Facebook广告和GHL专员
Facebook Ads and GHL Specialist
我们正在寻找一位经验丰富的Meta Ads（Facebook&Insta）及GoHighLevel（GHL）专家，以独立承包商身份加入我们的团队。此职位适合在快节奏环境中工作、具备管理多个广告账户的实际经验，并能熟练通过GoHighLevel将付费媒体与CRM自动化连接的人选。
职责
Meta Ads（Facebook&Insta）管理
· 从零开始设置新的Facebook广告账户，包括Business Manager配置、像素安装、域名验证和Conversions API设置
· 解决广告账户问题（账户被禁、受限资源、账单问题、归因/跟踪错误、像素触发问题）
· 日常管理活跃的广告账户：活动构建、受众定位、创意测试、预算控制和性能优化
· 通过结构化的预算增加、受众扩展、CBO/ABO测试和创意迭代来扩大成功活动
· 监控创意表现，并在新创意即将需要时主动建议（基于疲劳指标如CPM上升、CTR下降、频率阈值和CPA偏移），以便在表现下降前安排制作
GoHighLevel（GHL）设置与集成
· 搭建新的GHL子账户：流程、日历、自定义字段、标签和用户权限
· 将Facebook广告账户与GHL连接——线索表单集成、转化跟踪和正确的归因流程
· 设计和排查GHL工作流和自动化（线索路由、短信/邮件跟进序列、预约流程、流程阶段触发器）
· 诊断并修复失效的自动化、遗漏的触发器以及CRM到广告的数据同步问题
所需技能
· 有管理Facebook广告账户的实操经验（请提供过往成果或案例研究）
· 有直接运行本地服务广告（为服务型业务获取线索）和电商广告（产品销售、ROAS驱动活动）的经验
· 具备GoHighLevel的实际操作经验——设置、工作流构建和排查
· 了解Facebook→GHL集成架构（线索表单、webhooks、Zapier/原生连接器）
· 强大的排查意识和在多个客户账户上独立工作的能力
· 清晰的书面沟通能力，用于客户和团队更新
加分项
· 有将广告账户规模扩大到月支出超过六位数的经验
· 熟悉Conversions API设置和服务器端跟踪
查看英文原文
We're seeking an experienced Meta Ads (Facebook&Insta) & GoHighLevel (GHL) Specialist to join our team as an independent contractor. This role is ideal for someone who thrives in a fast-paced environment, has hands-on expertise managing multiple ad accounts, and is fluent in connecting paid media to CRM automation through GoHighLevel.
Responsibilities
Meta Ads (Facebook&Insta) Management
· Set up new Facebook ad accounts from scratch, including Business Manager configuration, pixel installation, domain verification, and Conversions API setup
· Troubleshoot ad account issues (disabled accounts, restricted assets, billing problems, attribution/tracking errors, pixel firing issues)
· Manage active ad accounts day-to-day: campaign builds, audience targeting, creative testing, budget pacing, and performance optimization
· Scale winning campaigns through structured budget increases, audience expansion, CBO/ABO testing, and creative iteration
· Monitor creative performance and proactively advise when new creatives will be needed soon (based on fatigue indicators like rising CPMs, declining CTR, frequency thresholds, and CPA drift) so production can be lined up before performance drops
GoHighLevel (GHL) Setup & Integration
· Build out new GHL sub-accounts: pipelines, calendars, custom fields, tags, and user permissions
· Connect Facebook ad accounts to GHL — lead form integrations, conversion tracking, and proper attribution flow
· Design and troubleshoot GHL workflows and automations (lead routing, SMS/email follow-up sequences, appointment booking flows, pipeline stage triggers)
· Diagnose and fix broken automations, missed triggers, and CRM-to-ads data sync issues
Required Skills
· Proven experience managing Facebook ad accounts (please share past results or case studies)
· Direct experience running both local service ads (lead generation for service-based businesses) and ecommerce ads (product sales, ROAS-driven campaigns)
· Hands-on GoHighLevel experience — setup, workflow building, and troubleshooting
· Working knowledge of the Facebook → GHL integration stack (lead forms, webhooks, Zapier/native connectors)
· Strong troubleshooting instincts and ability to work independently across multiple client accounts
· Clear written communication for client and team updates
Nice to Have
· Experience scaling ad accounts past 6-figure monthly spend
· Familiarity with Conversions API setup and server-side tracking
Work Arrangement
· Status: Independent contractor
· Location: Remote
· Schedule: Flexible, but must be responsive during business hours for account issues
All your information will be kept confidential according to EEO guidelines.