市场营销运营经理
Marketing Operations Manager
营销运营经理将在Vena的收入运营团队中担任协作伙伴和技术负责人，通过保持系统稳定、数据可靠和活动执行顺畅，帮助市场部快速且有信心地推进工作。
该职位需要具备技术与分析经验的平衡能力，以构建和维护营销引擎的运营基础架构，从市场技术栈管理、数据治理到生命周期自动化和度量框架，使整个GTM组织（市场、销售和合作伙伴）能够对运营组件充满信心，并清晰了解相关指标。
这是一个注重实践的职位：要求候选人曾接手过零散或混乱的系统，制定计划并执行优化。你将每天与市场部、收入运营、分析和销售团队合作，确保数据在销售渠道中流畅传递，将市场策略转化为可扩展的自动化流程，并协助定义Vena如何智能扩展。
#### 主要职责
- 作为Vena市场技术栈（HubSpot、Salesforce集成、6Sense、跟踪和标签，以及相关的广告技术集成）的管理员和技术负责人，确保平台的可靠性与数据准确性
- 维护和更新潜在客户获取、分配、评分和生命周期管理框架，确保数据完整性和市场与销售之间的无缝交接
- 在与市场和销售运营紧密合作的情况下，推动并实施全渠道自动培育策略和活动工作流
- 识别并实施人工智能驱动的自动化、细分和报告增强功能，提高速度、数据质量和决策效率，同时确保负责任的人工智能使用和治理一致性
- 确保市场活动符合隐私和合规标准，并通过严格遵循数据采集最佳实践来支持部门的干净数据目标
- 开发和维护报告框架和仪表板，提供对活动表现、生命周期转化、管道影响和市场投资回报率的可见性
- 与销售运营合作，确保与Vena的CRM系统无缝集成，使关键销售事件能够返回到市场技术栈中，实现活动和归因的可视化
- 向市场部和更广泛的收入运营团队传授市场自动化功能和工具的使用方法
查看英文原文
The Marketing Operations Manager will serve as a collaborative partner and technical owner within Vena's Revenue Operations team, helping Marketing move fast and with confidence by keeping our systems stable, our data reliable, and campaign execution friction-free.
This individual will bring a healthy balance of technical and analytical experience to build and maintain the operational backbone of our marketing engine, from martech stack administration and data governance to lifecycle automation and measurement frameworks, enabling the broader GTM organization (Marketing, Sales, and Partner) to achieve its objectives with full confidence in the operational components and clear visibility into the metrics.
This is a hands-on role for a builder: someone who has inherited fragmented or messy systems before, developed a plan, and executed on streamlining them. You'll partner daily with Marketing, RevOps, Analytics, and Sales to ensure clean data flows through the funnel, translate marketing strategy into scalable automation, and help define how Vena scales intelligently
#### Key Responsibilities
- Act as administrator and technical owner of Vena's marketing technology stack (HubSpot, Salesforce integration, 6Sense, tracking and tagging, and related ad-tech integrations), maintaining reliability and data accuracy across the platform
- Maintain and update lead capture, routing, scoring, and lifecycle management frameworks that ensure data integrity and a seamless handoff between Marketing and Sales
- Drive and operationalize full-funnel automated nurture strategies and campaign workflows in close collaboration with Marketing and Sales Operations
- Identify and implement AI-enabled automation, segmentation, and reporting enhancements that improve speed, data quality, and decision-making, while ensuring responsible AI usage and governance alignment
- Ensure marketing campaigns adhere to privacy and compliance standards, and support the department's clean-data goals through diligent adherence to data capture best practices
- Develop and maintain reporting frameworks and dashboards that provide visibility into campaign performance, lifecycle conversion, pipeline impact, and marketing ROI
- Work with Sales Operations to ensure seamless integration with Vena's CRM system, so that key sales events flow back into the marketing tech stack for campaign and attribution visibility
- Educate Marketing and the wider RevOps team about marketing automation capabilities and the team's role in enhancing the buyer's journey
- Play a key role in developing and driving ABM orchestration from an operations standpoint
- Communicate complex, technical solutions clearly to Marketing and Revenue Operations stakeholders
#### Skills, Knowledge and Expertise
- 5+ years of experience in Marketing Operations, enhancing processes, tools, reporting, metrics, and policies
- Proven experience owning or administering a marketing technology stack (HubSpot, Salesforce, or similar), including data governance and systems integration work
- A “Client Centric” attitude and experience
- Ability to prioritize multiple projects, and effectively communicate those prioritizations
- Successful track record in B2B, SaaS lead generation
- Experience configuring, implementing, and building flows within HubSpot
- Demonstrated experience with other tools such as Salesforce, ZoomInfo, Salesloft, 6sense, attribution platforms, or similar
- Strong project management skills, including experience operating within sprint-based or agile delivery frameworks
- Excellent organizational skills with the ability to work on multiple projects based on priorities and deadlines
- Strong communicator, able to translate technical concepts for non-technical stakeholders
- **Interest in AI and willingness to explore AI-driven solutions to enhance performance and drive efficiencies**