高级客户经理
Senior Account Executive
**职位概述**
高级客户经理（SAE）是AM/AD/VP的“得力助手”。这个角色是进入代理机构客户管理的入口。SAE负责带领4-6个客户账户，推动客户活动和项目要素，并确保我们达成项目目标，同时确保账户上的工作按需顺利推进。SAE是客户日常接触的次要联系人，与AM/AD一起工作，并负责其账户上的媒体关系项目。SAE还指导和帮助AC/AAE/AE。
**什么样的人适合成为优秀的SAE？**
你能够根据客户需求进行领导和执行。你逐渐理解你的角色以及我们的整体工作如何契合客户的业务目标。你激励客户团队推动有意义的报道和成果，体谅团队成员，并激励他们发挥最佳水平。你了解AC/AAE/AE需要什么才能成功，并与客户负责人合作，确保团队中的每个人都能获得成功所需的资源。你为实现100%的客户留存率做出贡献。
你在压力下表现得体，展现出强大的专业判断力，并确保我们作为代理机构提供卓越的服务并产生影响。你利用对公关、营销和B2B科技日益增长的了解，带来新鲜的思路和创意想法。你同时也致力于提升自己在团队成员和客户中的专业能力和可信度，以及对更广泛的营销组合和客户行业的理解。这体现在你的想法、写作和建议中。
如果你希望快速在职业生涯中成长，并学习管理账户、团队和客户服务的各个方面，这个职位就是为你准备的！
**要求**
- 4-8年在代理机构或相关企业环境中的工作经验
- 能够领导、提供建议并执行公关和营销项目的核心要素，包括社交媒体营销、媒体关系、活动策划、线索生成与培育、分析师关系、行业展会营销、演讲与奖项以及内容创作
- 具备创建营销和公关内容的能力，包括新闻稿、署名文章、博客文章、白皮书、销售邮件、案例研究、信息传递和网站文案
- 有向顶级行业和商业媒体投稿的经验
- 在项目管理、优先级排序以及向上、向下和跨部门沟通方面表现出色
- 商业、传播或市场营销专业学士学位
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**Position Overview**
The Senior Account Executive (SAE) is the ‘right hand’ to AMs/ADs/VPs. This role is the entry point to agency account management. SAEs help lead 4-6 client accounts, drive client campaigns and program elements and ensure we are hitting our program goals and work is moving forward across the account in the way it needs to. The SAE is a secondary daily contact for clients along with the AM/AD and owns the media relations programs on their accounts. SAEs also mentor and guide ACs/AAEs/AEs.
**What makes a great SAE?**
You are capable of both leading and executing based on client needs. You show a growing understanding of the bigger picture in terms of how your role and our overall work fits into clients’ objectives. You motivate your account teams to drive meaningful coverage and results, empathize with team members, and motivate them to do their best work. You understand what ACs/AAEs/AEs need to be successful and work with account leads to make sure everyone on the team is equipped for success. You contribute to 100% client retention.
You are graceful under pressure, show strong professional judgment and ensure we are delivering excellence and having an impact as an agency. You use your growing knowledge of PR and marketing and B2B tech to bring fresh thinking and creative ideas to the table. You are also committed to building your own expertise and credibility with team members and clients as well as your knowledge of the broader marketing mix and client industries. This shows in your ideas, writing and recommendations.
If you’re looking to quickly grow in your career and learn the ins and outs of managing accounts, teams and client service, this is the role for you!
**Requirements**
- 4-8 years of experience in agency or relevant corporate setting
- Ability to lead, advice and execute on core elements of PR and marketing programs, including social media marketing, media relations, campaign planning, lead generation and nurturing, analyst relations, trade show marketing, speaking and awards and content creation
- Demonstrated ability to create marketing and PR content, including press releases, byline articles, blog posts, whitepapers, sales emails, case studies, messaging and website copy
- Experience pitching top tier trade and business media
- Effective at project managing, prioritizing and managing up, down and across the organization
- Bachelor’s degree in business, communications or marketing concentration