Product Marketing Manager
工作简介：Rise92是创意混沌建立的平台，旨在加速巴基斯坦的技术生态系统。我们通过见解，合作和可视性将科技企业家，初创公司，投资者和创新者与全球机会联系起来。在 Rise92中，我们庆祝巴基斯坦创新并为当地人才和国际市场之间建设桥梁。位置概述- 我们正在寻找一个产品营销经理来领导 Rise92的上市战略，定位和信息传递。这个角色结合了战略思维和实践执行以推动采用，参与和增长。你将成为市场产品的声音，负责定义价值提案，了解受众细分点和与产品，增长和品牌团队密切合作。主要责任：· 为新功能，推出和社区倡议开发并拥有进入市场战略。·根据观众见解和市场研究来确定和完善产品定位，消息传递和差异化。· 与产品和增长团队合作识别客户痛苦点，使用情况和市场机会。· 制定引人注目的页，电子邮件竞赛，案例研究，广告平台和促销内容等有力的营销资产。· 领导竞争力和市场分析，以确保 Rise92的产品提供战略性定位。· 与内容，公关和设计团队合作，为创建思想领导和产品叙述工作。· 在数字，社区和伙伴道中推动用户收购和参与活动。·支持与产品里程碑和生态系统推出相关的活动营销，合作关系和公关努力。·分析产品采用指标和运动表现来优化信息传递和定位。要求 · 市场营销，商业务，通信或相关领域学士学位 （MBA 优先）. · 在产品营销，增长营销或平台营销领域经验4年以上，理想情况下是 SaaS,社区平台或技术生态系统。· 强有力的了解创业生态系统，科技产品和数字 GTM 战略。·通过定位，GTM 或集成活动推动可衡量的增长的证明记录。· 优秀的沟通和讲故事技能，能够将技术产品转化为简单而引人入胜的信息。· 使用 HubSpot,Notion,Google Analytics 和产品分析等工具的经验。
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Job Summary:
Rise92 is a platform by Creative Chaos built to accelerate Pakistan’s technology ecosystem. We connect tech entrepreneurs, startups, investors, and innovators to global opportunities through insights, partnerships, and visibility. At Rise92, we celebrate Pakistani innovation and build bridges between local talent and international markets.
Position Overview- We are seeking a Product Marketing Manager to lead the go-to-market (GTM) strategy, positioning, and messaging for Rise92. This role combines strategic thinking with hands-on execution to drive adoption, engagement, and growth across our platform. You will be the voice of the product in the market — responsible for defining the value proposition, understanding audience segments, and collaborating closely with product, growth, and brand teams.
Key Responsibilities:
- Develop and own the go-to-market strategy for new features, launches, and community initiatives.
- Define and refine product positioning, messaging, and differentiation based on audience insights and market research
- Collaborate with product and growth teams to identify customer pain points, use cases, and market opportunities.
- Develop compelling marketing assets, including landing pages, email campaigns, case studies, pitch decks, and promotional content.
- Lead competitive and market analysis to ensure Rise92’s offerings are strategically positioned.
- Partner with content, PR, and design teams to craft thought leadership and product narratives.
- Drive user acquisition and engagement campaigns across digital, community, and partner channels.
- Support event marketing, partnerships, and PR efforts tied to product milestones and ecosystem launches.
- Analyze product adoption metrics and campaign performance to optimize messaging and positioning.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
- 4+ years of experience in product marketing, growth marketing, or platform marketing, ideally in SaaS, community platforms, or tech ecosystems.
- Strong understanding of startup ecosystems, tech products, and digital GTM strategies.
- Proven track record in driving measurable growth through positioning, GTM, or integrated campaigns.
- Excellent communication and storytelling skills with an ability to translate technical products into simple, compelling messages.
- Experience with tools such as HubSpot, Notion, Google Analytics, and product analytics platforms.
- Collaborative mindset with the ability to work cross-functionally across product, marketing, and brand teams.
Originally posted on Himalayas