内容策略师(自由职业)
Content Strategist (Freelance)
想为全球顶尖品牌提供内容策略建议吗?Contently 需要经验丰富的内容策略师,带领我们合作的品牌走在创新内容的前沿。
Contently 的内容策略方法与你可能习惯的有所不同。我们不认为咨询本身有价值。我们的策略工作始终聚焦于可执行的计划,最终实现内容发布。
作为 Contently 内容策略师,你的主要职责是向客户介绍并帮助他们探索品牌内容的可能性——与他们紧密合作,制定目标和策略。你将通过领导发现会议,帮助客户明确目标,识别或创建可发展为内容的资产,设计并实施品牌和代理机构可以利用的框架,以在 Contently 上最大化内容价值,并最终负责项目管理,确保策略兑现承诺。
你将教授营销人员什么是 Contently 上优秀的内容,以及如何从有机发现到付费推广构建全面的策略。你将与 Contently 的顶级客户分享最佳实践,并激发更好的做法。
该职位为自由职业,远程工作,通常每周工作 5 小时至 20 小时。薪资具有竞争力。
你将负责:
- 作为 Contently Studio 的一部分,主导并定制半天和全天的内容策略会议
- 创意、构建并协助实现能够传达并达成客户目标的内容策略
- 教育客户了解品牌内容的重要性和机会
- 参加并/或主持与客户的会议
你应具备:
- 在客户侧推动或参与内容策略的经验,或作为客户经理、传播策划、数字策略师或社区经理的经验
- 在出版技术方面的经验,包括 CMS 平台和分析工具
- 与 Contently 的愿景和核心价值观一致
- 在出版或代理机构环境中 5-7 年的工作经验
- 有与客户团队面对面工作的能力
- 对原生广告和品牌内容领域有深入了解
- 能够清晰地写作,避免使用术语
- 热爱各类媒体
- 熟练使用 PowerPoint 和 Keynote
地点:
主要在您自己的位置远程办公。需要前往 Contently 办公室及客户现场。
最初发布于 Himalayas
查看英文原文
Want to advise the world's best brands on their content strategy? Contently needs experienced content strategists to lead the brands we work with into the forefront of inventive content.
Contently’s approach to content strategy is different from what you might be used to. We don’t believe in consulting for consulting’s sake. Our strategy work is always focused on actionable plans that lead to publication.
As a Contently Content Strategist your primary responsibility is to educate clients about and help them explore the possibilities of branded content — working hand in hand with them to develop objectives and strategy. You will do this by leading discovery sessions to clients uncover their objectives, identify or create assets that can be developed into content, design and implement frameworks that brands and agencies can utilize to maximize content on Contently, and ultimately to project manage campaigns to ensure the strategy delivers on its promise.
You’ll teach marketers what constitutes great content on Contently, and also how to build holistic strategy from organic discovery to paid promotion. You’ll share best practices and inspire better ones with Contently's top clients.
The position is freelance, performed remotely, typically range from 5 hours to 20 hours per week. Pay is competitive.
What You'll Do:
- Lead and customize ½ and full-day strategy sessions as part of the Contently Studio.
- Ideate, build and help achieve content strategies that communicate and achieve client objectives
- Educate clients about the importance and opportunities of branded content
- Attend and/or lead meetings with clients
Who Your Are:
- Experience in driving or contributing to content strategies on the client side or as an account planner, comms planner, digital strategist or community manager
- Experience in publishing technology from CMS platforms to analytics
- Alignment to Contently’s vision and core value.
- 5-7 years of experience in a publishing or agency environment
- Demonstrated ability to work face-to-face with client teams
- Extensive knowledge of the native advertising and branded content spaces
- Ability to write clearly and without jargon
- Avid consumer of media, of all types
- Strong PowerPoint and Keynote skills.
Location:
Primarily remote at your own location. Travel to Contently office and client sites.
Originally posted on Himalayas