绩效营销经理（网络）
Performance Marketing Manager (Web)
职位名称：性能营销经理（网页）
部门：增长与营销
用工类型：全职
地点：远程，可从任何地方工作
工作时间：与太平洋时间有重叠
地点与工作时间
该职位为全远程工作。您居住的国家对我们来说无关紧要。您可能在招聘网站上看到该职位列在某个特定国家下。这是这些网站的限制，而不是要求，因此不要因为您来自其他地方而放弃申请。
我们要求您的工作时间与太平洋时间有重叠，因为这是团队在线的时间，也是影响您预算的决策时间。超出这个重叠时间后，您可以自行安排时间。
关于 IMAGINEART
我们正在重新定义世界创造和设计的方式。
IMAGINEART 是全球发展最快的生成式人工智能（GenAI）公司之一。我们的增长速度超过了大多数获得资金的初创公司，且没有任何外部资金支持。
- 今年营收超过 3500 万美元
- 社交平台曝光量超过 1 亿次
- 自主开发并推出了图像生成模型，目前在照片真实感方面全球排名第三
没有资金。没有捷径。只有一支精锐、有动力的团队正在打造全球最强的生成式人工智能产品之一，而我们才刚刚开始。
几乎所有的增长都来自于人们通过网页找到我们并订阅，我们现在需要一位能够真正掌控这一引擎的人。
关于该职位
我们正在招聘一名性能营销经理，负责我们网页产品的付费获取。
这是一个以网页为核心的职位。您将负责从广告展示到付费订阅的整个转化漏斗，覆盖 Meta、TikTok 和 Google，从第一天起就有实际预算支持。IMAGINEART 是一款消费者订阅产品，因此对您来说重要的数字是 CAC（获客成本）、回收周期和试用转付费转化率，而不是潜在客户数量或 MQL（营销合格线索）。
该职位的真实限制在于创意。在消费级人工智能领域，付费社交更注重流量和迭代速度，而非精准定位，您将针对一个能生成图片和视频的产品进行大量创意投放。这是一项不寻常的优势，我们需要一位真正会利用它的人。
您将负责的工作
负责网页的付费获取
- 负责 Meta、TikTok 和 Google 的策略及日常执行
- 管理大规模预算，对 CAC 和回收目标负责
- 构建并扩展网页到网页和网页到应用的转化漏斗，包括付款页和结账测试
提升转化率
- 在落地页、付款页、定价和注册流程上进行结构化的 CRO（转化率优化）
- 负责试用到付费的转化率
查看英文原文
JOB TITLE: PERFORMANCE MARKETING MANAGER (WEB)
Department: Growth & Marketing
Employment type: Full-Time
Location: Remote, from anywhere
Hours: Overlap with Pacific hours
LOCATION AND HOURS
This role is fully remote. The country you live in does not matter to us. You may see this job listed under a specific country on a job board. That is a limitation of how those boards work, not a requirement, so do not let it put you off applying from somewhere else.
We do ask for a working day that overlaps with Pacific hours, because that is when the team is online and when the decisions that affect your budget get made. Outside that overlap you run your own schedule.
ABOUT IMAGINEART
We're redefining how the world creates and designs.
ImagineArt is one of the fastest-growing GenAI companies in the world. We've scaled faster than most funded startups, with zero outside funding.
- $35M+ ARR crossed this year
- 100M+ social impressions
- Built and shipped our own image generation model, now ranked #3 globally for photo realism
No funding. No shortcuts. Just a sharp, driven team building one of the strongest GenAI products in the world, and we're just getting started.
Almost all of that growth has come from people finding us and subscribing on the web. We are now hiring someone to own that engine properly.
ABOUT THE ROLE
We're hiring a Performance Marketing Manager to own paid acquisition for our web product.
This is a web-first role. You will own the funnel from ad impression to paid subscription, across Meta, TikTok and Google, with real budget behind it from day one. ImagineArt is a consumer subscription product, so the numbers that matter to you are CAC, payback window and trial to paid conversion, not lead volume or MQLs.
The honest constraint in this role is creative. In consumer AI, paid social rewards volume and iteration speed more than clever targeting, and you will be shipping a lot of creative against a product that generates images and video. That is an unusual advantage and we want someone who will actually use it.
WHAT YOU'LL DO
OWN PAID ACQUISITION ON THE WEB
- Own strategy and daily execution across Meta, TikTok and Google
- Manage budget at real scale, with responsibility for CAC and payback targets
- Build and scale web to web and web to app funnels, including paywall and checkout testing
MAKE THE FUNNEL CONVERT
- Run structured CRO on landing pages, paywalls, pricing and onboarding
- Own trial to paid conversion alongside product and growth
- Build the measurement setup you need, from attribution through to incrementality testing
SHIP CREATIVE AT VOLUME
- Work with designers, editors and creators to keep a constant flow of new ad concepts
- Build a testing cadence where losing creative is killed fast and winners are scaled
- Use ImagineArt itself, and AI tooling generally, to compress the time from idea to live ad
OWN THE NUMBERS
- Report on spend, CAC, payback, LTV and contribution margin honestly, including what is not working
- Forecast what more budget would actually buy
- Decide where the next dollar goes
WHAT WE'RE LOOKING FOR
REQUIRED
- You have personally managed $1M+ USD in paid media. Not an agency aggregate across many clients, not a team total. Budget you owned.
- Direct experience with consumer subscription economics: CAC, payback window, trial to paid
- Hands-on ownership of Meta, TikTok or Google at meaningful daily spend
- Web funnel experience. You have built and optimised web checkout or paywall flows, not only app store installs.
- You can show your own numbers and explain what you would do differently
NICE TO HAVE
- Experience in consumer AI, creative tools, or another category where creative volume is the bottleneck
- AI tooling already inside your own workflow, not just as a product you market
- Experience scaling in more than one market or language
- You have worked remotely across time zones before and know how you stay effective at it
NOT A FIT IF
- Your experience is mainly B2B lead generation or brand marketing
- Your spend figure is an agency total rather than budget you owned
- You need a large existing team and established processes to be effective
HOW WE'LL ASSESS YOU
We will ask you one question early, so you may as well know it now: what is the largest monthly budget you personally owned, on a single account, and what was the payback window. Bring real numbers. We would much rather hear about a channel that stopped working and what you did about it than a highlight reel.
WHY JOIN
- Profitable, no outside funding, so the growth is real and so is the budget
- A product that makes the creative your ads depend on
- Direct access to founders and genuine ownership of the number
- Fully remote, from any country, with a day that overlaps Pacific hours