市场营销CRM经理
Marketing CRM Manager
#### 公司简介
[The Adaptavist Group](https://www.theadaptavistgroup.com/) 是一家全球性公司家族，有着共同的目标。我们结合团队合作、技术和流程的最佳实践，帮助各类企业今天和明天变得更好。
我们是交付企业软件、定制解决方案和高质量服务的专家，覆盖一些世界上最受信任的技术生态系统，包括 Atlassian、AWS、Slack、GitLab、monday.com 和 Aha!
我们推动变革。从任何地方。
**我们为您提供**
我们提供非常慷慨的假期（PTO）福利，信任您根据个人生活安排休假时间，同时提供灵活的工作时间，使您能够在最适合您的时间和团队的时间工作。我们为所有员工提供 MacBooks，并为完全远程工作的员工提供额外支持，以设置他们的家庭办公环境。
我们出色的带薪休假政策包括：生育父母可享受 26 周全薪假，非生育父母可享受 13 周全薪假，以及针对领养、试管婴儿、代孕、选择性冷冻卵子以及女性健康需求（如更年期、月经、子宫内膜异位症和多囊卵巢综合症）的延长假期。
我们信任、灵活且以远程为主的办公方式意味着工作可以围绕您的生活，而不是您的生活围绕工作。
[阅读我们完整的福利列表](https://www.theadaptavistgroup.com/careers)
#### 职位描述
作为 CRM 经理，您将负责在 HubSpot 中构建和维护细分和工作流，确保数据质量和合规性，并支持更高级别的 CRM 团队成员设计日益复杂的定向逻辑。您将是电子邮件营销的关键质量控制点，与品牌团队合作，在活动触达客户之前确保其准确性。
熟悉 The Adaptavist Group 的 HubSpot 实例后，您将成为营销团队日常问题的主要联系人，以及整个业务部门的临时问题的主要联系人。
#### 资格要求
**主要职责和责任**
**职责包括但不限于：**
**细分和列表管理：**
- 在 HubSpot 中构建和维护联系人细分和列表
- 对目标标准应用基本的排除逻辑
- 支持高级 CRM 团队成员和更广泛的营销团队设计更复杂的多条件细分
**活动交付和质量保证：**
- 支持营销团队在 HubSpot 中构建和管理工作流
查看英文原文
#### Company Description
[The Adaptavist Group](https://www.theadaptavistgroup.com/) is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!
We make change happen. From anywhere.
**What we offer you**
We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.
Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.
Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.
[Read our full list of benefits](https://www.theadaptavistgroup.com/careers)
#### Job Description
As the CRM Manager, you will be responsible for building and maintaining segmentation and workflows in HubSpot, safeguarding data hygiene and compliance, and supporting more senior CRM team members in designing increasingly complex targeting logic. You will be a key point of quality control for email marketing, working with the brand team to ensure campaigns are accurate before they reach customers.
Once familiar with The Adaptavist Group’s HubSpot instance, you will be the main point of contact for day-to-day queries from across the marketing team, as well as ad-hoc queries from the wider business.
#### Qualifications
**Key responsibilities and accountabilities**
**Duties include, but are not limited to:**
- Segmentation and List Management:
- Build and maintain contact segments and lists in HubSpot
- Apply basic exclusion logic to targeting criteria
- Support senior CRM team members and the wider Marketing team in designing more complex, multi-condition segmentation
**Campaign Delivery and Quality Assurance:**
- Support the marketing team in building and managing HubSpot workflows for standard nurture and lifecycle email sequences
- QA email campaigns, checking accuracy, personalisation, and compliance before send
- Support A/B test planning of our email marketing efforts
**Data Hygiene and Compliance:**
- Flag bounced, unsubscribed, or invalid contacts and apply suppression lists
- Ensure all sends comply with legal requirements (GDPR, PECR, and CAN-SPAM etc)
- Maintain accurate documentation of workflows, segments, and other supporting materials
**Reporting and Continuous Improvement:**
- Monitor campaign performance (open rates, click rates, unsubscribes, deliverability) and work with the analytics team to present this in useful ways for the business
- Report findings and flag trends to senior CRM team members
- Assist with troubleshooting platform issues and escalate complex architecture problems where needed
**Person Specification**
**Essential**
- Strong hands-on CRM or marketing automation experience, beyond campaign delivery.
- In-depth HubSpot knowledge, including workflows, segmentation, forms and properties.
- Experience improving CRM data quality, contact management and consent processes.
- Good understanding of email compliance, including GDPR and PECR.
- Ability to turn CRM reporting into clear recommendations.
- Experience creating guidance and training to help colleagues use the CRM effectively.
- Strong organisation, communication and attention to detail, with confidence working independently and supporting the CRM Lead.
**Desirable**
- Experience in a fast-paced tech or SaaS environment.
- Familiarity with data enrichment, custom properties and integrations.
- Knowledge of email deliverability and CRM health monitoring.
- Experience supporting lifecycle and nurture programmes.
#### Additional Information
Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At ScriptRunner, part of TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet.
Drop us your application, we’d love to hear from you!
**What to expect**
We have published some support on Interviewing with us to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.
[You can read them here](https://www.theadaptavistgroup.com/careers/interview-experience)
**Equal opportunities for everyone**
At [The Adaptavist Group](https://www.theadaptavistgroup.com/), we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status.
**Recruitment fraud notice**
We are aware of recruitment scams where individuals or organisations may falsely claim to represent us. We take this seriously and are committed to protecting candidates throughout our hiring process.
We will never ask for any form of payment, fees, or financial commitment at any stage of recruitment, including applications, interviews, onboarding, or equipment provision.
Most of our recruitment communications are sent from our system, SmartRecruiters, and may come from addresses such as @smartrecruiters.com. All our emails are signed off by The Talent Team @ The Adaptavist Group.
If you are ever unsure about the authenticity of a message or job offer, please verify it via our official careers channels before responding.