绩效营销经理
Performance Marketing Manager
Jobs for Humanity 与 kanz 合作，打造一个包容且公正的就业生态系统。因此，我们优先考虑来自各行各业的人才。
公司名称：kanz
加入我们的团队，通过高影响力的绩效营销推动可衡量的增长。你将负责 KPI，持续优化付费媒体，并将分析转化为能提升合格线索和收入的行动方案。
职位目的
通过设定明确的 KPI，优化 Google/Meta 广告活动，改进度量和归因，以及扩展在漏斗各阶段带来最佳 CAC、ROAS 和转化结果的渠道，来主导绩效营销项目。
职位职责和要求
- Google Ads/Meta Ads 管理
- 营销分析和仪表盘（GA4, Looker）
- 归因建模和度量
- A/B 测试和实验
- 数据驱动决策
- 战略规划和优先级排序
- 持续改进的心态
- 跨职能协作
- 利益相关者管理
- CRM 和营销自动化基础
所需资格
- Google Ads/Meta Ads 管理
- 营销分析和仪表盘（GA4, Looker）
- 归因建模和度量
- A/B 测试和实验
- 营销分析和仪表盘（GA4, Looker）
- 数据驱动决策
- 战略规划和优先级排序
- 跨职能协作
- 利益相关者管理
- 持续改进的心态
- CRM 和营销自动化基础
查看英文原文
Jobs for Humanity is partnering with kanz to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name: kanz
Join our team to drive measurable growth through high-impact performance marketing. You’ll own KPIs, continuously optimize paid media, and translate analytics into actionable plans that increase qualified pipeline and revenue.
Job Purpose
Lead performance marketing programs by setting clear KPIs, optimizing Google/Meta campaigns, improving measurement and attribution, and scaling the channels that deliver the best CAC, ROAS, and conversion outcomes across the funnel.
Job Duties and Responsibilities
· Google Ads/Meta Ads management
· Marketing analytics and dashboards (GA4, Looker)
· Attribution modeling and measurement
· A/B testing and experimentation
· Data-driven decision making
· Strategic planning and prioritization
· Continuous improvement mindset
· Cross-functional collaboration
· Stakeholder management
· CRM and marketing automation basics
Required Qualifications
· Google Ads/Meta Ads management
· Marketing analytics and dashboards (GA4, Looker)
· Attribution modeling and measurement
· A/B testing and experimentation
· Marketing analytics and dashboards (GA4, Looker)
· Data-driven decision making
· Strategic planning and prioritization
· Cross-functional collaboration
· Stakeholder management
· Continuous improvement mindset
· CRM and marketing automation basics