增长与付费媒体主管
Director, Growth & Paid Media
Aura是由两位早期的Twitter软件工程师创立的，他们希望利用自己对社交关系的理解，为家庭创造一种围绕美好回忆聚集的方式。智能手机应用与精美数字相框之间的无缝分享体验得到了认可，如今Aura已被数百万家庭使用，仅2025年就分享了超过10亿张照片。被Wirecutter称为最佳数字相框的产品，一直致力于更宏大的目标：一个私密、可信赖的与亲密家人连接的平台。Aura现已在北美和欧洲数千家领先的零售商店上市。
### **职位描述**
这是一个难得的机会，在关键节点帮助打造Aura品牌，而不仅仅是执行现有的策略。我们正在寻找一位增长与付费媒体总监，他将从零开始审视我们如何触达用户，并重新制定我们的媒体策略。你将全面负责预算、团队以及Aura增长的战略方向。
你将向市场副总裁汇报工作，领导需求生成和需求捕获，塑造Aura在所有重要渠道（包括现在和未来）中的表现，并建立团队和流程以实现规模化。
### **职责内容**
- 重新定义Aura的媒体策略：构建并领导我们在整个付费社交（Meta + TikTok）、付费搜索、音频/播客、YouTube、电视/CTV、程序化广告、联盟营销和新兴渠道中的方法。
- 全面负责付费媒体策略和预算，拥有自主测试新渠道和格式的权限，以提升品牌同时推动高效增长。
- 负责我们的衡量和归因策略，构建一个单一数据源，结合购买后调查数据、效率和增量测试，使我们能够更快且有依据地做出战略分配决策。
- 构建覆盖DTC和零售的增长策略，协调付费媒体、衡量和创意，确保Aura在零售合作伙伴和Amazon上的表现一致。
- 负责技术基础架构和广告技术：跟踪、标签、像素、转换API以及跨广告平台和测量/分析工具的集成，根据需要与工程和数据团队合作。
- 在绩效渠道中担任Aura品牌的守护者，确保创意、渠道和平台选择能建立品牌价值和信任，而不仅仅是短期转化。
- 领导、指导和发展绩效媒体和合作伙伴团队
查看英文原文
Aura was founded by two early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories. The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families with more than 1 billion photos shared in 2025 alone. What is known as the best digital picture frame by Wirecutter has always been about something more ambitious: a private, trusted platform for connection with your close loved ones. Aura is now available in thousands of leading retail stores across North America and Europe.
### **The Role**
This is a rare opportunity to help build the Aura brand at a pivotal moment, not just run the existing playbook. We're looking for a Director, Growth & Paid Media who will take a fresh look at how we reach people and rewrite our media strategy for what's next. You'll have real ownership over the budget, the team, and the strategic direction of growth at Aura.
You'll report to the VP of Marketing and lead demand generation and demand capture, shaping how Aura shows up across every channel that matters, today's and tomorrow's, and building the team and processes to scale it.
### **What You'll Do**
- Redefine Aura's media strategy: build out and lead our approach across the entire funnel of paid social (Meta + TikTok), paid search, audio/podcast, YouTube, TV/CTV, programmatic, affiliate, and emerging channels.
- Own paid media strategy and budget end to end, with the autonomy to test new channels and formats that build the brand while driving efficient growth.
- Own our measurement and attribution strategy, building a single source of truth that combines post-purchase survey data, efficiency, and incrementality testing so we make faster and defensible strategic allocation decisions.
- Build a growth strategy that spans DTC and retail, aligning paid media, measurement, and creative with how Aura shows up in retail partners and Amazon.
- Own the technical backbone and adtech: tracking, tagging, pixels, conversion APIs, and integrations across ad platforms and measurement/analytics tools, partnering with engineering and data teams as needed.
- Act as a steward of the Aura brand inside performance channels, making sure creative, channel, and platform choices build brand equity and trust, not just short-term conversions.
- Lead, coach, and develop the performance media and partnerships functions, setting clear goals and growth plans for channel leads.
- Partner with the VP of Marketing on quarterly growth targets, CPA, and budget allocation across channels.
- Build and run a testing roadmap covering creative, audience, and channel experiments, including new brand-building formats like audio and video; turn results into action quickly.
- Own quarterly forecasting of paid spend, and report performance and risks to the executive team.
- Partner cross-functionally with brand, product marketing, retail/e-commerce, and finance to align growth plans with the broader business.
- Support Aura's expansion beyond North America, adapting channel mix, measurement, and testing frameworks for European markets and partnering closely with retail and brand teams already active there.
- Evaluate, select, and manage external agency or vendor partners, including specialists in audio, podcast, and video channels, to extend team capacity.
- Bring structure and clarity to a growing team, establishing planning cadences, reporting, and decision rights where they don't yet exist.
- AI-first mindset with a track record of identifying, building, and deploying AI solutions (agents, workflows, automations, and copilots) that create competitive advantage and operational efficiency.
### **What You'll Bring**
- 8+ years in performance marketing or growth, including 3+ years directly leading paid media teams, ideally at a DTC or consumer hardware brand.
- A track record of scaling paid acquisition profitably, with direct ownership of CPA/CAC, ROAS/iROAS, and LTV targets.
- Experience managing $15M+ in annual paid media budgets across search, social, and emerging channels such as audio, podcasts, and YouTube.
- Strong people leadership skills, with experience managing and developing channel specialists or managers.
- Working fluency with attribution, marketing mix modeling, and incrementality testing.
- Comfort operating in ambiguity, and a bias toward building process and clarity where none exists yet.
- Excellent written and verbal communication; able to translate performance data into a clear point of view for executives.
### **Nice to Have**
- Experience in connected devices, subscription, or gifting-driven business models.
- Experience managing or partnering closely with a partnerships/affiliate function.
- Experience working directly with a VP or C-level marketing leader in a fast-scaling consumer brand.
#### Compensation, Benefits, and Perks:
At Aura, we believe in creating a great work environment so you are set up to succeed in your job and do the best work of your career. We have offices in New York City and San Francisco. We offer the following benefits to all full-time Aura employees based in the U.S.:
- Competitive compensation, including an employer-sponsored 401(k) — and we fully match the first 4% of contributions
- Comprehensive health plans: we pay up to 100% of the premium for employees and ~50% for families
- Generous stock option program, which begins vesting after 1 year at the company
- Flexible time off – you’re required to take off at least 10 days in addition to all company holidays
- A monthly fitness and wellness allowance of up to $150
- Lunch and snacks on us every day in our NYC and SF offices
_(Benefits may differ for part-time or international roles.)_
Compensation: $220,000 - $250,000, commensurate with experience
_Aura Home Inc. All rights reserved, Aura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply._
_We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation._
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