个由约四名策略与分析专业人员组成的团队，并可根据业务需求进行扩展。
主要职责
- 领导本地代理、电话中心、合作伙伴和互联网渠道的市场营销与分销策略、分析和规划。
- 将企业优先事项转化为年度及多年渠道策略、预测、目标、投资选择和绩效路线图。
- 建立关键绩效指标，并领导分销漏斗中的运营分析，以提高生产力、转化率、增长、留存率和盈利能力。
- 负责线索分析，从生成到路由、联系、转化和留存；识别线索数量、质量、容量和执行方面的缺口，并推动纠正措施。
- 与市场和渠道负责人合作，增加合格线索流，提高转化率，并根据可衡量的回报优化支出。
- 开发代理人增长和市场机会模型，指导招聘、扩展、投资、区域覆盖和渠道容量决策。
- 将数据转化为实际建议，帮助代理人扩大业务并加强销售执行。
- 构建并实现仪表盘、自助工具、评分卡和决策支持能力，使绩效透明且可操作。
- 提供主动的见解、情景和高管叙事，清晰传达机会、风险和权衡。
- 监控消费者、竞争对手、经济、技术和分销趋势，并评估其对战略、需求、渠道组合和增长的影响。
- 领导与市场、分销、财务和运营等部门的跨职能项目。
查看英文原文
Horace Mann is looking for an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Horace Mann's Local Agent, Call Center, Partnerships, and Internet channels. This leader translates enterprise priorities into clear channel strategies, operating plans, forecasts, investment choices, and performance roadmaps that support profitable growth.
The role brings together distribution performance, lead analytics, market opportunity, and external trends to identify where Horace Mann should recruit, expand, invest, or adjust coverage. The leader will turn complex data into practical recommendations, build decision-support capabilities, and partner across the enterprise to move insight into sustained execution.
This role leads and develops a team of approximately four strategy and analytics professionals, with the capacity to scale as business needs evolve.
Key Responsibilities
- Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels.
- Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps.
- Establish key performance indicators and lead operational analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability.
- Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps in lead volume, quality, capacity, and execution and drive corrective action.
- Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend based on measurable return.
- Develop agent growth and market opportunity models that guide recruiting, expansion, investment, territory coverage, and channel capacity decisions.
- Translate data into practical recommendations that help agents grow their businesses and strengthen sales execution.
- Build and operationalize dashboards, self-service tools, scorecards, and decision-support capabilities that make performance transparent and actionable.
- Deliver proactive insights, scenarios, and executive narratives that clearly communicate opportunities, risks, and tradeoffs.
- Monitor consumer, competitor, economic, technology, and distribution trends and assess their implications for strategy, demand, channel mix, and growth.
- Lead cross-functional initiatives with Marketing, Distribution, Finance, Operations, Data and Technology, and other partners from problem definition through implementation and operating adoption.
- Establish analytics standards, metric definitions, data-quality expectations, and disciplined performance routines across channels.
- Build, coach, and develop a high-performing strategy and analytics team while planning for future capability and capacity needs.
Qualifications
- Bachelor's degree required; advanced degree preferred.
- 10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline; insurance or financial services experience preferred.
- Significant people-leadership experience with a record of building, coaching, and scaling high-performing strategy and analytics teams.
- Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning, with the ability to set direction and drive measurable business outcomes.
- Deep expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness.
- Experience supporting field agent, call center, partnership, and digital or direct distribution models and engaging directly with frontline stakeholders.
- Advanced quantitative and financial acumen, including modeling, forecasting, dashboard development, data visualization, and decision-tool design.
- Executive-level communication and influence, with the ability to turn complex analysis into clear recommendations for agent, functional, and senior leadership audiences.
- Proven ability to lead cross-functional initiatives from ambiguous problem definition through implementation and sustained operating adoption.
- A proactive, externally oriented perspective on customer, competitor, technology, and distribution trends, supported by sound judgment, curiosity, and a bias for action.
Work Environment and Travel
This is a remote position. Periodic travel, including in-person engagement with agents and channel partners, may be required.
Compensation
Base Salary Pay Range:$124,200–$175,800. Final compensation will be determined based on experience, location, and other relevant factors.
Annual Incentive Plan: This position is eligible for a target incentive of 20% of eligible earnings, based on company performance.
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Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers. Since then, we’ve broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow. And with our broadened mission has come corporate growth: We serve more than 4,100 school districts nationwide, we’re publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.
We’re motivated by the fact that educators take care of our children’s future, and we believe they deserve someone to look after theirs. We help educators identify their financial goals and develop plans to achieve them. This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.
EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status
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Originally posted on Himalayas