HCP Personal Marketing Lead - Movement Disorders
位置:这个职位可以从远程执行,但需要灵活性和愿意根据需要旅行。职位总结作为 HCP 个人营销领导者,你将拥有支持 Praxis 运动障碍计划的 HCP 个人推广和扬声器编程倡议的战略,开发,执行和优化。这一角色将转换品牌策略,客户见解和临床证据为有说服力的,符合条件的促销工具和体验,以支持大型市场环境中有意义的 HCP 参与。通过与市场营销,销售,销售培训,医疗事务,商业运营,法律,监管,合规和外部合作伙伴密切合作,该个人将领导现场宣传举措和 HCP 扬声器计划,确保与品牌目标保持一致并有效执行。这是一个经验丰富的 HCP 营销人员的实践角色,他了解更大的商业市场需求,可以推动跨功能配合,不断提高宣传效率。主要责任。· 领导 HCP 个人推广战略,将品牌目标,客户见解,细分和定位转化为现场参与和促销举措的明确优先事项。·拥有开发和优化现场宣传材料,包括核心销售资源,临床数据介绍,反对处理工具和其他支持有效,差异化的 HCP 对话的材料。· 领导 HCP 扬声器编程,包括演讲者办公室规划,音箱识别和安装,培训,程序执行以及持续的演讲者的准备,确保与品牌目标和合规要求保持一致。· 密切合作与销售和销售培训,支持发射准备,现场执行以及一致的品牌信息传递,并结合现场反和不断发展的客户需求来精细化促销优先事项。· 将复杂的临床和科学信息转换为清晰,关键的信息传输,与医疗事务,法律,监管和遵守协作以确保宣传材料和计划是准确的和符合的。· 在个人推广和演讲者编程中领导代理机构和供应商伙伴,建立明确的期望,管理预算和时间表,并确保高质量的执行。·利用客户见解,现场反和演讲者计划评估促销效率
查看英文原文
Location: This position may be performed remotely but requires flexibility and a willingness to travel as needed.
Position Summary
As HCP Personal Marketing Lead you will own the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives supporting Praxis' movement disorders program. This role will translate brand strategy, customer insights, and clinical evidence into compelling, compliant promotional tools and experiences that support meaningful HCP engagement in a large-market environment.
Working closely with Marketing, Sales, Sales Training, Medical Affairs, Commercial Operations, Legal, Regulatory, Compliance, and external partners, this individual will lead field promotional initiatives and HCP speaker programs, ensuring alignment with brand objectives and effective execution. This is a hands-on role for an experienced HCP marketer who understands the demands of larger commercial markets, can drive cross-functional alignment, and continuously improve promotional effectiveness.
Primary Responsibilities
- Lead HCP personal promotion strategy, translating brand objectives, customer insights, segmentation, and positioning into clear priorities for field engagement and promotional initiatives.
- Own the development and optimization of field promotional materials, including core sales resources, clinical data presentations, objection-handling tools, and other materials that support effective, differentiated HCP conversations.
- Lead HCP speaker programming, including speaker bureau planning, speaker identification and onboarding, training, program execution, and ongoing speaker readiness, ensuring alignment with brand objectives and compliance requirements.
- Partner closely with Sales and Sales Training to support launch readiness, field execution, and consistent brand messaging, incorporating field feedback and evolving customer needs to refine promotional priorities.
- Translate complex clinical and scientific information into clear, customer-relevant messaging, collaborating with Medical Affairs, Legal, Regulatory, and Compliance to ensure promotional materials and programs are accurate and compliant.
- Lead agency and vendor partners across personal promotion and speaker programming, establishing clear expectations, managing budgets and timelines, and ensuring high-quality execution.
- Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data to identify opportunities for improvement and optimize future initiatives.
Qualifications and Key Success Factors
- Bachelor's degree required; advanced degree in business, life sciences, marketing, or a related field preferred.
- Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming. Pre-launch or launch experience preferred.
- Demonstrated large-market pharmaceutical marketing experience required, including experience supporting broad HCP audiences and field-based promotional execution at scale. Experience in CNS, neurology, or movement disorders preferred.
- Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and relevant regulatory and compliance requirements.
- Demonstrated ability to influence cross-functional partners, manage agencies and vendors, and deliver high-quality work against competing priorities and timelines.
- Strategic, analytical, and hands-on approach, with strong judgment, ownership, and the ability to navigate ambiguity and drive results in a fast-paced environment.
- The physical and mental requirements of our roles include but are not limited to regular use of a computer, devices or other office equipment, clear communication, and occasional movement. You'll need comfort with screen work, basic hand coordination, and focus. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.
Annualized Base Salary
$190,000—$214,000 USD
Compensation & Benefits
At Praxis, we believe that taking care of our people (and their people) is important, so we provide a world class benefits package to help you thrive. This includes 99% of the premium paid for medical, dental and vision plans. We also provide company-paid life insurance, AD&D, disability benefits, and voluntary plans to personalize your coverage. Thinking about the future? We match dollar-for-dollar up to 6% on eligible 401(k) contributions and sweeten the deal with long-term stock incentives and ESPP. We provide a discretionary quarterly bonus, an extremely flexible wellness benefit, generous PTO, paid holidays and company-wide shutdowns. Not to mention, you'll also be joining a phenomenal crew of colleagues who are smart, engaged and inspiring. We aim high, collaborate hard, and produce results. Let’s achieve the impossible together!
Company Overview
Praxis Precision Medicines is a clinical-stage biopharmaceutical company translating genetic insights into the development of therapies for central nervous system disorders characterized by neuronal imbalance. At Praxis we share a common vision of reshaping the human condition into a more freeing and fulfilled existence by developing high impact medicines for patients and families affected by and living with complex brain disorders. Our core Values of Trust, Ownership, Curiosity and Results are foundational to every aspect of our business and are exemplified by each and every one of our team members.
Diversity, Equity & Inclusion
Guided by our core values, at Praxis Precision Medicines, Inc. we continue to DARE FOR MORE® to advance, promote, and champion diversity, equity, and inclusion by encouraging individuals to bring their authentic selves and perspectives to work each day. We are an equal opportunity employer and committed to providing opportunities to all qualified applicants without regard to race, religious creed, color, gender identity or expression, age, national origin, sexual orientation, disability, genetics, military service and veteran status, or any other characteristic protected by federal, state, or local laws.
Attention: Job Scam Alert
Praxis has recently become aware of fraudulent job recruitment postings from individuals claiming to represent Praxis. These postings seek financial information in connection with fraudulent opportunities for employment. If you suspect any fraudulent activity or misrepresentation in connection with a Praxis job opportunity, please report it to careers@praxismedicines.com.
Praxis does not accept unsolicited submissions from recruitment agencies for open positions. We ask all recruitment agencies to refrain from contacting any Praxis employee regarding any position. All unsolicited resumes submitted by recruitment agencies to any Praxis employee in any form or method will be deemed to be the property of Praxis, and Praxis explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruitment agency.