绩效营销与增长经理
Performance Marketing & Growth Manager
Jobs for Humanity 与 MiftahPath 合作，旨在构建一个包容且公正的就业生态系统。因此，我们优先考虑来自各行各业的人才。
公司名称：MiftahPath
通过制定营销活动、明确价值定位、生成合格线索，并通过数据驱动的绩效管理提高转化率，推动服务和培训项目的增长。关键绩效指标：• 增加服务的合格线索 • 提高培训项目的报名人数 • 提高线索转化率 • 加强品牌定位和认知度 • 利用绩效洞察优化活动
资格要求：• 在服务和/或培训领域的市场营销经验 • 在线索生成和报名增长方面有成功记录 • 对 B2B 营销漏斗有深入理解 • 能够跨渠道管理活动 • 市场营销或相关领域的学士学位
必备资格
· 在服务和/或培训领域的市场营销经验
· 在线索生成和报名增长方面有成功记录
· 对 B2B 营销漏斗有深入理解
· 能够跨渠道管理活动
· 市场营销或相关领域的学士学位
· 营销自动化工具
· CRM 系统（如 Salesforce）
· 邮件营销和细分
· Google Analytics 和报告
· 内容营销和 SEO 基础知识
· 战略思维
· 以客户为中心的沟通
· 与销售和培训师协作
· 项目管理
· 数据驱动的决策能力
查看英文原文
Jobs for Humanity is partnering with MiftahPath to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name: MiftahPath
Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators: • Increase qualified leads for services • Grow training program enrollments • Improve conversion rate from leads • Strengthen brand positioning and awareness • Optimize campaigns using performance insights Qualifications: • Experience in marketing for services and/or training • Proven track record of lead generation and enrollment growth • Strong understanding of B2B marketing funnels • Ability to manage campaigns across channels • Bachelor’s degree in marketing or related field
Required Qualifications
· Experience in marketing for services and/or training
· Proven track record of lead generation and enrollment growth
· Strong understanding of B2B marketing funnels
· Ability to manage campaigns across channels
· Bachelor’s degree in marketing or related field
· Marketing automation tools
· CRM systems (e.g., Salesforce)
· Email marketing and segmentation
· Google Analytics and reporting
· Content marketing and SEO basics
· Strategic thinking
· Customer-centric messaging
· Collaboration with sales and trainers
· Project management
· Analytical decision-making