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高级产品市场经理 - 核心产品

Senior Product Marketing Manager - Core Products

市场运营限定地区(需当地身份)
公司Abnormal Security
薪资$153,000 - $220,000/年
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间今天
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

职位描述
Abnormal AI 正在寻找一位具备网络安全专业知识的高级产品市场经理加入我们的产品市场团队。产品市场通过清晰、精准且差异化的表达方式,向市场和内部合作伙伴传达我们的产品,帮助 Abnormal 在市场中取得成功。产品市场人员在 Abnormal 负责制定公司的战略信息和定位,然后与各方协作,在买家旅程的每个阶段将其落地,跨销售赋能和营销组织推动管道和成交收入。高级 PMM 将协助阐述信息和定位,创建并保持最新的产品资料,推动各层级的创新发布,赋能内部利益相关者,并作为面向客户和分析师的 AI 原生安全专家。

你将负责

  • 创建有吸引力、差异化的信息和定位。
  • 通过内部和外部发布将产品线推向市场,包括销售赋能、新闻稿、数字渠道等。
  • 与营销团队合作,通过多阶段买家旅程的获取和升级信息,为我们的产品线推动需求和管道。
  • 支持全年逐步更新和功能发布,制定端到端的发布策略。
  • 开发并保持最新内容,包括资料、思想领导力和解决方案演示文稿、网站内容、视频、博客等,以执行沟通策略并加速买家旅程。
  • 进行客户调研,了解需求和要求。
  • 为我们的销售团队和渠道合作伙伴提供联合解决方案和价值主张的培训。
  • 作为外部发言人。

必备条件

  • 在 B2B SaaS 网络安全公司有 5 年经验,其中 3 年以上在产品市场领域。
  • 有面向网络安全买家的外部内容写作样本。
  • 在高速度环境中运行过产品发布。
  • 具有强烈的技术好奇心,有过去向买家解释复杂技术概念的例子。
  • 出色的书面和口头沟通能力。
  • 具备战略思维,能够快速开展工作并独立执行。
  • 能够有效影响组织内各级的内部和外部利益相关者。
  • 深厚的好奇心,出色的倾听和同理心技能,能够在协作团队环境中高效完成任务。
  • 对 Abnormal 的使命充满热情。
查看英文原文

About the Role
Abnormal AI is seeking a senior product marketing manager with cybersecurity expertise to join our Product Marketing team. Product Marketing helps Abnormal win in the market by communicating our products in a clear, precise and differentiated way to both the market and internal partners. Product Marketers at Abnormal create the company’s strategic messaging and positioning, then collaborate to bring it to life at every stage of the buyer's journey, working across the sales enablement and marketing organization to drive pipeline and closed-won revenue. The senior PMM will help articulate messaging and positioning, create and keep fresh product collateral, drive a consistent cadence of innovative launches at all tiers, enable internal stakeholders, and serve as a customer and analyst-facing SME on AI-native security.
What you will do

  • Create compelling, differentiated messaging and positioning.
  • Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
  • Work across marketing teams to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey.
  • Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
  • Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey.
  • Conduct customer research to understand needs and requirements.
  • Enable our sales teams and channel partners on the joint solution and the value proposition.
  • Be a speaker externally.

Must Haves

  • 5 years of experience at a B2B SaaS cybersecurity company, with 3+ years in product marketing
  • Written samples of external-facing content for cybersecurity buyers.
  • Experience running product launches in a high velocity environment.
  • Strong technical curiosity with past examples of explaining complex technical concepts to buyers.
  • Excellent written and verbal communication skills.
  • Strategic thinker who is able to get to work quickly and execute independently.
  • Ability to effectively influence both internal and external stakeholders across all levels of the organization.
  • Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
  • A passion for Abnormal's mission and the success of our customers, partners, and community

Nice to Have

  • Enjoys public speaking and evangelizing cybersecurity topics
  • Experience with defining GTM strategies at growth-phase cybersecurity companies.

Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.

Base salary range:

$153,000—$220,000 USD

AI and our hiring process
Abnormal AI uses AI-assisted tools to help our recruiting team prepare for candidate interviews. These tools analyze resume content and role requirements to suggest interview questions and identify areas for the interviewer to explore. They do not make hiring decisions or screen candidates automatically. Every decision about a candidacy is made by a person.

Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.

Originally posted on Himalayas

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