高级数字营销经理
Senior Manager, Digital Marketing
关于Fuku
最初由David Chang在纽约市Momofuku Noodle Bar的厨师们作为隐藏菜单项打造，我们最初的三明治太美味了，无法被藏在柜台后面。然后它变得太大，超出了餐厅的容量，于是2015年我们在东村开了自己的门店，从那以后就一直保持Fukusanity
关于职位
数字营销经理将负责Fuku的增长营销引擎，对数字和效果营销有深入的责任，同时负责本地餐厅营销、活动、代理机构和外部合作伙伴管理以及营销表现的更广泛职责。
这个职位是一个具有强大数字和效果背景的营销通才。你将负责Fuku在数字和配送渠道的表现，包括电子邮件、SEO、第三方配送平台、网站、本地搜索和忠诚度计划，同时帮助制定和执行推动各餐厅客流量和收入的营销策略。
你将与首席品牌官、市场总监、运营部门、总经理和外部合作伙伴紧密合作，将营销策略与我们餐厅和社区中的实际情况联系起来。随着Fuku的扩展，你还将帮助建立我们可以带入新市场和未来特许经营店的营销系统、操作手册和能力。
该职位的重要部分是评估哪些营销能力应内部化还是与外部合作伙伴一起，并将更多的自主权和责任感带回公司内部。
工作地点：
该职位为远程办公，位于美国任何地点；南佛罗里达的申请人将被优先考虑。根据需要可能需要前往各地出差。
你会做什么
增长、数字与效果营销
- 负责Fuku在电子邮件、SEO、地理定位、网站、本地搜索、第三方配送平台、忠诚度和其他客户获取与参与渠道上的数字增长策略。
- 在DoorDash、Uber Eats和其他配送平台上推动效果，包括促销、商品展示和广告机会。
- 管理Fuku的网站、Google商业资料、本地搜索存在感和持续的数字优化。
- 协助制定Fuku的忠诚度和客户参与策略，包括电子邮件和短信。
- 与我们的媒体代理机构合作，制定付费社交媒体和数字媒体策略，确保投资符合更广泛的增长目标。
本地餐厅营销与增长
- 制定推动知名度、客流量和销售的营销策略
查看英文原文
About Fuku
First crafted as an off-menu item by chefs at David Chang’s NYC Momofuku Noodle Bar, our original sando was too good to be kept behind the counter. And then it was too big for the restaurant. So it got its own East Village joint in 2015. And it’s been Fukusanity ever since
About the role
The Digital Marketing Manager will own Fuku’s growth marketing engine with deep responsibility for digital and performance marketing alongside broader ownership of local restaurant marketing, campaigns, agency and external partner management, and marketing performance.
This role is a marketing generalist with a strong digital and performance background. You’ll own how Fuku performs across digital and delivery channels, including email, SEO, third-party delivery platforms, website, local search, and loyalty, while also helping develop and execute the marketing strategies that drive traffic and revenue across our restaurants.
You’ll partner closely with the Chief Brand Officer, Director of Marketing, Operations, General Managers, and external partners to connect marketing strategy to what is happening in our restaurants and communities. As Fuku scales, you’ll also help build the marketing systems, playbooks, and capabilities we can carry into new markets and future franchise locations.
A meaningful part of this role will be evaluating what marketing capabilities should live internally versus with external partners and bringing greater ownership and accountability in-house.
Work Location:
This position is a remote role and based in any U.S. location; South Florida applicants will be strongly considered. Travel to locations as needed will be expected.
What you'll do
Growth, Digital & Performance Marketing
- Own Fuku's digital growth strategy across email, SEO, GEO, website, local search, third-party delivery platforms, loyalty, and other guest acquisition and engagement channels.
- Drive performance across DoorDash, Uber Eats, and other delivery platforms, including promotions, merchandising, and advertising opportunities.
- Manage Fuku's website, Google Business Profiles, local search presence, and ongoing digital optimization.
- Help develop Fuku's loyalty and guest engagement strategy, including email and SMS.
- Partner with our media agency on paid social and digital media strategy, ensuring investment aligns with broader growth priorities.
.Local Restaurant Marketing & Growth
- Develop marketing strategies that drive awareness, traffic, frequency, and revenue across Fuku restaurants.
- Partner closely with Operations and General Managers to identify restaurant-level opportunities and translate them into actionable marketing plans.
Integrated Marketing & Partnerships
- Partner with the Chief Brand Officer to translate brand and business priorities into integrated campaigns and marketing plans.
- Own the marketing calendar and coordinate execution across digital, social, restaurants, agencies, and external partners.
- Manage key agency and vendor relationships, setting clear briefs, expectations, timelines, and measures of success.
- Partner with the Social & Brand Coordinator to ensure social, digital, local, and brand marketing work together cohesively.
Performance & Insights
- Establish and monitor KPIs across Fuku's key marketing channels and initiatives.
- Connect marketing activity to traffic, transactions, guest acquisition, engagement, and revenue wherever possible.
- Translate performance data into clear insights and recommendations for leadership and Operations.
- Use performance insights to continuously test, learn, and improve where Fuku invests its marketing resources.
Knowledge, Skills, and Abilities
- 5+ years of progressive marketing experience with strong digital growth or performance marketing expertise
- A marketing generalist who is comfortable moving between strategy, execution, analytics, and cross-functional partnership
- Demonstrated ability to connect marketing activity to measurable business outcomes
- Experience with restaurant, food, hospitality, or multi-unit consumer brands strongly preferred
- Experience with local marketing, seo, email/sms, loyalty, website optimization, or third-party delivery platforms
- Experience managing agencies, vendors, and external partners
- Strong analytical skills and the ability to translate data into action
- Highly organized, hands-on and comfortable building in a growing environment
Originally posted on Himalayas