高级经理，市场推广策略与流程优化
Senior Manager, GTM Strategy & Process Optimization
#### 公司简介
一切始于工程师Fred Luddy为他的同事Phyllis编写了一段代码，自动化了一个繁琐的任务。她感动得喜极而泣。这一时刻激发了Fred创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是业务转型的AI控制中心。我们的ServiceNow AI平台整合任何AI、任何数据和任何工作流，帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在打造一个以AI为核心的文化，让技术和人才协同无阻。而我们才刚刚开始。
加入我们，让AI为人们服务。
#### 职位描述
**职位简介：**
GTM策略与流程优化团队是连接GTM策略、业务流程设计、系统需求和执行的纽带。我们设计并实现端到端的流程架构，将市场、GBA和销售连接起来——负责将市场活动转化为可衡量的销售线索的工作流、交接点、数据需求和运营节奏。
我们围绕五大核心能力开展工作：流程架构、运营模式与跨职能协作、业务需求与系统支持、数据完整性以及采用与持续改进。该团队的成员全程负责项目——综合运用所有五种能力，而不是孤立地负责某一职能。
我们寻找一位能够独立从现状定义到需求、数据设计和采用，全程负责重大GTM项目的策略与流程领导者。你具备成熟的跨职能合作能力，能围绕共同的前进路径达成一致，并且具备从白板策略到文档化业务需求的广泛能力。这个角色决定了一个团队能否设计出良好的流程，还是能够规模化地交付这些流程。
**你将负责：**
- 成为ServiceNow市场营销和销售流程及系统的专家。
- 作为主要GTM项目的直接负责人，全程负责流程设计、业务需求、数据完整性和采用。
- 处理模糊的问题，提出正确的问题，召集合适的人选，并通过结构化的研讨会和流程设计明确现状和未来状态。
- 记录现状和未来状态的流程——将研讨会内容转化为清晰、可维护的流程
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#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
**About the Role:**
The GTM strategy and process optimization team is the connective tissue between GTM strategy, business process design, system requirements, and execution. We design and operationalize the end-to-end process architecture that links Marketing, GBA, and Sales — owning the workflows, handoffs, data requirements, and operating rhythms that turn marketing activity into measurable pipeline.
We organize our work around five durable capabilities: process architecture, operating model and cross-functional alignment, business requirements and system enablement, data integrity, and adoption and continuous improvement. People on this team own initiatives end to end — drawing on all five capabilities — rather than owning a single function in isolation.
We are looking for a strategy and process leader who can independently own a major GTM initiative from current-state definition through requirements, data design, and adoption. You bring the maturity to align cross-functional partners around a shared path forward, and the range to move fluidly from whiteboard strategy to documented business requirements. This role is the difference between a team that can design good processes and a team that can deliver them at scale.
**What You’ll Be Doing:**
- Become an expert in ServiceNow Marketing and Sales processes and systems.
- Serve as the directly responsible owner for a major GTM initiative, carrying it end to end across process design, business requirements, data integrity, and adoption.
- Take ambiguous problems, ask the right questions, convene the right people, and define current and future state through structured working sessions and process design.
- Document current- and future-state processes— turning working sessions into clear, maintainable process artifacts.
- Translate process design into clear business requirements and acceptance criteria, and represent MarCom's interests within cross-functional system workstreams.
- Define the handoffs, SLAs, and rules of engagement that govern how work moves between Marketing, GBA, and Sales for each initiative.
- Partner with technical, data, and change management teams — owning the business definition and managing clean handoffs to their specialized execution via structured briefs.
#### Qualifications
**In order to be successful in this role, we need someone who has:**
- BA/BS in Marketing, Business, or a related field.
- 10+ years of experience in B2B Marketing functions; marketing operations and process management a plus.
- Proven track record implementing and optimizing processes in complex, cross-functional environments — ideally connecting marketing, sales, and operations.
- Hands-on experience documenting business processes at L1–L3 using Miro, Lucidchart, or equivalent tools.
- Demonstrated experience writing business requirements and acceptance criteria, and partnering with technical teams through build and UAT.
- Demonstrated experience leading cross-functional projects involving significant change management.
- Ability to translate business strategy into operational requirements.
- The ability to move fluidly from whiteboard strategy to documented business requirements — equally comfortable framing the problem and specifying the solution.
- A passion for data and analysis, with curiosity to get to the root of a problem and solve it.
- A collaborative, flexible operating style — you bring people along, adapt as the path evolves, and align rather than dictate.
For positions in this location, we offer a base pay of **$139,900 - $244,800**, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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