高级收入营销经理，金融服务领域
Senior Revenue Marketing Manager, Financial Services
### 概述
作为**高级营销经理**，你负责北美金融服务领域的市场营销工作，主导市场营销策略和合格销售线索的创建。你与销售、销售开发、客户成功、产品、运营及其他营销团队紧密合作，制定影响客户旅程每个阶段并推动订单增长的活动和事件。
此职位需要兼具战略思维和实际执行能力。理想的候选人高度有条理，能轻松管理多个利益相关者，对复杂的销售流程有深刻理解，并热衷于将营销投入与销售线索和收入影响联系起来。
### 你是什么样的人：
- 7-10年以上B2B营销经验，包括在快节奏的科技或SaaS环境中向金融服务机构进行营销的经验。在资产管理、财富管理、银行或保险领域有经验者优先
- 在复杂的企业销售环境中，有成功制定生成销售线索并影响收入的战略经验
- 有与销售和客户成功领导层密切合作制定联合市场进入计划并推动业务成果的经验
- 对基于账户的营销原则、购买小组参与及企业购买流程有深入理解
- 能够将数据和洞察转化为可操作的营销策略
- 出色的跨职能领导力、利益相关者管理和高管沟通能力
- 强烈的数据分析思维，有在销售渠道中衡量营销表现的经验
- 能够处理多项优先任务，并在快节奏、协作的环境中茁壮成长
### 你将做什么：
主导销售线索策略
- 制定并执行金融服务领域的市场营销策略，确保投资与订单和销售线索目标一致
- 将业务重点转化为支持客户扩展和新客户获取的市场进入（GTM）举措
- 评估市场机会，并根据业务表现和市场动态推荐投资策略
执行ABX项目和活动
- 与销售、客户成功和RevOps合作，识别优先客户、购买小组和关键机会，制定支持客户购买旅程的个性化活动
- 主导行业活动、高管晚宴、客户体验和活动的策划与执行
- 协作
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### Overview
As **Senior Marketing Manager**, you serve as the marketing lead for the Financial Services segment in North America, owning marketing strategy and qualified pipeline creation. You partner closely with Sales, Sales Development, Customer Success, Product, Ops, and other Marketing teams to develop campaigns and events that influence every stage of the customer journey and grow bookings.
Success in this role requires equal parts strategic thinking and hands-on execution. The ideal candidate is highly organized, manages multiple stakeholders with ease, has a strong understanding of complex sales motions, and a passion for connecting marketing investments to pipeline and revenue impact.
### Who you are:
- 7-10+ years of B2B marketing experience, including experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment. Experience across Asset Management, Wealth Management, Banking, or Insurance is preferred
- Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments
- Experience partnering closely with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes
- Strong understanding of account-based marketing principles, buying group engagement and enterprise buying cycle
- Demonstrated ability to translate data and insights into actionable marketing strategies
- Excellent cross-functional leadership, stakeholder management and executive communication skills
- Strong analytical mindset with experience measuring marketing performance across the funnel
- Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment
### What you'll be doing:
Own Pipeline Strategy
- Develop and execute the marketing strategy for the Financial Services segment, aligning investments to bookings and pipeline targets
- Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition
- Assess market opportunities and recommend investment strategies based on business performance and market dynamics
Execute ABX Programs & Events
- Partner with Sales, Customer Success and RevOps to identify priority customers, buying groups and key opportunities, developing personalized campaigns that support the customer buying journey y
- Lead the planning and execution of industry events, executive dinners, customer experiences and campaigns
- Collaborate with Product, Product Marketing, Content and other marketing teams to deliver relevant messaging and campaigns for Financial Services audiences
Lead Cross-Functional Execution
- Serve as the primary marketing lead for Financial Services North America GTM leadership
- Align marketing initiatives with sales priorities through business reviews, account planning and pipeline discussions
- Advise teams within Marketing (i.e. Corporate Events, Campaigns, etc.) on targeting and messaging strategy
- Bring together stakeholders across Marketing, Sales, Customer Success and Partner teams to execute coordinated go-to-market programs
Measurement and Performance Management
- Own reporting against pipeline and bookings
- Track account engagement, pipeline progression, conversion metrics, and program effectivenesss
- Partner with RevOps to identify pipeline gaps and develop strategies to improve conversion and sales velocity
- Manage marketing budget and maximize investment efficiency
### What we have for you:
At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page.
We are committed to fair and equitable compensation practices.Seismic's annual base salary range for this position will vary based on applicant's location, experience, job level, skills, and abilities as well as internal equity and alignment market data. _The range listed below is the minimum to the maximum of our target hiring range._ Seismic's salary range for this position is: USD $100,000.00/Yr. - USD $153,000.00/Yr.This position is also eligible to participate in Seismic's incentive plans in addition to base salary. The actual incentive amount will very and will be subject to the terms and conditions set in the applicable incentive plan.