增长营销总监
Senior Director, Growth Marketing
关于Outreach
Outreach成立于2014年，是唯一一个完整的代理AI平台，专为收入团队设计。Outreach将代理AI、对话智能和辅助AI相结合，为收入动作中的数百种用例提供支持。从新客户开发到扩展、交易加速、提高留存率和预测，Outreach AI自动化工作流程，让销售人员可以专注于更具战略性的对话和行动。收入负责人可以从连接的账户可见性、绩效洞察和每个GTM团队的更高预测准确性中受益。世界领先的企事业单位使用Outreach来推动他们的收入团队，包括Databricks、SAP、西门子和Verizon等。
关于职位
Outreach正在寻找一位充满活力且具有战略眼光的高级增长营销总监，通过针对多个角色、行业和产品的整合营销计划，推动可衡量的收入增长。该职位将领导负责需求生成、基于账户的营销（ABM）、扩展/基础/生命周期营销、网站和数字营销的团队和计划。
Outreach正在寻找一位领导者，以建立和扩大快速增长的业务，推动管道建设，加速销售周期，并在收入编排市场中巩固领导地位。
直接向首席营销官汇报，该领导者将负责全球收入营销组织的战略、执行和表现。
你的日常职责将包括
主导增长营销策略
制定并执行与公司增长目标一致的全球增长营销策略。
制定年度和季度计划，以推动管道、预订和收入。
在企业、商业和战略客户细分市场中建立可扩展的需求生成计划。
在需求、ABM、合作伙伴、现场、网站和数字渠道之间建立平衡的投资策略。
主导管道和收入
负责由营销产生的和受营销影响的管道目标。
预测管道表现并向上层领导汇报结果。
持续改进效率指标，包括CAC、管道速度、机会创建和投资回报率。
与RevOps/营销运营合作，确保数据质量、线索管理、评分、路由和生命周期流程支持高效增长。
推动实验、测试和持续优化的文化。
主导基于账户的营销
构建
查看英文原文
About Outreach
Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.
About the Role
Outreach is seeking a dynamic and strategic Senior Director of Growth Marketing to drive measurable revenue growth through integrated marketing programs for multiple personas, industries, and products. This role will lead the teams and programs responsible for demand generation, account-based marketing (ABM), expansion/install base/lifecycle marketing, web, and digital marketing.
Outreach is looking for a leader to build and scale a rapidly growing business to drive pipeline, accelerate sales cycles, and reinforce leadership in the revenue orchestration market.
Reporting directly to the CMO, this leader will own the strategy, execution, and performance of the global revenue marketing organization.
Your Daily Adventures Will Include
Own the Growth Marketing Strategy
Develop and execute the global growth marketing strategy aligned to company growth objectives.
Build annual and quarterly plans that drive pipeline, bookings, and revenue.
Establish scalable demand generation programs across enterprise, commercial, and strategic account segments.
Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels.
Drive Pipeline and Revenue
Own marketing-sourced and marketing influenced pipeline goals.
Forecast pipeline performance and communicate results to executive leadership.
Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI.
Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth.
Drive a culture of experimentation, testing, and continuous optimization.
Lead Account-Based Marketing
Build and scale a sophisticated ABM program focused on large and global enterprises.
Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration.
Design personalized buying experiences for key accounts and buying committees.
Align marketing investments to account-level revenue opportunities.
Scale Demand Generation
Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels.
Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration.
Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity.
Build and Lead a High-Performing Team
Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions.
Establish clear goals, accountability, and performance expectations.
Foster a culture of collaboration, innovation, customer focus, and operational excellence.
Partner Across the Business
Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing.
Partner to define and establish best-in-class measurement and attribution frameworks.
Align pipeline generation efforts with go-to-market priorities and revenue targets.
Help shape market expansion, segmentation, and go-to-market strategy.
Our Vision of You
12+ years of B2B SaaS or enterprise software marketing experience.
5+ years leading growth marketing, revenue marketing, or demand/pipeline generation organizations.
Revenue ownership mindset with a focus on marketing-sourced pipeline, marketing-influenced pipeline, and bookings.
Experience marketing to enterprise and global accounts with complex buying committees by leveraging various demand generation and account-based marketing programs.
Proven success driving pipeline and revenue growth in high-growth technology companies.
Experience building and scaling teams through periods of rapid growth.
Strong understanding of AI, data, and modern go-to-market technologies (CRM, marketing automation, etc.)
Strong analytical and financial acumen with the ability to translate data into strategic decisions and business outcomes.
Experience with attribution, forecasting, funnel management, and revenue analytics.
Excellent executive communication and stakeholder management skills.
Experience in revenue technology preferred, but not required.
#LI-LT1
Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.