增长营销经理，付费渠道
Growth Marketing Manager, Paid Channels
我们通过融合艺术与科学来构建人工智能，以模拟世界。
我们认为，世界模型是人工智能进步的前沿。仅靠语言模型无法解决世界上最难的问题——机器人技术、疾病、科学发现。真正的进步需要能够体验世界并从错误中学习的模型，就像人类一样。而这种试错过程在模拟环境中进行时，可以被大幅加速，而不是在现实世界中。
世界模型为通用模拟提供了最清晰的路径，改变了故事的讲述方式、科学进步的方式以及人类下一个前沿领域的探索方式。
我们的团队由富有创造力、思维开放、富有同理心且有抱负的人组成，他们决心改变世界。我们渴望不断创造不可能的事情，而我们实现这一目标的能力依赖于打造一支卓越的团队。如果你也有同样的动力，我们很期待收到你的消息。
### **职位简介**
* _欢迎远程入职美国各地 —— 我们在纽约、旧金山、西雅图、伦敦、巴黎和特拉维夫也设有办公室。_
我们正在招聘一名增长营销经理，负责付费搜索和新兴竞价平台渠道的全流程管理，包括现在的Google Ads、ChatGPT Ads以及未来可能出现的其他竞价平台。这是一个直接操作账户的角色：你将建立广告活动、运行实验、日常管理竞价和预算，并捍卫每一美元，确保其不超过我们每订阅用户的成本平衡点。你将管理数百万美元的支出预算，覆盖市场（美国及国际），并且随时清楚地知道数字为何变化。
我们是一个规模化的AI原生创意平台。付费搜索是我们优先考虑的获取渠道之一，我们正在积极扩展它——新增地区、新的竞价界面、新的优化事件。你将成为推动这一进程的操作者。
### **你将负责**
- **日常管理** Google Ads和ChatGPT Ads —— 广告活动结构、关键词、竞价、预算、否定词、质量得分、地理和设备拆分。
- **掌控获客成本。** 管理到获客成本目标，而非点击或注册。了解从展示 → 注册 → 订阅的整个流程，以及其中的流失点。
- **持续执行测试计划** —— 竞价策略（tCPA / 智能竞价）、优化事件、广告文案、落地页、受众和地理拆分。一个测试，一个假设，一个结果。
- **验证增量效果。** 设计并分析地理对照组，评估转化提升情况。
查看英文原文
We are building AI to simulate the world through merging art and science.
We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.
World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.
Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.
### **About the Role**
* _Open to hiring remote across the US — we also have offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv._
We are hiring a Growth Marketing Manager to own paid search and the emerging bidding-platform channels end to end Google Ads today, ChatGPT Ads and whatever bids next. This is a hands-in-the-account role: you build campaigns, run experiments, manage bids and budgets daily, and defend every dollar against our cost-per-subscriber breakeven. You'll manage seven-figure budgets in spend across markets (US + international) and be the person who knows, at any moment, why the number moved.
We're an AI-native creative platform in scale mode. Paid search is one of our priority acquisition channels and we're actively expanding it — new geos, new bidding surfaces, new optimization events. You'll be the operator driving that.
### **What You'll Do**
- **Day-to-day management** of Google Ads and ChatGPT Ads — campaign structure, keywords, bids, budgets, negatives, quality score, geo and device splits.
- **Own the cost-per-acquisition number.** Manage to a cost-per-acquisition target, not clicks or registrations. Know the funnel from impression → registration → subscription and where it leaks.
- **Run a continuous test roadmap** — bidding strategies (tCPA / Smart Bidding), optimization events, ad copy, landing pages, audience and geo splits. One test, one hypothesis, one readout.
- **Prove incrementality.** Design and read geo holdouts, conversion-lift studies, and pause tests. Distinguish incremental subscribers from ones we'd have gotten anyway.
- **Manage budget across markets** — allocate and reallocate spend by market and campaign against performance, break out international blobs, fund the geos that earn it.
- **Stand up new bidding platforms** as they emerge. You'll be first-in on the next channel and write the playbook for it.
- **Report clearly.** Daily and weekly readouts that lead with the "why," not just the table. Partner with our analytics stack, much of this is instrumented and semi-automated; you'll extend it.
- **Work cross-functionally** with creative, lifecycle, product marketing, and engineering on tracking, attribution, and landing page conversion.
### **What We're Looking For**
- 4+ years managing paid search, with direct ownership of seven-figures in budget.
- Deep Google Ads expertise — Smart Bidding, tCPA/tROAS, Performance Max / AI Max, Demand Gen, search term hygiene, quality score, the Editor.
- A track record running **incrementality tests** (geo holdouts, lift studies) and acting on the results — not just reporting platform-reported conversions.
- Fluency in funnel economics: CAC, LTV, cost-per-acquisition, payback. You optimize to downstream value, not proxy events.
- Comfort in the data — SQL or willingness to learn it, plus GA4 / Mixpanel or equivalent. You pull your own numbers.
- Rigorous experiment discipline and clear, opinionated written reporting.
### **Bonus Points**
- Subscription / freemium or consumer SaaS experience.
- International / multi-market paid search experience.
- Experience with MCP / AI tooling to automate redundant tasks such as daily optimizations and reporting.
- Early experience with AI-native ad surfaces (ChatGPT Ads, etc.) or other non-Google bidding platforms.
- Familiarity with attribution plumbing — click IDs, enhanced conversions, server-side tracking.
Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.
Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
#### **Working at Runway**
[**Great things come from great teams.**](https://www.youtube.com/watch?v=kwmj4ato2kw&ab_channel=Runway) **We’d love to hear from you.**
We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.
More about Runway
- [Universal World Simulator](https://runwayml.com/world-simulator.html)
- [GWM-1](https://runwayml.com/research/introducing-runway-gwm-1)
- [Gen-4.5](https://runwayml.com/research/introducing-runway-gen-4.5)
- [General World Models](https://runwayml.com/research/introducing-general-world-models)
- [Robotics SDK](https://runwayml.com/research/introducing-runway-gwm-1#robotics-section)
- [Conversational Real-time Agents](https://runwayml.com/research/introducing-runway-gwm-1#avatars-section)
- [Runway Studios](https://runwayml.com/studios)
We're excited to be recognized as a best place to work:
[Crain's](https://www.crainsnewyork.com/awards/best-places-work-2023) | [InHerSight](https://www.inhersight.com/companies/best/city/new-york-city-ny) | [BuiltIn NYC](https://builtin.com/awards/new-york-city/2024/best-places-to-work) | [INC](https://www.inc.com/best-workplaces/2024)