付费社交媒体设计师（静态+动态，快消品） 远程
Paid Social Designer (Statics + Motion, CPG) REMOTE
我们是谁 & 我们做什么
Truvani 是一个健康与保健品牌，有一个明确的使命：用干净、简单的成分打造人们日常生活中使用的商品。
许多公司声称如此。我们是认真的。
作为高品质膳食补充剂、蛋白粉和零食棒的领先供应商，我们致力于透明度、纯净和可持续性。我们的使命是提供你可以信赖的产品，使用你可以读出的成分，并激励所有人过上更健康的生活。
如果你是一位有才华、有抱负的人，想要打造最好的健康与保健产品，请申请加入我们的团队！
职位简介
我们正在招聘一位熟悉付费社交广告的设计师。你将负责创建在 Meta（Facebook 和 Instagram）上运行的静态和动态广告，并帮助我们找出真正能让人停止滚动并购买的因素。
这是一个高产出、测试和学习的角色。你将发布大量创意，观察其表现，并利用数据改进下一轮创作。
我们理想的候选人具备以下条件
- 3 年以上设计付费社交广告的经验，最好是消费品或直接面向消费者的品牌
- 有实际运行过的 Meta 广告作品集，而不是仅为展示而做的作品
- 精通 Photoshop 和 Illustrator，或 Figma
- 熟悉动画制作：After Effects、Premiere、CapCut 或类似工具
- 高效。你可以在不迷失方向的情况下快速产出大量高质量版本
- 了解性能营销的基础知识，并明白为什么第一帧能吸引用户停留很重要
- 能接受反馈，不执着于自己的作品。数据决定一切
- 自主性强。你能管理自己的任务队列并按时完成
- 有膳食补充剂、食品、饮料或美容行业的经验
- 熟悉生产流程中的人工智能图像和视频工具
- 有其他付费渠道（TikTok、YouTube、Google）的设计经验
- 具备基础的文案写作能力，用于标题和吸引点击的内容
你的职责包括
- 为 Meta 的各种格式（信息流、故事、Reels）设计静态广告
- 制作短时动态广告和静态广告的动画版本（产品动画、动态文字、简单 UGC 风格编辑）
- 将创意简报转化为多个概念和变体用于测试
- 对表现良好的广告进行迭代：新的钩子、标题、布局、优惠和视觉效果
- 与增长团队合作审查表现数据（点击率、转化率、广告投资回报率），并决定下一步测试内容
- 关注消费品和膳食补充剂广告领域的竞争对手和趋势，并提出新想法
- 在保持品牌一致性的同时推进工作
查看英文原文
WHO WE ARE & WHAT WE DO
Truvani is a health and wellness brand that has one clear mission: create products people use in their daily lives with CLEAN, simple ingredients.
Many companies claim it. We actually mean it.
As a leading provider of high-quality supplements, protein powders, and snack bars, we are committed to transparency, purity, and sustainability. Our mission is to provide products you can trust, with ingredients you can pronounce, and to inspire healthier living for all.
If you’re a talented, ambitious person who wants to create the best health and wellness products, apply to join our team!
ABOUT THE POSITION
We're hiring a designer who lives in paid social. You'll create the static and animated ads that run across Meta (Facebook and Instagram), and you'll help us figure out what actually makes people stop scrolling and buy.
This is a high-volume, test-and-learn role. You'll ship a lot of creative, see how it performs, and use the data to make the next round better.
OUR IDEAL CANDIDATE HAS/IS
- 3+ years designing paid social ads, ideally for CPG or DTC brands
- A portfolio of Meta ads that actually ran, not just spec work
- Strong in Photoshop and Illustrator, and/or Figma
- Comfortable with motion: After Effects, Premiere, CapCut, or similar
- Fast. You can produce lots of quality variations without losing the plot
- You understand the basics of performance marketing and know why a thumb-stopping first frame matters
- You take feedback well and aren't precious about your work. The data decides.
- Self-directed. You manage your own queue and hit deadlines
- Experience in supplements, food, beverage, or beauty
- Familiarity with AI image and video tools in a production workflow
- Experience designing for other paid channels (TikTok, YouTube, Google)
- Basic copywriting chops for headlines and hooks
YOUR RESPONSIBILITIES INCLUDE
- Design static ads for Meta across formats (feed, stories, reels placements)
- Create short motion ads and animated versions of statics (product animations, kinetic type, simple UGC-style edits)
- Turn creative briefs into multiple concepts and variations for testing
- Build out iterations on winning ads: new hooks, headlines, layouts, offers, and visuals
- Work with the growth team to review performance (CTR, CVR, ROAS) and decide what to test next
- Keep an eye on competitors and trends in CPG and supplement advertising, and bring new ideas to the table
- Maintain brand consistency while pushing for creative that performs
THE NITTY GRITTY
- Full time market-based compensation based on experience
- Fully remote with flexibility and autonomy
- Collaborative and innovative team culture
- Health (medical, dental, vision) benefits and 401k benefits offered after 60 days
- Paid time off and paid holidays
- Paid parental leave
- Remote Work and Education Stipend
- Truvani Monthly Store Credit
- Position is available immediately and will remain open until filled
- This is a permanent position with an opportunity to grow within the company (so we would like to hire someone that is awesome and is excited about being a part of our team).
Originally posted on Himalayas