需求生成经理
Demand Generation Manager
关于 LiveKit
LiveKit 正在为以语音为主导的计算时代构建基础设施层。我们的平台为开发者提供了构建、测试、部署、扩展和监控生产环境中的代理所需的一切。成立于 2021 年,LiveKit 为 OpenAI、xAI、Salesforce、Coursera、Spotify 和数千家其他公司提供语音 AI 应用,每年共同处理数十亿次通话。
关于你
你将从一个真正的基础出发,建立需求生成功能,而不是修补现有的系统,同时面对一个真正想要你所打造产品的销售团队。
如果你:
- 对为我们的客户打造最好的产品充满热情
- 是解决复杂问题的首选人选
- 工作努力,能够快速构建并交付
- 注重细节和质量
- 学习速度快,经常掌握新工具和技能
那么你将在需求生成经理的岗位上表现出色。
给我们留下深刻印象的最佳方式是展示你如何有效实施 LiveKit,甚至可能对其进行一些尝试 😊
你将负责
- 设计、启动并负责持续的需求生成活动(付费广告、邮件培育、内容分发),以跟上快速增长的销售团队的管道需求
- 建立和管理活动日历和报告节奏,让销售和市场领导层清楚地看到 MQL/SQL 的流动情况
- 直接与销售领导和销售代表合作,使活动与地区和细分市场的扩展保持一致,确保新员工入职时就有管道
- 管理线索评分、路由和归因,以便我们能展示——而不仅仅是声称——哪些方法有效
- 在各个渠道(付费社交、付费搜索、网络研讨会、再营销、ABM)进行实验,并专注于那些能产生管道而非仅仅点击量的方法
你是什么样的人
- 4 年以上在 B2B SaaS 领域端到端运行需求生成或增长营销活动的经验
- 有付费广告、邮件营销和内容驱动活动的实际操作经验。你亲自构建并运行过这些活动,而不仅仅是向代理商传达要求
- 能够与快速增长的销售和 SDR 团队紧密合作,适应他们实际的需求,并开发需要与销售深度协作的整合活动
- 精通营销自动化和归因工具(如 HubSpot、Marketo、Salesforce 或类似工具)
- 数据驱动型——你能将一个活动与销售真正关心的数字联系起来
- 能够现场排查和解决问题
- 有参与现场活动的经验,包括推动参与度、后续跟进和宣传
加分项
- 有面向开发者或技术买家的营销经验
- 有扩大需求生成功能的经验
查看英文原文
About LiveKit LiveKit is building the infrastructure layer for the voice-driven era of computing. Our platform gives developers everything they need to build, test, deploy, scale, and observe agents in production. Founded in 2021, LiveKit powers voice AI applications for OpenAI, xAI, Salesforce, Coursera, Spotify, and thousands of others, collectively facilitating billions of calls each year.About YouYou'll be building the demand gen function from a real foundation, not patching around one, with a sales org that actually wants what you're building.You'll thrive as a Demand Generation Manager if you:are obsessed with making the best product for our customersare known as the go-to person for tackling tough problemswork hard and can build and ship fastare focused on polish, detail and qualityare a fast learner, frequently picking up new tools and skillsThe best way to impress us is with thoughtful ways you'd implement LiveKit, and potentially tinkering with it 😊What You'll DoDesign, launch, and own always-on demand gen campaigns (paid, email nurture, content syndication) that keep pace with a rapidly growing sales team's pipeline needsBuild and manage the campaign calendar and reporting cadence, giving sales and marketing leadership a clear view of MQL/SQL flowPartner directly with sales leadership and reps to align campaigns to territory and segment expansion, so new hires ramp with pipeline in handManage lead scoring, routing, and attribution so we can show — not just claim — what's workingRun experiments across channels (paid social, paid search, webinars, retargeting, ABM) and double down on what generates pipeline, not just clicksWho You Are4+ years running demand generation or growth marketing campaigns end-to-end in B2B SaaSHands-on experience with paid, email, and content-driven campaigns. You've built and run these yourself, not just briefed an agencyComfortable partnering closely with a fast-growing sales and SDR team, adjusting to what they actually need, and developing integrated campaigns that heavily involve collaboration with salesStrong command of marketing automation and attribution tooling (HubSpot, Marketo, Salesforce, or similar)Data-driven — you can tie a campaign to a number sales actually cares aboutAbility to troubleshoot and problem-solve on the flyExperience working on field events, driving attendance, follow-ups, and promotionNice to HaveExperience marketing to developers or technical buyersExperience scaling a demand gen function alongside a rapidly growing sales teamABM experienceSome familiarity with voice AI, real-time infrastructure, or WebRTC — or the willingness to nerd out and learn fastOur Commitment to YouAn opportunity to build something truly impactful to the worldContribute to open source alongside world-class engineersCompetitive salary and equity packageHealth, dental, and vision benefitsFlexible vacation policyLiveKit is an equal opportunity employer and does not discriminate on the basis of any characteristic protected by applicable law. If you require a reasonable accommodation during the application or interview process, please contact recruiting@livekit.io.