远程工作雷达

高级基于账户的营销经理

Senior Account Based Marketing Manager

市场运营职能支持限定地区(需当地身份)
公司Dropbox
薪资未公开
工作地点Remote - Canada: Select locations
地域资格限定地区(需当地身份)
时区要求无特别要求
用工类型未标注
发布时间26 天前
数据来源Greenhouse
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注意地域限制:该职位明确限定在 Remote - Canada: Select locations 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

职位描述

Dropbox 正在招聘一名基于账户的营销经理,以帮助将我们最有潜力的客户转化为下一段重要的客户关系。作为 Dropbox 市场部的一员,你将创建有针对性的、个性化的营销计划,以吸引重点采购群体,打开战略客户的合作大门,并推动 Dropbox 产品组合中的销售线索。

这是一个需要高度自主性的 IC4 职位,适合一位具备强大活动执行能力、分析判断力、战略优先级规划和跨职能影响力的专业营销人员。你将在市场、销售和数据科学的交汇点工作,将账户情报、产品信号、买家需求和业务优先级转化为推动客户前进的引人入胜的体验。你将独立领导跨职能、多阶段的 ABM(基于账户的营销)项目,明确模糊的问题,做出深思熟虑的权衡,并帮助合作伙伴围绕最高价值的机会达成一致。

这个职位适合一位实验者和建设者。你将有自由去测试新渠道、新信息、新技术和新账户策略,快速从表现中学习,并扩大那些能带来成果的方法。你将通过整合个性化体验、产品驱动的增长信号和协调的销售参与,帮助 Dropbox 强化其 ABM 动作。

你将在这个重要时刻加入 Dropbox,见证我们以销售为导向的增长策略的演变。你将有机会接触高级销售和市场领导者,跨多个产品和受众群体工作,并直接看到你的想法、你创造的客户体验与可衡量的收入影响之间的联系。

职责

  • ABM 活动执行:与市场领导合作,制定并执行集成的 1:1、1:几和 1:多计划,以吸引重点客户,触达关键采购群体成员,生成合格的会议,并创建或加速销售线索。
  • 创意账户策略:设计高影响力的活动和定制体验,帮助 Dropbox 在目标客户中脱颖而出,使用如个性化内容、数字广告、直邮、活动、高管参与、定制落地页和协调的销售推广等策略。
  • 账户个性化:将账户匹配度、产品使用情况、购买意向、互动情况、行业背景和买家洞察转化为针对特定账户的相关信息、优惠、内容和体验。
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Role Description

Dropbox is hiring an Account-Based Marketing Manager to help turn our highest-potential accounts into our next great customer relationships. As part of the Dropbox Marketing organization, you will create targeted, personalized marketing programs that engage priority buying groups, open doors within strategic accounts, and create or accelerate pipeline across the Dropbox portfolio.

This is a hands-on IC4 individual contributor role for a high-agency marketer who combines strong campaign execution with analytical judgment, strategic prioritization, and cross-functional influence. You will work at the intersection of Marketing, Sales, and Data Science, translating account intelligence, product signals, buyer needs, and business priorities into compelling experiences that move accounts forward. You will independently lead cross-functional, multi-phase ABM initiatives, clarify ambiguous problems, make thoughtful tradeoffs, and help partners align around the highest-value opportunities.

This role is built for an experimenter and builder. You will have the freedom to test new channels, messages, technologies, and account plays, learn quickly from performance, and scale the approaches that deliver results. You will help Dropbox strengthen its ABM motion by bringing together personalized experiences, product-led growth signals, and coordinated Sales engagement.

You will join Dropbox at an important moment in the evolution of our sales-led growth strategy. You will gain meaningful exposure to senior Sales and Marketing leaders, work across a diverse portfolio of products and audiences, and see a direct connection between your ideas, the customer experiences you create, and measurable revenue impact.

