市场分析师
Marketing Analyst
我们正在寻找一位充满活力且注重细节的市场分析师，加入我们创新的营销团队。在此职位中，您将通过分析市场趋势、活动表现和客户洞察来推动数据驱动的决策，优化我们的营销策略。您的专业技能将帮助打造有影响力的活动，提升品牌在多个渠道的可见度和参与度。该岗位为全职工作，提供在一个快节奏、协作型环境中发展技能的机会，致力于成长与卓越。
职责
· 对营销活动进行综合分析，使用Google Analytics、Microsoft Excel和Google Ads等工具衡量效果并识别改进领域
· 管理社交媒体平台，包括创建吸引人的内容、安排发布和分析互动指标以提升品牌认知度
· 从构思到执行全程负责电子邮件营销活动，确保信息精准且打开率高
· 与跨职能团队合作开展B2B（企业对企业）营销项目，支持线索获取和客户参与工作
· 运用项目管理技能同时协调多个活动，遵守截止日期和预算
· 定期监控活动表现指标，提供详细报告和见解以支持战略决策
经验
· 具有市场分析或数字营销相关经验，专注于数据分析和战略规划
· 熟悉SEO最佳实践、Google Analytics、Google Ads和社会媒体管理工具
· 具备项目管理能力，拥有出色的组织能力和时间管理能力
· 熟练使用Microsoft Office套件（Excel、PowerPoint）进行报告和演示；熟悉WordPress用于网站更新
· 具备文案撰写技能，能够根据不同渠道创作清晰且有说服力的信息
· 有使用Adobe Photoshop制作视觉内容的经验者优先
· 英语沟通能力优秀，能够有效跨团队和利益相关者协作
· 具备领导力，能够有效管理项目或初级团队成员者更佳
所有信息将根据平等就业机会（EEO）指南保密。
查看英文原文
We are seeking a dynamic and detail-oriented Marketing Analyst to join our innovative marketing team. In this role, you will drive data-driven decision-making by analyzing market trends, campaign performance, and customer insights to optimize our marketing strategies. Your expertise will help shape impactful campaigns that elevate brand visibility and engagement across multiple channels. This paid position offers an exciting opportunity to develop your skills in a fast-paced, collaborative environment dedicated to growth and excellence.
Duties
· Conduct comprehensive analysis of marketing campaigns, utilizing tools such as Google Analytics, Microsoft Excel, and Google Ads to measure effectiveness and identify areas for improvement
· Manage social media platforms by creating engaging content, scheduling posts, and analyzing engagement metrics to boost brand awareness
· Oversee email marketing campaigns from conception to execution, ensuring targeted messaging and high open rates
· Collaborate with cross-functional teams on B2B (business-to-business) marketing initiatives, supporting lead generation and client engagement efforts
· Utilize project management skills to coordinate multiple campaigns simultaneously while adhering to deadlines and budgets
· Monitor campaign performance metrics regularly, providing detailed reports and insights to inform strategic decisions
Experience
· Proven experience in marketing analysis or digital marketing roles with a focus on data interpretation and strategic planning
· Strong knowledge of SEO best practices, Google Analytics, Google Ads, and social media management tools
· Demonstrated ability in project management with excellent organizational skills and time management capabilities
· Proficiency in Microsoft Office Suite (Excel, PowerPoint) for reporting and presentations; familiarity with WordPress for website updates
· Skilled in copywriting with the ability to craft clear, persuasive messaging across various channels
· Experience using Adobe Photoshop for creating visual content is preferred
· Excellent communication skills in English with the ability to collaborate effectively across teams and stakeholders
· Leadership qualities that enable effective management of projects or junior team members are advantageous
All your information will be kept confidential according to EEO guidelines.