远程工作雷达

增长营销,欧洲、中东和非洲地区

Growth Marketing, EMEA

市场运营限定地区(需当地身份)日间重叠约 2 小时,需偶尔早起或晚睡
公司Autodesk
薪资€74,000 - €107,800/年
工作地点Germany
地域资格限定地区(需当地身份)
时区要求日间重叠约 2 小时,需偶尔早起或晚睡
用工类型Full Time
发布时间2 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 Germany 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。
作息提示:日间重叠约 2 小时,需偶尔早起或晚睡。

职位需求编号 #

26WD100980Autodesk Fusion 正重新定义产品设计和制造的方式,将 CAD、CAM、CAE 和 PCB 整合到一个云平台上,以让每位工程师和每个车间都能负担得起的专业工具价格,实现自我服务的流程。这种自我服务模式在 EMEA 市场具有巨大优势,该市场由其长尾构成:数十万个小的设计工作室和机械加工厂,他们通过数字方式发现、评估并采用工具。这个职位旨在掌控 EMEA 的增长引擎,找到各国有效的渠道,将试用转换为订阅,并通过数据证明下一步投资的方向。
你将负责

  • 全程负责 EMEA 的获取和转化漏斗:流量 → 注册 → 试用激活 → 付费订阅 → 扩展 —— 以收入目标而非仅线索目标
  • 在 EMEA 推动并优化 Fusion 的 PLG 模式:优化自助服务流程,使产品能自我销售 —— 无摩擦的试用、快速展示价值的激活时刻,以及感觉自然的升级路径
  • 与绩效营销团队合作,将正确的渠道呈现给正确的受众 —— 带来区域受众洞察、转化数据和漏斗优先级,影响每个市场的投放方式和位置
  • 推动能带来转化的本地化,而不仅仅是翻译:针对重点市场(德国、英国、法国、意大利、北欧)的落地页、注册流程和活动创意,基于各市场的转化数据进行调整
  • 与 PMM、活动和需求生成团队合作,在数字、邮件和产品内运行增长实验 —— 持续进行测试,有明确的假设、可衡量的结果和跨团队共享的学习成果
  • 与分析团队一起建立测量框架,按市场追踪性能到注册、激活和订阅收入 —— 并清晰报告哪些有效、哪些无效,以及你正在做出的改变

你具备

  • 5-8 年以上在 B2B SaaS 或 PLG 公司从事增长营销或增长 PMM 的经验;你曾负责过带有收入责任的自助服务漏斗
  • 实操型,不只是汇报者:你曾创建活动、撰写转化文案、设置实验,并亲自使用仪表板
  • 分析严谨:擅长设计实验、阅读增量效果,并用数据支持预算重新分配
  • 精通 EMEA 的增长机制:你了解渠道组合、CPC、隐私法规(GDPR)
查看英文原文

Job Requisition ID #

26WD100980Autodesk Fusion is is redefining how products get designed and made, bringing CAD, CAM, CAE, and PCB together on one cloud platform at a price point that puts professional tools within reach of every engineer and every shop. That self-serve motion is a massive advantage in EMEA, where the market is defined by its long tail: hundreds of thousands of small design studios and machine shops that discover, evaluate, and adopt tools digitally. This role exists to own the EMEA growth engine, finding the channels that work country by country, converting trials into subscribers, and proving with data where the next investment should go.
What you'll do

  • Own the EMEA acquisition and conversion funnel end-to-end: traffic → signup → trial activation → paid subscription → expansion — with revenue targets, not just lead targets
  • Champion and sharpen Fusion's PLG motion in EMEA: optimize the self-serve journey so the product sells itself — frictionless trials, activation moments that show value fast, and upgrade paths that feel natural
  • Partner with the Performance Marketing team to get the right channel in front of the right audience — bringing regional audience insight, conversion data, and funnel priorities that shape where and how paid investment lands in each market
  • Drive localization that converts, not just translates: landing pages, onboarding flows, and campaign creative adapted for priority markets (Germany, UK, France, Italy, Nordics), informed by conversion data per market
  • Partner with PMM, Campaigns, and Demand Gen to run growth experiments across digital, email, and in-product — a constant cadence of tests with clear hypotheses, measured results, and shared learnings that compound across teams
  • Build measurement frameworks with analytics that attribute performance through to signups, activations, and subscription revenue by market — and report clearly on what's working, what isn't, and what you're changing

Who you are

  • 5–8+ years in growth marketing, or growth PMM at a B2B SaaS or PLG company; you've owned a self-serve funnel with revenue accountability
  • Hands-on, not just a briefer: you've built campaigns, written conversion copy, set up experiments, and lived in dashboards yourself
  • Analytically rigorous: comfortable designing experiments, reading incrementality, and defending a budget reallocation with data
  • Fluent in EMEA growth mechanics: you understand how channel mix, CPCs, privacy regulation (GDPR/ePrivacy), and buying behavior vary across European markets, and you've marketed in more than one of them (English required; German preferred)
  • A strong cross-functional operator who can be the connective tissue between product, PMM, lifecycle, and paid teams
  • Curious about our users: you want to understand why a machinist in Bavaria or a design studio in Milan does or doesn't convert, and you'll go find out

The ideal candidate

  • Has built growth workflows with AI beyond the chat window. You've stood up repeatable systems, automated creative variant generation and testing, AI-driven audience or funnel analysis, localized copy pipelines, churn-signal monitoring and can show what you built and what it changed
  • Has scaled a market that wasn't working. You've taken a region or channel that was underperforming, diagnosed why, and turned it into a growth driver, not just optimized something already scaling
  • Knows how to turn product releases into acquisition moments. You've partnered with PMM to convert launch attention into signups and trials, not just traffic spikes

Who this role is not for

  • If you need someone else to pull the data. You'll live in dashboards and build your own analysis; waiting on an analyst for every question will slow you to a halt
  • If you only know one playbook. What worked at your last company won't transplant cleanly across five European markets, you'll be testing your way to the answer
  • If "awareness" is your success metric. Everything here ties to signups, activation, and subscription revenue; if you can't connect your work to those numbers, this will be uncomfortable

How we'll measure success

  • EMEA funnel performance: signups, trial-to-paid conversion, and subscription revenue growth by market
  • Experiment velocity and learning: a steady cadence of tests with results that change how we invest
  • Quality of partnership: PMM, Campaigns, and global Growth would name you as the person who made EMEA legible

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency
Salary is one part of Autodesk’s competitive compensation package. For Germany based roles, we expect a starting base salary between 74,000 EUR and 107,800 EUR. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here:

In-Person Onboarding and Identity Verification
This role may require in-person onboarding and/or in-person ID verification.
Are you an existing contractor or consultant with Autodesk?
Please search for open jobs and apply internally (not on this external site).
Originally posted on Himalayas

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市场运营限定地区(需当地身份)日间重叠仅 1 小时,需熬夜配合

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