高级产品经理,参与与促销
Senior Product Manager, Engagement & Promotions
## **大卫对巨人。我们是大卫。**
大卫是一款金融应用,致力于打造能够平衡金融公平性的产品。通过利用技术,为数百万美国人提供负担得起、透明且以用户为中心的流动性访问,重新定义金融格局。作为美国金融服务领域的领先创新者,大卫的数字金融平台提供旨在满足传统金融机构未覆盖人群信贷需求的产品。大卫的产品包括其旗舰产品ExtraCash,为会员提供最多500美元的快速提现服务。公司计划在2026年推出多项新产品,包括一种“先买后付”(BNPL)选项。
大卫专注于为经济脆弱或靠工资生活的美国人服务。大卫正在引领一个新时代的信用产品,优先考虑速度、可负担性和可及性,使其成为最需要帮助的人的首选金融合作伙伴。
我们正在寻找一位**高级产品经理,负责参与与促销**,领导大卫在促销和参与驱动因素方面的产品策略、实施和扩展。
### **这个机会**
这个职位负责决定哪些会员获得哪些促销活动,在什么时间点以及原因。你将快速试验和迭代新的促销类型和触发机制,并应用机器学习来识别最可能响应这些促销的会员。除了促销之外,你还将构建让会员有理由再次使用产品的参与层——帮助他们管理财务的指导,以及持续可见的回报,以赢得他们的忠诚度。
这是一个高度跨职能、以产品为导向的角色,位于产品、数据科学、工程和营销的交汇点。成功需要严谨的量化思维,对机器学习概念的掌握,以及构建会员真正想要的产品的判断力。
### **你将构建与负责**
- **设定愿景,实现结果:** 全程负责大卫的促销和参与路线图——新的促销类型、应用首页体验和个性化。决定机器学习如何驱动选择和时机,确保正确的优惠在正确的时间送达正确的用户。
- **快速且坚定地交付:** 快速上线并学习基于机器学习的促销活动,然后扩展到持久的参与界面,引导会员的财务管理并赢得他们的忠诚度。
- **确保完美执行:** 在各个团队之间起到连接作用
查看英文原文
## **Dave vs. Goliath. We’re Dave.**
Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions. Dave’s offerings include its flagship ExtraCash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option.
Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most.
We're looking for a **Senior Product Manager, Engagement & Promotions,** to lead the product strategy, implementation, and scaling of promotions and engagement drivers at Dave.
### **The Opportunity**
This role owns how Dave decides which member gets which promotion, at what moment, and why. You'll rapidly experiment and iterate on new promotion types and triggers, and apply machine learning to identify the members most likely to act on them. Beyond promotions, you'll build the engagement layers that give members a reason to return — guidance that helps them manage their finances and a recurring, tangible payoff for staying with Dave.
This is a deeply cross-functional, product-led role at the intersection of product, data science, engineering, and marketing. Success requires quantitative rigor, a working command of ML concepts, and the product judgment to build something members genuinely want.
### **What You'll Build & Own**
- **Set the vision, deliver the results:** Own Dave's promotions and engagement roadmap end to end — new promotion types, app home screen experience, and personalization. Decide where ML drives selection and timing, so the right offer goes to the right user at the right time.
- **Ship with speed and conviction:** Get ML-driven promotions live and learning quickly, then extend into durable engagement surfaces that guide members' finances and earn their loyalty.
- **Enable flawless execution:** Act as the connective tissue across Engineering, Data, Marketing, and Operations, ensuring alignment on priorities, clarity on plans, and efficient execution toward business outcomes.
- **Build a culture of evidence:** Build and maintain the experimentation frameworks and infrastructure that let the team test promotion and engagement hypotheses fast, with clean incrementality and honest readouts.
- **Stay ahead of ML and AI evolution:** Track what's changing in applied ML and AI and translate it into practical product decisions — sharper targeting, better timing, and more useful guidance for members.
### **The Impact**
Your work defines retention and engagement. You'll build the strategy and the systems Dave uses to scale engagement with the product, driving better outcomes for Dave members.
### **What We're Looking For**
**Experience**
- 5+ years of experience in Product Management owning engagement, retention, or loyalty programs in a high-volume B2C technology-driven environment
- Experience working closely with senior leaders, including C-suite, to propose, refine, and ship new initiatives
- Analytical hunter mindset with strong judgment - able to cut through the noise in complex data to surface insights and drive decisive action.
- AI-driven curiosity - fluent in applying AI to real product work beyond the basics (e.g., idea generation, data analysis, workflow automation), with the instinct to make teams and leaders smarter through creative AI use cases.
- Technical curiosity and fluency; a Bachelor's degree in a technical field is a plus.
**Bonus**
- Experience building recommendation engines or ML driver promotion services.
- Experience working in consumer fintech, especially in short-term lending.
### **What Makes Someone Successful Here**
You take responsibility for outcomes, not just roadmaps. You understand how activation, and retention connect - and you make decisions with the full system in mind. You're comfortable working in ambiguity, asking the right questions before committing to a path, and balancing speed with long-term durability. You care about building systems that hold up over time, not just quick wins.
You work well across disciplines and know how to bring people along. You simplify complex ideas, create clarity where there isn't any, and use data to align teams around the right problems. You value feedback and use it to sharpen both your thinking and your product. As priorities evolve, you adapt without losing momentum.
### **What to Expect**
This is a highly cross-functional role with real ownership. You'll have autonomy to shape the promotions and engagement roadmap, alongside partners in Growth, Marketing, Data, and Engineering. The first order of business is getting ML-driven promotions up and running; from there, you own engagement. Priorities will evolve as we learn, but decisions are grounded in data and shared context.
### **Why Join Dave**
- Work on a product that directly improves financial access for millions of members
- Own the engagement engine with real scope and visibility
- Partner with experienced teams across product, marketing, and data
- Build systems that scale with a fast-growing, profitable fintech
**Reports to:** Director, Product Management – Growth
_Don’t let imposter syndrome get in the way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles._
**Why you’ll love working here:**
At Dave, our people are just as important as our product. Our culture reflects the values that guide who we are, how we work, and what we aspire to be. Daves are member-centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual-first company, team members can live and work anywhere in the United States, except Hawaii.
**A few of our benefits & perks**:
💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
💻 Flexible hours and virtual-first work culture with a home office stipend
🏥 Premium Medical, Dental, and Vision Insurance plans
👶 Generous paid parental and caregiver leave
💰 401(k) savings plan with matching contributions
📈 Financial advisor and financial wellness support
🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break
🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team
Dave Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.
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