行业营销总监 - 保险行业
Director, Industry Marketing - Insurance
#### 公司简介
一切始于工程师Fred Luddy编写了一段代码，自动化了同事Phyllis的繁琐任务。她感动得喜极而泣。这一时刻激发了Fred创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是企业转型的AI控制中心。我们的ServiceNow AI平台整合任何AI、任何数据和任何工作流程，帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在打造一种AI原生文化，让技术和人才协同不可阻挡。而我们才刚刚开始。
加入我们，让AI为人们工作。
#### 职位描述
我们正在寻找一位行业营销总监，负责ServiceNow最高优先级行业之一：保险领域的定位和市场进入策略。
AI在您的行业中已不再是试点项目。真正实现可衡量业务成果的公司正在引领潮流，保险行业的每个买家都在关注。随着竞争、安全和监管要求的加剧，保险公司和经纪商正在现代化运营并加速业务成果。
ServiceNow在整个行业价值链中实现了真正的业务成果。不是点解决方案，也不是附加的AI。一个连接从前台到运营再到风险与合规的每个职能的人、数据和工作流程的单一平台，以您所在行业的语言和背景进行操作。证据在于客户成果：节省的时间、缩短的周期时间、自动化的流程以及可以向董事会展示的降低成本方式。
这个角色掌握着笔杆。您将定义世界如何理解ServiceNow在保险行业转型中的作用，撰写将AI驱动的变革映射到ServiceNow提供的具体解决方案的叙述。您将在产品营销的前沿运作：构建尚未存在的信息体系，塑造行业解决方案地图的叙述，并为跨职能的行业POD提供他们赢得市场上最具战略意义客户所需的定位和资源。
**您将负责**
- 以您所在行业的语言，负责发布ServiceNow全平台的行业信息体系，包括所有优先解决方案领域的定位，并将季度更新加载到Seismic和Claude。
- 领导跨职能行业POD内您所在行业的市场进入策略，传递
查看英文原文
#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
We are looking for a Director of Industry Marketing to own positioning and go-to-market strategy for one of ServiceNow's highest-priority industries: Insurance.
AI is not a pilot in your industry anymore. The companies proving real, measurable business outcomes are setting the pace, and every buyer in Insurance is watching. Insurance carriers and brokers are modernizing operations and accelerating business outcomes as competitive, security, and regulatory demands intensify.
ServiceNow delivers real business outcomes across the full industry value chain. Not point solutions. Not bolt-on AI. A single platform that connects people, data, and workflows across every function, from the front office to operations to risk and compliance, in the language and context of your industry. The proof is in customer results: hours saved, cycle times cut, processes automated, and costs reduced in ways that executives can take to their boards.
This role holds the pen. You will define how the world understands ServiceNow's role in transforming Insurance, writing the narrative that maps AI-driven change across the industry value chain to the specific solutions ServiceNow delivers. You will operate at the frontier of product marketing: building message houses where none exist, shaping the industry solution map narrative, and arming a cross-functional Industry POD with the positioning and assets they need to win the most strategic accounts in the market.
**What You Will Do**
- Own and publish the industry message house for the full ServiceNow platform in the language of your industry, including positioning for all prioritized solution areas, with quarterly updates loaded to Seismic and Claude.
- Lead go-to-market strategy for your industry within the cross-functional Industry POD, translating buyer dynamics, competitive pressure, and AI adoption trends into executable plans.
- Own the Marketing BOM for all prioritized industry solutions: corporate narratives, pitch decks, hero demos, battlecards, customer stories, and Sales Success Center pages.
- Direct ServiceNow's presence at first-party events (Knowledge, Industry Expo) and own the content and engagement strategy for key third-party industry events.
- Partner with Demand Gen and Field Marketing to drive measurable pipeline from industry events and campaigns, with targets, ROI tracking, and outcome reporting tied to team OKRs.
- Translate platform and AI innovation, including Now Assist, AI agents, and industry-specific solutions, into outcome-based narratives grounded in the customer's value chain and the business results they are accountable for.
- Drive field adoption through enablement programs and seller certifications. If sellers are not using it, it does not count.
- Use AI tools as your primary workflow across research, drafting, content iteration, and competitive intelligence. You set the standard for how this team works in an AI-native world.
#### Qualifications
**To be successful in this role you have:**
- 12+ years of B2B marketing experience, with at least 5 years focused on Insurance at an enterprise software or technology company.
- Deep command of the industry: buyer personas, C-suite priorities, AI buying cycles, competitive dynamics, and the business outcomes that drive platform investment decisions.
- Proven track record building message houses and solution narratives that connect platform capabilities to industry-specific outcomes, create pipeline, and accelerate deals.
- You make AI tools work for you every day, whether that is accelerating research, drafting faster, or keeping field content current. You are not experimenting with AI; you rely on it.
- Strong executive presence and written communication. You represent ServiceNow credibly in front of customers, industry analysts, and senior internal stakeholders.
- Outcome-oriented. You track your awareness numbers, pipeline contribution, and BOM coverage, and you are accountable to all three.
- Comfortable building where nothing exists yet. Several of these industries have limited solution-level messaging today. That is the opportunity.
- Experience driving results through first-party and third-party industry event programs.
- Up to 20% travel.
JV19
For positions in this location, we offer a base pay of **$173,200 - $303,100**, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.