电子商务陈列经理

We are looking for a talented, driven, communicative and passionate eCommerce Merchandising Manager to join the team and support building out the digital merchandising department. This individual will be responsible for devising and implementing the merchandising strategy partnering closely with the NA eCommerce Senior Director, Demand Planning, Finance, Marketing, Web development, and eCommerce teams to craft the vision. The ideal candidate must be analytical and understand digital product representation, consumer shopping habits, and onsite tactics that drive sales and conversion. They must also understand the connection between teams and the coordination and alignment required to drive results.

This role will be the subject matter expert on the retail eCommerce shopping experience. They will manage the onsite product life cycle to include calendar and campaign conception, planning, and briefing, product flow onto the site, promotion planning and end of life markdowns as well as closely partnering with the Creative team to concept and orchestrate eCommerce photoshoots where necessary.

What you will be doing:

• Manage and review merchandise presentation on-site to ensure categorization, imagery, badging, product knowledge and pricing are accurate and meet brand guidelines.

• Consistent, daily maintenance of the online US & CA storefronts, executing the defined merchandising strategies.

• Maintain and enrich product data and make recommendations to improve Navigation, PLP filtering, and the PDP experience.

• Partner with the Digital Analyst to drive A/B testing on PLPs and PDPs, to inform UX discussions and site enhancements.

• Partner with Customer Service on understanding product reviews and providing product feedback to the Merch and Product teams.

• Partner with demand planning and product merchandising teams on seasonal assortment strategies.

• Manage and review the digital campaign calendar to ensure the merchandising story is consistent on-site – including copy, imagery, and pricing to ensure accuracy and adherence to brand guidelines.

• Collaborate with the photo studio, marketing, and buying teams on campaign initiatives, product features, and content planning.

• Plan and support the Creative team where relevant on any necessary eCommerce photo shoots to ensure the right digital assets are captured.

• Create, manage, and execute compelling product and seasonal stories.

• Maintain assortment plans to track all product-related activities.

• Manage new product flow process, tracking and organizing all product assets to guarantee products go live on time. Constantly seek ways to optimize and improve processes.

• Participate in the OTB process on a weekly/monthly/annual basis, to ensure we are tracking to all corresponding KPIs.

• Track inventory, communicating delays and shortages to mitigate the business impact.

• Prepare and analyze reports on product performance and make recommendations on reorders.

• Prepare daily, weekly, monthly, and annual merchandising reports and business decks.

• Send business recaps daily, weekly, monthly, etc., that include product selling KPIs as well as Site-specific KPIs.

• Partner with the DMM and Retention Manager to offer products and collections to focus campaigns on.

• Liaise with the photo studio to ensure approval, processing, and publishing of all product images.

• Collaborate with Sales Ops to roll out seasonal markdowns and off MAP price reductions.

• Visit competitor sites and attend product manager meetings to stay current with initiatives, trends, and opportunities.

Experience you will need:

• 2-3 years digital experience in merchandising and buying; apparel experience required

• 5+ years experience in a Merchandising, Buying, Planning, and Allocation position.

• Data-driven and analytical.

• Proficient in Microsoft Excel & PowerPoint.

• Experience with Google Analytics is required.

• Experience with a PM tool such as JIRA/Confluence or Asana on campaign planning.

• Experience with Salesforce Commerce Cloud (Demandware), Hybris, or Shopify is a plus.

• A quick study on systems. Experience working across tools, ERP, site platform, Excel, GA, etc.

• A strong understanding of the consumer / retail environment and competitive marketplace.

• Should be a curious, motivated self-starter, process-oriented with high attention to detail.

• Ability to work in a fast-paced environment and flexibility to accommodate demanding projects schedules.

• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.

• Ability to communicate effectively, both orally and in writing.

• Wholesale experience and channel management are a plus.

• International experience is a plus.

• Bachelor’s degree in Business, eCommerce, Accounting, or a related field of study.

Originally posted on Himalayas