Edumio 用户获取经理
User Acquisition Manager for Edumio
Edumio 是一个 AI 技能学习平台，通过互动、游戏化和实践体验，而不是被动的视频课程，帮助有抱负的专业人士构建真正运行的 AI 代理。我们目前采用 Web2Web 订阅模式，移动端应用（Web2App）在路线图中，同时我们在 Meta、Google、TikTok、Snap 和 UGC 上进行付费获取的扩展。我们的增长是基于假设的：每一美元的投入都是一次测试，根据盈利和留存收入来判断，而不是点击量。
职位描述
你的唯一任务：让单位经济模型有效。找到盈利的获取方式，然后规模化，一年内将付费支出从几乎 0 增加到每天约 5 万美元，同时保持按回收期计算的盈利。
这既是绩效营销，也是增长黑客。你将负责所有付费增长的全流程，涵盖每个平台：制定策略、自己建立和购买广告活动、向创意团队简报、分析数据直至用户群 LTV 和回收期。这是一个球员兼教练的职位，现在需要亲自动手，随着支出增加，建立并领导 UA 团队。
如果你曾成功地以盈利方式扩大订阅产品，并且以 ROAS、回收期窗口和试用转付费为思考基础，而不是虚荣指标，这是难得的机会，可以掌控整个产品的付费引擎。
你将负责
- 正向的单位经济模型 —— 找到盈利的获取方式并规模化：一年内将付费支出从约 0 增加到每天约 5 万美元，同时达到 ROAS、CAC 和回收期目标。负责混合和渠道级别的经济模型，保留率和退款率作为保障。
- 所有付费渠道，全流程 —— Meta（包括合作广告）、Google（搜索/YouTube）、TikTok 和 Snap，以及 UGC。自己启动、构建、扩展和优化广告活动。
- 转化漏斗 —— 与产品团队合作，优化从落地页到付费墙、结账和留存的完整路径，并修复付费流量暴露的漏洞。
- 创意策略与速度 —— 与我们的创意团队高频率地简报、测试和迭代广告创意；通过点击率、留存率和转化率找出成功案例，并为下一轮测试提供支持。
- 可信赖的衡量体系 —— 在 Amplitude、PostHog 和 GA4 中负责归因和报告，使用服务器端跟踪（Meta CAPI）确保信号质量。了解哪些是增量效果，哪些是最后点击的噪音。
- 有纪律的测试节奏 —— 运行结构化的假设清单：优先级排序、执行、分析结果，并不断积累经验。
- 预算与预测 —— 负责付费预算、支出节奏和与增长目标挂钩的支出预测
查看英文原文
Edumio is an AI-skills learning platform that teaches ambitious professionals to build real, working AI agents through an interactive, gamified, hands-on experience instead of passive video courses. We run a web2web subscription model today, with a mobile app (web2app) on the roadmap, and we're scaling paid acquisition across Meta, Google, TikTok, Snap, and UGC. Our growth is hypothesis-driven: every dollar of spend is a test, judged on profitable, retained revenue, not clicks.
The role
Your one job: make the unit economics work. Find profitable ways to acquire paying subscribers, then scale them, growing paid spend from virtually $0 to ~$50k/day within a year while staying profitable on a payback basis.
This is equal parts performance marketing and growth hacking. You'll own all paid growth end to end, across every platform: setting strategy, building and buying campaigns yourself, briefing creative, and reading the numbers down to cohort LTV and payback. It's a player-coach seat, hands-on today, building and leading the UA team as spend scales.
If you've scaled subscription products profitably and you think in ROAS, payback windows, and trial-to-paid, not vanity metrics, this is a rare chance to own a product's entire paid engine.
What you'll own
- Positive unit economics — find profitable acquisition and scale it: grow paid spend from ~$0 toward ~$50k/day within a year while hitting ROAS, CAC, and payback targets. Own blended and channel-level economics, with retention and refund rates as guardrails.
- All paid channels, end to end — Meta (including partnership ads), Google (Search / YouTube), TikTok, and Snap, plus UGC. Launch, structure, scale, and cut campaigns yourself.
- The conversion funnel — partner with product to optimize the full path from landing page to paywall, checkout, and retention, and fix the leaks that paid traffic exposes.
- Creative strategy & velocity — brief, test, and iterate ad creative with our creative team at high volume; mine winners by hook rate, retention, and conversion, and feed the next round of tests.
- Measurement you trust — own attribution and reporting in Amplitude, PostHog, and GA4, with server-side tracking (Meta CAPI) for signal quality. Know what's incremental vs. last-click noise.
- A disciplined test cadence — run a structured hypothesis backlog: prioritize, ship, read out, and compound the learnings.
- Budget & forecasting — own paid budget, pacing, and spend forecasts tied to growth targets.
- Building the team (eventually) — as spend scales, hire and lead UA buyers and manage agency/partner relationships.
What you bring
- 5+ years in performance marketing / media buying, with a strong record in subscription, web2web, or D2C, and proof you've scaled paid spend profitably to high daily budgets (tens of thousands/day) on ROAS and payback, not just spent it.
- Deep hands-on mastery of Meta and Google, plus real operating experience with TikTok and/or Snap. You're comfortable being the one in the ad accounts every day.
- Web subscription fluency — paywalls, trials, plan mix, trial-to-paid, cohort LTV, churn, and refunds. You know money is made on profitable retained revenue, not the click.
- Analytics depth — hands-on with Amplitude, PostHog, and GA4, server-side tracking (CAPI), and confident spreadsheet/BI analysis of cohorts and unit economics.
- Creative-first instinct — you treat creative as the #1 lever, brief it sharply, and read creative performance like a media buyer, not a designer.
- Growth-hacker mindset — scrappy, experiment-driven, and relentless about finding the unlock that makes the math work. High autonomy, bias to action, fluent professional English.
Nice to have
- UGC production and creator sourcing at scale.
- Lifecycle/email, CRO, and paywall/landing-page optimization.
- Edtech, AI, or info-product experience; familiarity with AI-assisted creative tooling.
- SQL / BI for self-serve cohort and unit-economics analysis.
- Mobile UA and app measurement (AppsFlyer, SKAN) — a plus for when web2app launches.
Why join
- Own the whole engine. All of paid, with real budget and a clear mandate: find profitable unit economics and scale spend from ~$0 to $50k/day.
- Scale + autonomy. Ambitious targets, minimal bureaucracy, and the freedom to run your own playbook and back it with data.
- Build with operators. A Genesis-backed team that has done this before, with the playbooks, creative engine, and tooling to move fast.
- Grow into a leader. Start hands-on, build the team, and grow into the senior owner of UA / growth.
- Remote, results-based. Work from anywhere, with competitive performance-based compensation that rewards outcomes, not hours.
Originally posted on Himalayas