高级产品经理，广告
Principal Product Manager, Ads
🌎 关于我们
在TeamSnap，我们认为当世界通过体育连接时，世界会变得更好。TeamSnap是一个专注于青少年体育的体育和通信平台，致力于让体育变得更轻松。我们还相信，我们的工作应该令人兴奋，我们的队友应该支持我们，我们的老板应该激励我们。我们赋能员工带来大想法和小自负，使我们登上《Outside Magazine》“最佳工作场所”榜单和Built In的“100家以远程优先的优秀工作场所”。
你将负责：
从广告格式和投放策略到服务基础设施、定向、度量和报告，全程负责广告产品路线图。
与产品设计团队合作，设计并推出原生、集成的广告体验。我们的理念是，TeamSnap上的广告应该感觉像是产品的一部分，并为我们的消费者用户和广告商创造价值。
负责服务和定向系统：广告服务器实现、流量传输和活动交付流程、私有市场交易设置，以及第一方信号工作，使我们的库存具有购买价值——确保正确的上下文传递给广告调用，以便用于定向。
构建度量基础：展示和可视性跟踪、事件仪器、第三方验证（如广告商要求）、面向广告商的报告，以及改进投放位置和创意的实验框架。
负责广告质量、密度和用户体验标准——广告出现的位置、频率，以及我们不会做的事情。
与广告销售和收入运营团队合作，将产品功能转化为可销售的库存——包装、他们所针对的定向分类法、定价表输入和活动交付与节奏。
建立和预测业务模型。构建数量、填充率和每千次展示收益模型，告诉我们哪些投放位置值得开发，以及某种格式要满足什么条件才能自给自足。
与法律团队合作，负责广告定向和数据使用的隐私和合规要求——包括如何处理儿童数据，因为我们服务的是家庭用户。
在模糊环境中工作。将一个未定义的领域分解为一系列计划，在收入、工程成本和用户影响之间做出实际权衡，并以清晰的观点带动合作伙伴。
什么能让你成功：
7-10年的产品管理经验，其中在广告生态系统发布方/供应方有重要时间——构建和管理广告产品。
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🌎 About Us
At TeamSnap, we believe when the world connects through sports; the world becomes better. TeamSnap is a sports and communication platform dedicated to taking the work out of play in youth sports. We also believe our jobs should excite us, our teammates should support us and our bosses should inspire us. We empower our people to bring big ideas and tiny egos, landing us on Outside Magazine’s list of “Best Places to Work" and Built In’s “100 Best Remote-First Places to Work."
What You'll Do:
Own the advertising product roadmap end to end — from ad format and placement strategy through serving infrastructure, targeting, measurement, and reporting.
Design and launch native, integrated ad experiences in partnership with Product Design. Our thesis is that ads on TeamSnap should feel like part of the product and drive value for both our consumer users and advertisers.
Own the serving and targeting stack: ad server implementation, trafficking and campaign delivery workflows, private marketplace deal setup, and the first-party signal work that makes our inventory worth buying — getting the right context to the ad call so it can be used for targeting.
Build the measurement foundation: impression and viewability tracking, event instrumentation, third-party verification where advertisers require it, advertiser-facing reporting, and the experimentation framework to improve placements and creative over time.
Own ad quality, density, and user experience standards — where ads appear, how often, and what we won't do.
Partner with Ad Sales and Revenue Operations to turn product capability into sellable inventory — packaging, the targeting taxonomy they sell against, rate card inputs, and campaign delivery and pacing.
Model and forecast the business. Build the volume, fill rate, and eCPM models that tell us which placements are worth building, and what has to be true for a given format to pay for itself.
Own privacy and compliance requirements for ad targeting and data use, in partnership with Legal — including how children's data is treated, given the families we serve.
Work in ambiguity. Break down an undefined space into a sequenced plan, make practical tradeoffs between revenue, engineering cost, and user impact, and bring partners along with a clear point of view.
What Will Set You Up for Success:
7-10 years in product management, with meaningful time spent on the publisher/supply side of the ads ecosystem — building and monetizing ad inventory inside a consumer product.
Direct experience launching or scaling ad products in a consumer mobile app (iOS and Android), including the platform-specific realities: SDK integration, ATT and IDFA, store policy, app release cycles, and how those constrain what you can ship and when.
Deep, hands-on technical fluency with the publisher ad stack: ad server implementation and trafficking (Google Ad Manager or equivalent), programmatic guaranteed and private marketplace deals, key-value and audience targeting, ad SDK integration, VAST and video formats. You should be able to hold your own in an engineering design review.
Command of the economics: fill rate, eCPM, RPM, sell-through, viewability, latency, and how each moves in response to product decisions. Comfortable pricing inventory without an auction to tell you what it's worth. You can build the model yourself and defend the assumptions.
Experience working alongside a direct ad sales organization — translating between what sales wants to sell and what the product can actually deliver, and building the packaging that closes the gap.
Demonstrated judgment about ads and user experience. A track record of shipping monetization that didn't degrade the product, and clear thinking on where the lines belong.
Strong data instincts. Comfortable in product analytics tools (Amplitude or similar) and SQL-adjacent enough to interrogate your own funnels rather than waiting on someone else to.
Bonus:
Experience with rewarded video, pre-roll, or other video monetization formats.
Background in a subscription business where advertising had to coexist with a paid tier without cannibalizing it.
Working knowledge of children's privacy regimes — COPPA and its state-level equivalents — as they apply to advertising.
First-party data and audience signal work: building the pipeline that carries publisher context into targeting decisions.
Familiarity with sports, media, or a community-driven consumer platform.
🖥 Location
TeamSnap is a fully remote company, so you need to be very comfortable working with people who aren’t in the same time zone as you. We are always expanding, but there is a small list of states we do not hire in, including Alabama, Alaska, Delaware, District of Columbia, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Rhode Island, South Dakota West Virginia and Utah and while we love all parts of the world, we can only hire permanent US residents at this time.
🚀 Opportunities to Grow
At TeamSnap, we work hard to provide a culture of trust, accountability, inclusivity, and boundless opportunities to grow, along with the chance to make a lasting impact and have some fun while doing it.
🎩 Total Rewards
• We're proud to be remote-first. We've been remote since 2009, long before COVID made it cool
• Unlimited PTO and paid parental leave for ALL parents (not just primary or secondary)
• 100% premium coverage of medical/dental/vision for you and your family
• 401K to help you invest for the future
• $1,500 annual learning and development stipend
• Travel to fun locations for all-company meetings and team events
• Generous home office allowance to set you up for success
• TeamSnap SWAG to our store upon starting and a $50 credit on every work anniversary thereafter
• A monthly stipend reimbursement for health & wellness and so much more!
• TeamSnap Total Rewards
🏆 Working at TeamSnap
At TeamSnap, you're not a culture fit, you're a culture add. Check out our Culture Playbook and learn how we succeed at being remote-first, what makes our company so unique, and how we're inspired by our people, our customers, and our values.
🧡 Inclusion and Diversity
Creativity and innovation can't thrive when we're cookie-cutter images of each other. We’re quickly growing more diverse, but there's always room for improvement. We are committed to inclusion and diversity at TeamSnap, and we hold ourselves accountable for building an environment where everyone feels valued. If you need any disability-related adaptation during the recruitment process, just let us know! We are an Equal Employment Opportunity Employer.