Responsibilities

  • ABM campaign execution: Develop and execute integrated 1:1, 1:few, and 1:many programs with Marketing leadership that engage priority accounts, reach key buying-group members, generate qualified meetings, and create or accelerate pipeline.
  • Creative account plays: Design high-impact campaigns and bespoke experiences that help Dropbox stand out within target accounts, using tactics such as personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach.
  • Account personalization: Turn account fit, product usage, intent, engagement, industry context, and buyer insights into relevant messaging, offers, content, and experiences tailored to specific accounts and buying roles.
  • Sales partnership & prioritization: Partner closely with Sales to identify priority accounts and stakeholders, establish shared investment criteria, understand account-specific challenges, and align teams around the highest-value opportunities. Develop coordinated plays that open new opportunities, expand customer relationships, advance active deals, and resolve misalignment when account priorities or signals change.
  • Experimentation & optimization: Develop campaign hypotheses, test new channels and creative approaches, and prepare account engagement and pipeline results to review and continuously improve targeting, messaging, personalization, and program investment.
  • AI-enabled execution: Proactively apply approved AI tools to improve account research, campaign development, personalization, analysis, and decision-making. Model rigorous validation of AI outputs in complex marketing scenarios, identify and mitigate risks, and experiment responsibly with new AI-enabled approaches that can improve outcomes for the role and its cross-functional partners.
  • Scalable plays & operating model: Turn successful campaigns and experiments into repeatable frameworks, templates, measurement approaches, and playbooks that Sales and Marketing teams can consistently adopt across products and segments. Use learnings from execution to recommend improvements to Dropbox’s ABM priorities, operating approach, and cross-functional ways of working.

Requirements

  • Results driven professional with 6+ years of overall experience.
  • ABM experience: 4+ years of B2B marketing experience, including at least 2 years directly executing ABM programs for enterprise or high-value accounts.
  • Scaled, high-agency execution: Experience independently owning ABM programs in a complex B2B environment involving multiple buying-group members, cross-functional Sales coordination, multiple channels, and measurable pipeline outcomes.
  • Multi-channel campaigns: Demonstrated experience independently launching coordinated campaigns across channels such as digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach.
  • Writing & messaging: Excellent writing and editing skills, with experience developing high-converting landing pages, emails, ads, campaign messaging, or Sales-facing assets tailored to specific accounts and buyer audiences.
  • Analytics & insights: Excellent analytical ability, including experience interpreting account, campaign, intent, engagement, and pipeline data to uncover findings, identify opportunities, prioritize action, and recommend program changes.
  • Sales & revenue execution: Experience partnering directly with Sales to select accounts, map buying groups, coordinate outreach, and execute programs tied to qualified meetings, pipeline creation, opportunity progression, or account expansion.
  • Experimentation, optimization & AI: Demonstrated experience forming campaign hypotheses, running structured tests, and applying learnings to improve targeting, messaging, personalization, channel mix, and campaign results. Experience using generative AI to improve marketing workflows while rigorously validating outputs, identifying risks or limitations, protecting sensitive data, and maintaining accountability for final quality.

Preferred Qualifications

  • Market experience: Background in supporting complex GTM motions for AI, collaboration, or productivity products.
  • Signal-based targeting: Experience using product usage, intent, propensity, engagement, or other account signals to prioritize audiences and personalize campaigns.
  • AI-enabled marketing: Experience using AI tools to accelerate account research, messaging, personalization, campaign development, or performance analysis while maintaining accuracy and brand quality.
  • High-velocity execution: Demonstrated ability to manage multiple campaigns simultaneously, prioritize effectively across competing deadlines, and quickly pivot resources and plans toward emerging opportunities.
  • PLG-to-SLG motions: Experience supporting product-led-to-sales-led growth motions by using product and account signals to prioritize high-potential customers, activate targeted campaigns, and drive enterprise conversion or expansion.

Durable Skills

AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

  • Awareness: Understand yourself and others.
  • Judgment: Evaluate information and make decisions in complex situations.
  • Adaptability: Learn, adjust, and stay effective through change.
  • Connection: Communicate, collaborate, and build trust.

To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.

Compensation

本页面信息整理自 Greenhouse,版权归原发布方所有。职位可能随时关闭,投递请以原始页面为准。 本站只做信息聚合展示,不参与招聘流程,也不向求职者收取任何费用。

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