产品市场经理
Product Marketing Manager
产品市场经理
AcuityMD 是一家被超过 500 家 MedTech 公司信赖的 AI 平台——包括前 20 名中的 16 家。商业领袖使用 AcuityMD 来识别目标市场、发现顶级机会并拓展业务。通过将真实世界的医疗数据与 AI 驱动的洞察相结合,AcuityMD 使从初创到企业级的公司能够更快地了解在哪里以及如何销售,以加速医疗技术的采用。AcuityMD 在 2026 年的 Inc. 5000 快速成长私人公司榜单中位列第 316 名,并被列为 Forbes 2025 年“下一个十亿美元初创公司”名单中的一员——这是 25 家最有可能达到 10 亿美元估值的美国风投支持的公司。AcuityMD 得到了 Stepstone Group、Benchmark、Redpoint Ventures、ICONIQ 和 Atreides Management 的支持。
作为产品市场经理,你将负责推动和主导上市策略,包括定位、信息传递、包装和定价,针对我们平台上的一个产品表面区域。你需要理解客户希望如何购买,并通过清晰地阐述客户痛点和我们的相应解决方案及价值主张,用他们自己的语言帮助他们实现购买,引领新功能和产品的发布,并创建支持现场赋能和客户营销活动的资料。你需要深入了解行业、我们的买家以及竞争格局,并期望与产品管理团队合作,提炼市场和竞争洞察,以指导我们的定位和产品路线图。
产品市场经理这一职位高度可见且跨职能,需要与产品管理、销售、客户成功和市场营销等其他职能进行定期协作。你应该喜欢主动工作,作为自驱者快速提升自己的学习曲线,同时在一个动态、快节奏和跨职能的环境中工作。
团队使命
我们的使命是将 AcuityMD 建立为医疗技术这一关键领域中的思想领袖。
我们共同努力打造影响力并创造教育客户的内容,使他们变得更优秀。我们不只是在销售产品;我们正在挑战现状,构建一个与医疗技术行业产生共鸣的叙事。
加入一个敢于冒险并全心全意支持彼此创造力和创意的团队。
查看英文原文
Product Marketing Manager
AcuityMD is the AI platform for MedTech trusted by over 500 MedTech companies – including 16 of the top 20. Commercial leaders use AcuityMD to identify target markets, surface top opportunities, and grow their business. By combining real-world healthcare data with AI-powered insights, AcuityMD enables companies from pre-commercial to enterprise to understand where and how to sell faster to accelerate the adoption of medical technology. AcuityMD ranked No. 316 on the 2026 Inc. 5000 list of the fastest-growing private companies in America and was named to Forbes’ 2025 “Next Billion-Dollar Startups” list – an elite group of 25 venture-backed U.S. companies identified as most likely to reach a $1 billion valuation. AcuityMD is backed by Stepstone Group, Benchmark, Redpoint Ventures, ICONIQ, and Atreides Management.
As a Product Marketing Manager, you will be responsible for driving and owning go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. You will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and competitive insights to inform our positioning and Product Roadmap in collaboration with Product Management.
The Product Marketing Manager role is highly visible and cross-functional, requiring regular collaboration with Product Management, Sales, Customer Success, and Marketing among other functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced, and cross-functional environment.
Team Mission
Our mission is to establish AcuityMD as the thought leader in the critically important field of medical technology.
We work together to build a presence and create content that educates our customers and makes them better. We're not just selling a product; we're challenging the status quo and building a narrative that resonates with the MedTech industry.
Be part of a team that thrives on taking risks and wholeheartedly supports each other's creativity and initiative. Our culture embraces learnings, turns challenges into opportunities, and fosters an environment where every team member's voice is valued.
Responsibilities
- Own AcuityMD’s go-to-market strategy for a product surface area in our platform
- Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
- Build high-quality sales-enablement assets that proactively position our sales team for success
- Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases
- Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
- Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
- Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts
Your Profile
- 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
- A track record of owning go-to-market strategy for products/products suites/lines of business
- Strong business acumen with the ability to draw conclusions based on data
- Strong quantitative skills to construct customer ROI and price models
- Experience building competitive positioning and messaging for new products and features
- Experience building sales materials and marketing collateral/assets
- Ability to run educational and marketing campaigns for new technology
- Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
- Excellent writing and presentation skills
- Ability to explain complex topics in simple terms
- Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
- Strong project management skills with attention to detail
- Proven ability to excel in a dynamic, fast-paced environment
- Comfortable working virtually and independently
What Will Help You Stand Out:
- Experience owning pricing and packaging strategy for products and features
- Experience successfully positioning, messaging, or training on new products and features within a market
- Experience with product launches, customer marketing programs, sales enablement & training
- Healthcare and healthcare data experience
- Passion for technology and/or healthcare
AcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, market data and may vary from the range provided. Base salary range: $125,000 - $190,000
You must have an eligible work permit in the USA to be considered for this position.
We Offer:
- Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
- Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
- Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
- Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
- Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
- Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
- Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
- Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.
Who We Are:
The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.
We're backed by Benchmark, Redpoint Ventures, Ajax Health, ICONIQ Growth and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors.
The Product: AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients.
How We Work:
AcuityMD is a remote-first company. We believe the best talent isn't confined to one zip code, so our team works from wherever they do their best work, across the U.S.
We also believe some of our best work happens face-to-face. Critical projects move faster, our products get better, and our community gets stronger when we're in the same room, so we bring the team together throughout the year for company-wide and team on-sites built around that work.
In practice: expect 4-5 in-person opportunities a year through company/team on-sites and in-person collaboration for critical projects. If you're based near our Boston hub, there's no set requirement for how often you come into the office, that's your call, based on what works best for you and your team.
AcuityMD is an Equal Opportunity Employer
AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.