高级经理 – GEO策略与运营，RDBU及全球
Senior Manager – GEO Strategy & Operations, RDBU & Global
### **职业类别**
市场
### **职位描述**
## 高级经理 – 地域战略与运营，RDBU 与全球
## 加入安进的患者服务使命
在安进，如果你觉得你属于更大的事物，那是因为你是。我们共同的使命——为患有严重疾病患者服务——推动着我们所做的所有事情。
自1980年以来，我们在对抗世界上最难治愈的疾病方面，帮助开创了生物技术的世界。我们专注于四个治疗领域——肿瘤学、炎症、普通医学和罕见病——每年惠及数百万患者。安进正在推进广泛的药物管线，用于治疗癌症、心脏病、炎症性疾病、罕见病以及肥胖及其相关疾病。作为安进团队的一员，你将帮助对患者的生活产生持久的影响，同时进行研究、制造和交付创新药物，帮助人们活得更久、更充实、更幸福。
我们获奖的文化是协作、创新且以科学为基础的。如果你热衷于挑战以及其中的机会，你将在安进团队中茁壮成长。加入我们，改变患者的生命，同时改变你的职业生涯。
## 高级经理 – 地域战略与运营，RDBU 与全球
### 你将负责
GEO 战略与运营高级经理负责在 RDBU 和全球品牌组合中协调生成式引擎优化（GEO）战略和实施。向负责企业 GEO 运营模式的副主管汇报，该职位将企业优先事项和标准转化为跨品牌、职能、GEO 平台、代理机构和外部合作伙伴的协调行动。
高级经理是该组合的主要 GEO 合作伙伴，直接在指定平台上工作，领导定期的跨职能审查，将 GEO 发现转化为营销和传播行动，并确保全球、区域和附属团队的跟进。
**主要职责：**
- **组合策略与协调：** 将企业 GEO 战略转化为 RDBU 和全球品牌的明确优先事项，围绕最高价值的机会统一利益相关者，并将跨组合决策上报给副主管。
- **GEO 实施：** 利用 GEO 平台和合作伙伴的产出识别机会，并将发现转化为营销、内容、数字体验和合作方面的行动。
查看英文原文
### **Career Category**
Marketing
### **Job Description**
## Senior Manager – GEO Strategy & Operations, RDBU & Global
## Join Amgen’s Mission of Serving Patients
At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas – Oncology, Inflammation, General Medicine, and Rare Disease – we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
## Senior Manager – GEO Strategy & Operations, RDBU & Global
### What you will do
The Senior Manager of GEO Strategy & Operations, RDBU & Global (GCCI) orchestrates Generative Engine Optimization (GEO) strategy and activation across the RDBU and Global brand portfolio. Reporting to the Associate Director responsible for the enterprise GEO operating model, this role translates enterprise priorities and standards into coordinated action across brands, functions, GEO platforms, agencies, and external partners.
The Senior Manager serves as the primary GEO partner for the portfolio, works directly in assigned platforms, leads recurring cross-functional reviews, translates GEO findings into marketing and communications actions, and ensures follow-through across global, regional, and affiliate teams.
**Key Responsibilities:**
- **Portfolio Strategy & Coordination:** Translate enterprise GEO strategy into clear priorities for RDBU and Global brands, align stakeholders around the highest-value opportunities, and escalate cross-portfolio decisions to the Associate Director.
- **GEO Activation:** Use GEO platform and partner outputs to identify opportunities and translate findings into actions across marketing, content, digital experiences, communications, and source authority.
- **Cross-Functional Leadership:** Orchestrate Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, Legal/Regulatory, regional, and affiliate stakeholders to align decisions and drive actions to completion.
- **Platform & Partner Management:** Coordinate GEO work across assigned platforms, agencies, and external partners; monitor quality and timeliness; and connect deliverables to business priorities and actions.
- **Operating Model Adoption:** Apply enterprise GEO processes, governance, standards, and measurement across the portfolio; share learnings with the Associate Director and USBO GEO lead; and recommend practical improvements.
**Key Activities:**
- Coordinate GEO priorities and planned activity across RDBU and Global brands based on enterprise direction, brand needs, and available capacity.
- Work directly in assigned GEO platforms and agency-supported workflows to review findings, identify business implications, and initiate follow-up actions.
- Lead recurring cross-functional GEO reviews, align decisions and owners, document actions, and follow through on delivery and escalations.
- Partner with brand and functional teams to incorporate GEO recommendations into global-to-local marketing plans, content, digital experiences, launch readiness, and market adaptation.
- Partner with Decision Sciences to interpret GEO reporting, monitor performance, and identify opportunities for optimization across brands and markets.
- Manage routine platform and agency activity, including inputs, deliverables, timelines, quality, knowledge transfer, and escalation of scope or resource needs.
### What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The dynamic professional we seek is strategic, analytical, and results-driven with these qualifications:
Basic Qualifications
Doctorate degree and 2 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience
OR
Master’s degree and 4 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience
OR
Bachelor’s degree and 6 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience
OR
Associate’s degree and 10 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience
OR
High school diploma / GED and 12 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience
**Preferred Qualifications**
- Experience leading global, regional, or multi-market pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives.
- Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability.
- Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions.
- Strong cross-functional leadership and influencing skills across global, regional, and affiliate stakeholders in a matrixed organization.
- Experience integrating new digital or marketing capabilities into global-to-local brand planning, content development, launch, and market adaptation workflows.
- Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills.
### What you can expect of us
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills, experience, and qualifications.
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
Apply now and make a lasting impact with the Amgen team.
careers.amgen.com
Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
Sponsorship
Sponsorship for this role is not guaranteed.
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**Salary Range**
143,589.65USD -194,268.35 USD