需求生成总监
Director, Demand Generation
一家领先的工业AI公司,Augury帮助全球制造商利用实时生产洞察和数据,推动效率的新高度。通过将预测性和处方性技术与运营数据及定制的AI代理相结合,生产团队可以提高设备运行时间,降低成本,并最大化产出和产能。我们的使命是改变人与机器协作的方式,推动人类生产力的边界。
作为营销组织中经验丰富的、有远见的领导者,你将负责驱动Augury全球收入管道的增长引擎。你将领导并培养一支高绩效的团队,优化客户获取和扩展策略。这是一个独特的机会,帮助一家领先的公司实现下一阶段的增长,包括新产品的发布、新市场和定位的拓展。
你将有在多个渠道上构建代理和自动化管道策略的经验,确保与目标市场(GTM)目标保持一致。这个职位涵盖增长营销的所有方面:付费广告、活动、现场营销和ABM。虽然有团队支持,但你将设定战略方向,并根据需要参与需求生成计划。该职位属于市场营销高管领导团队,并直接向市场营销副总裁汇报。员工必须位于东部或中部时区。
**你的一天**
- **战略愿景与协调**:培育并倡导符合长期企业目标的多渠道需求生成策略,以确保可预测和可扩展的收入增长。
- **收入预测与财务责任**:作为季度和年度管道建模的主要架构师,确保组织持续实现激进的增长目标。
- **领导/管理**:作为一位关注专业指导和高影响力营销团队扩大的人员领导者,引导和发展团队及同事。
- **企业ABM框架**:为高影响力的客户参与制定战略方向,指导跨职能团队提高管道速度,获取新的客户并推动客户扩展。
- **情报与优化**:将复杂的分析转化为高层管理的见解,推动持续改进和数据驱动决策的文化。
- **全球资源管理**:战略性地分配需求生成预算,
查看英文原文
A leading Industrial AI company, Augury helps the world’s manufacturers leverage real-time production insights and data to drive new levels of efficiency. By combining predictive and prescriptive technology with operational data and customized AI agents, production teams can improve uptime, reduce costs, and maximize yield and capacity. Our mission is to transform how people and machines work together to push the boundaries of human productivity.
As an experienced, visionary leader within the marketing organization, you will orchestrate the growth engine that fuels Augury’s global revenue pipeline. You will lead and develop a high-performing team to refine customer acquisition and expansion strategies. This is a unique opportunity to help a leading company fuel its next level of growth, including the launch of new products, segments, and positioning.
You will have experience building agentic and automated pipeline strategies across multiple channels, ensuring there is alignment to reach GTM targets. This role encompasses all aspects of growth marketing: paid advertising, events, field marketing, and ABM. While supported by a team, you will set strategic direction and contribute to demand gen initiatives as needed. This role is part of the Marketing Executive Leadership Team and reports directly to the VP of Marketing. Employee must be located in eastern or central timezone.
**A Day In Your Life**
- **Strategic Vision and Orchestration:** Cultivate and champion a sophisticated, multi-channel demand generation strategy aligned with long-term corporate objectives to ensure predictable and scalable revenue expansion.
- **Revenue Forecasting and Fiscal Accountability**: Act as the lead architect for quarterly and annual pipeline modeling to ensure the organization consistently achieves aggressive growth milestones.
- **Leadership / Management:** Guide and develop team and peers as a people leader with a commitment to professional mentorship and the scaling of high-impact marketing teams.
- **Enterprise ABM Framework:** Set the strategic direction for high-impact account engagement, guiding cross-functional teams to increase pipeline velocity to acquire net new logos and drive account expansion.
- **Intelligence and Optimization**: Synthesize complex analytics into executive-level insights to drive a culture of continuous improvement and data-driven decision-making.
- **Global Resource Stewardship**: Direct the strategic allocation of the demand-gen budget, prioritizing investments that deliver maximum impact and long-term institutional value.
- **Operational Excellence**: Promote a high-performance culture by mentoring the Marketing Operations team in the development of world-class growth and reporting infrastructure.
- **MarTech & Analytics Governance:** Select and steward the optimal marketing technology stack to enable precise attribution, comprehensive reporting, and actionable pipeline visibility, ensuring our data infrastructure scales with global growth objectives.
- **Marketing Business Review (MBR) Leadership:** Lead recurring business reviews to advocate for necessary resources, celebrate key organizational wins, and highlight progress against KPIs, ensuring continuous transparency and alignment with executive stakeholders.
**What You Bring**
- Proven capability as a people leader with a commitment to professional mentorship and the scaling of high-impact marketing teams.
- Superior executive presence and the ability to influence at the C-suite level to align diverse stakeholders with a unified corporate vision.
- Strategic mastery of the B2B demand funnel, balancing long-term brand equity with immediate pipeline requirements.
- Expertise in the management of large-scale global budgets and the delivery of significant ROI through strategic capital allocation.
- A comprehensive understanding of the modern marketing technology landscape as a catalyst for organizational efficiency.
- Experience with cross-functional alignment, cultivating deep synergies with Sales, Product, and Finance leadership to orchestrate pipeline growth and expansion.
**Director of Demand Generation Requirements**
- Extensive experience in a senior leadership capacity, with a documented history of driving transformative business growth through demand generation.
- Exceptional people leader with a passion for mentorship and a proven ability to build and scale world-class marketing teams.
- Superior executive presence, with the ability to influence at the C-suite level and align diverse stakeholders around a common vision.
- Strategic mastery of the B2B demand funnel, with the ability to balance long-term brand building with immediate pipeline requirements.
- Expertise in managing large-scale, global marketing budgets and delivering significant ROI through strategic capital allocation.
- Deep understanding of the modern marketing technology landscape as a driver for organizational efficiency and competitive advantage.
- Visionary thinker who can translate complex data into compelling narratives that drive organizational change and investment.
- Unwavering commitment to cross-functional partnership and building a unified, high-impact Go-To-Market culture.
We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.
The pay range for this position in Colorado, California, andNew York City is $180,000 - $220,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience.
Augury is a people-first organization. We believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and we welcome those from all backgrounds and varying experiences. We are committed to providing employees with a work environment free of discrimination and harassment. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.
Augury is a proud equal opportunity employer, we strive to create a work environment in which everyone, all applicants, employees, customers, guests, and vendors feel safe and comfortable. We commit to maintain a workplace that is free of any type of harassment and does not tolerate anyone intimidating, humiliating, or hurting others. We prohibit willful discrimination based on age, gender, ethnicity, race, color, religion, political opinions, sexual orientation, sexual identity or expression, military or veteran status, disability or any other characteristic protected by law.