媒体策略与激活总监（付费媒体）
Director of Media Strategy & Activation (Paid Media)
职位描述
Dropbox 正在寻找一位媒体总监，负责统一管理我们的整体媒体投资——包括效果营销和品牌投资，在一位领导的统筹下进行。
这位领导者将制定统一的媒体策略，将效果营销和品牌投资整合为一个投资理念和一个运营模式。他们将全面负责媒体组合，从上层品牌活动到付费搜索、付费社交、程序化广告、移动端和新兴渠道，根据业务优先级的变化做出投资权衡。
该职位还负责管理媒体团队的运作方式，平衡内部专业能力、代理机构合作和专业支持，以最大化速度、质量和影响力。
理想的候选人曾在行业两端都有经验——先在代理机构建立媒体专业知识，然后在科技公司或高增长企业中领导媒体工作。他们了解优秀的代理机构合作模式，同时也知道如何打造世界级的内部能力。
该职位位于 Dropbox 增长战略的核心，连接品牌、效果营销、产品增长、销售和营销数据科学，以推动可衡量的业务成果。
职责
- 统一媒体策略。制定并负责 Dropbox 在品牌和效果方面的媒体策略。设定年度和季度投资理念，定义渠道组合，并决定资金分配及原因。
- 全预算管理。管理 Dropbox 在付费搜索、付费社交、程序化广告、展示广告、视频、移动端、联盟和品牌渠道的全部媒体投资。负责规划、预测、节奏控制以及季度内的重新分配，以符合效率和增长目标。
- 品牌与效果整合。协调覆盖范围、频率、创意策略和渠道组合，使品牌和效果投资相互促进而非竞争。与负责品牌定位和创意方向的品牌团队紧密合作，将品牌策略转化为媒体执行。
- 运营模式与合作。设计并运行合适的内部能力和代理机构合作组合。管理代理机构关系，并在需要时建立内部能力。
- AI 驱动的媒体运营。制定并执行关于代理和 AI 驱动流程在媒体架构中的位置的观点——包括创意制作和测试速度、受众建模、预算分配、出价策略、报告和质量控制。做出明确的决策
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Role Description
Dropbox is looking for a Director of Media to own our total media investment—performance and brand—under a single leader.
This leader will build a unified media strategy that brings performance marketing and brand investments together into one investment thesis and one operating model. They will own the media portfolio end-to-end, from upper-funnel brand campaigns through paid search, paid social, programmatic, mobile, and emerging channels, making investment tradeoffs as business priorities evolve.
The role also owns how the media organization operates, balancing in-house expertise, agency partnerships, and specialist support to maximize speed, quality, and impact.
The ideal candidate has worked on both sides of the industry—building media expertise at an agency before leading media inside a technology or high-growth company. They understand what great agency partnerships look like while also knowing how to build world-class internal capabilities.
This role sits at the center of Dropbox's growth strategy, connecting brand, performance marketing, Product Growth, Sales, and Marketing Data Science to drive measurable business outcomes.
Responsibilities
- Unified Media Strategy. Build and own Dropbox's media strategy across brand and performance. Set the annual and quarterly investment thesis, define the channel portfolio, and make the tradeoff decisions on where spend moves and why.
- Total Budget Ownership. Manage Dropbox's full media investment across paid search, paid social, programmatic, display, video, mobile, affiliate, and brand channels. Own planning, forecasting, pacing, and in-quarter reallocation against efficiency and growth targets.
- Brand and Performance Integration. Align reach, frequency, creative strategy, and channel mix so brand and performance investment reinforce each other rather than compete. Partner closely with the Brand organization, which owns brand positioning and creative direction, to translate brand strategy into media execution.
- Operating Model and Partnerships. Design and run the right mix of in-house capability and agency partnership. Own agency relationships, and build the internal muscle where needed.
- AI-Enabled Media Operations. Develop and execute a point of view on where agentic and AI-enabled workflows belong in the media stack — creative production and testing velocity, audience modeling, budget allocation, bid strategy, reporting, and quality control. Make deliberate decisions about where machine judgment outperforms human judgment, and where it does not.
- Connect Media to Revenue. Partner with Product Growth, Sales, and Marketing Data Science to connect media signals to downstream outcomes — activation, conversion, product-qualified leads, expansion, and retention. Build the acquisition layer of a unified self-serve and sales-assisted revenue system.
- Measurement Rigor. Partner with Marketing Data Science on attribution, incrementality testing, and media mix modeling. Be a sophisticated consumer and challenger of measurement methodology, and translate complex performance tradeoffs into crisp, executive-ready recommendations.
- Team Leadership. Lead and grow a team of channel and brand media leaders. Build clarity on what each person owns, how they are measured, and how their work ladders to revenue.
Requirements
- 10+ years in media, performance marketing, or digital marketing with increasing scope and leadership responsibility, at a high-growth B2B and/or B2C company
- 4+ years leading teams, including hiring, coaching, performance management, and org design
- Deep, hands-on expertise across paid channels — search, paid social, programmatic, display, video, mobile — including planning, forecasting, budget pacing, audience design, and performance management
- Experience owning brand media alongside performance media, with working knowledge of brand lift measurement, reach and frequency planning, and creative performance optimization
- Track record managing significant media budgets with clear, demonstrated impact on acquisition efficiency, pipeline, or revenue
- Experience managing agency and vendor ecosystems — scoping, selecting, and holding partners accountable — and building in-house capability where it creates advantage
- Strong analytical fluency: attribution approaches, incrementality testing, MMM/MTA concepts, and unit economics (CAC, LTV, payback)
- Experience marketing across self-serve, product-led, and sales-assisted motions, and adapting programs across consumer, SMB, and mid-market segments
- Excellent executive communication: you can turn a complicated performance picture into a clear recommendation and defend it
Preferred Qualifications
- Agency and in-house background. You built your craft agency-side and then brought that capability in-house at a technology or high-growth company. You have operated on both sides of the partnership.
- AI and agentic media workflows. Demonstrated use of AI-enabled workflows in a media context — creative generation and testing, audience modeling, automated reporting, budget or bid optimization — with a clear view of where these tools create leverage and where they introduce risk. Candidates with less conventional experience will be strongly considered if they spike here.
- Experience building a media strategy or media planning function
- Familiarity with modern martech and adtech stacks: CDPs, marketing automation, attribution platforms, tagging and data governance
- Experience navigating measurement disruption — privacy changes, cookie deprecation, first-party data strategy
- Multi-product portfolio experience, including cross-sell and attach motions
- International or EMEA media experience
Durable Skills
AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:
- Awareness: Understand yourself and others.
- Judgment: Evaluate information and make decisions in complex situations.
- Adaptability: Learn, adjust, and stay effective through change.
- Connection: Communicate, collaborate, and build trust.
To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$205,800—$278,400 USD
US Zone 3
$182,900—$247,500 USD