现场市场营销经理，EMEA
Field Marketing Manager, EMEA
关于Ema
Ema为人力资源、IT和财务部门打造AI员工。我们的AI员工承担员工体验中的繁杂工作，从招聘、入职和福利到IT支持、发票处理和薪资发放，让人们有时间专注于需要他们的工作。Ema由来自Google、Coinbase、Flipkart和Okta的前高管创立，我们的团队包括来自顶级科技公司的工程师以及斯坦福大学、麻省理工学院、加州大学伯克利分校、卡内基梅隆大学和印度理工学院的毕业生。
我们获得业内领先的投资者支持，包括Accel、Naspers/Prosus、Creaegis、Section32，以及Sheryl Sandberg和Dustin Moskovitz等天使投资人。Ema总部位于硅谷，并在伦敦、班加罗尔和温哥华设有办公室，Ema正处于代理AI在生产环境中能实现的最前沿。我们部署真正运行大规模业务流程的系统。
职位概述
我们正在寻找一名位于伦敦的现场市场营销经理，负责在英国和欧洲建立和运营Ema的地面存在。你将覆盖行业活动、贸易展销会、高管晚宴和我们在优先市场（英国、法国、德语区和低地国家）的赞助项目，随着北欧和更广泛的欧洲市场增长，也将覆盖这些地区。你将成为BDR、销售、AI战略、产品营销和设计团队之间的纽带，将现场体验转化为合格的销售线索。
你是该地区的首位现场营销人员，将与我们的美国现场市场营销经理合作。我们的市场营销负责人制定全球活动策略和预算。在此框架下，你负责英国和欧洲的日程安排：我们支持哪些活动，哪些城市我们会出席，以及如何开展。然后你执行它。
我们需要一位能在初创环境茁壮成长、行动迅速且不等待许可就能解决问题的人。如果你曾在多个欧洲市场建立过现场项目，知道在预算紧张时如何灵活应对，并且能够在伦敦一周布置展位，下周在巴黎举办高管晚宴，我们希望与你交谈。
主要职责
区域活动规划
- 在市场营销负责人设定的全球策略和预算范围内，构建并维护英国和欧洲的活动日历。
- 根据目标客户、销售线索和成本，推荐每个市场应支持的会议、贸易展销会和赞助项目。了解在伦敦重要的活动与在慕尼黑或阿姆斯特丹重要的活动之间的区别。
- 与美国现场市场营销经理合作，分享有效的方法，复用方案和资源，并保持两个项目的统一性。
查看英文原文
ABOUT EMA
Ema builds AI Employees for HR, IT and Finance. Our AI Employees take on the busy work across the employee experience, from recruiting, onboarding and benefits to IT support, invoice processing and payroll, so people can spend their time on work that needs them. Founded by former executives from Google, Coinbase, Flipkart, and Okta, our team includes engineers from premier tech companies and graduates of Stanford, MIT, UC Berkeley, CMU, and IITs.
We are backed by industry leading investors including Accel, Naspers/Prosus, Creaegis, Section32, and angels like Sheryl Sandberg and Dustin Moskovitz. Headquartered in Silicon Valley and with offices in London, Bangalore and Vancouver, Ema is at the frontier of what Agentic AI can do in production. We ship real systems that run real business processes at scale.
ROLE OVERVIEW
We’re looking for a Field Marketing Manager, based in London, to build and run Ema’s on-the-ground presence across the UK and Europe. You’ll cover industry events, tradeshows, executive dinners and sponsored programs in our priority markets: the UK, France, DACH and Benelux, with the Nordics and wider Europe as they grow. You’ll be the connective tissue between our BDR, Sales, AI Strategy, Product Marketing and Design teams, turning live experiences into qualified pipeline.
You’ll be Ema’s first field marketer in the region, working alongside our US Field Marketing Manager. Our Marketing Lead sets the global event strategy and budget. Within that, you own the UK and Europe calendar: which events we back, which cities we show up in, and how we run them. Then you execute it.
We need someone who thrives in startup environments, moves fast, and doesn’t wait for permission to solve problems. If you’ve built field programs across more than one European market, know how to get scrappy when budgets are tight, and can run a booth in London one week and an executive dinner in Paris the next, we want to talk to you.
KEY RESPONSIBILITIES
Regional Event Planning
- Build and maintain the UK and Europe event calendar within the global strategy and budget set by our Marketing Lead.
- Recommend which conferences, tradeshows and sponsorships to back in each market, based on target accounts, pipeline and cost. Know the difference between an event that matters in London and one that matters in Munich or Amsterdam.
- Work with the US Field Marketing Manager to share what works, reuse playbooks and assets, and keep the two programs consistent.
Event Execution & Operations
- Plan, manage and execute end-to-end logistics for industry conferences, tradeshows and Ema-hosted events (executive roundtables, dinners, meetups) across the UK and Europe.
- Manage all on-site operations: booth design, staffing, signage, swag, shipping, A/V, catering and speaker logistics. You’re the person who makes sure nothing falls through the cracks.
- Handle the cross-border details that US events don’t have: shipping and customs between the UK and the EU, local venues and suppliers, and GDPR-compliant lead capture.
- Evaluate sponsorship opportunities, negotiate vendor contracts and manage event budgets to maximise ROI.
Pipeline & Sales Alignment
- Work with the BDR team and Sales to align event programming with target accounts and pipeline goals in each market.
- Coordinate pre-event outreach, booth and event activations, and post-event follow-up to drive lead conversion.
- Make sure every event lead reaches Sales quickly and cleanly. No leads die on the vine.
Cross-Functional Coordination
- Coordinate with AI Strategists, Product Marketing and Design so demos, collateral and messaging are event-ready, on-brand and right for the local audience.
- Support broader demand-generation campaigns as needed, including regional activations and partner co-marketing events.
- Work across time zones with US-based marketing and leadership, with some early-evening calls.
Measurement & Optimisation
- Track and report on event performance by market (leads generated, pipeline influenced, cost per lead, attendance, deal acceleration) and share insights to improve the program.
- Obsess over what’s working vs. what’s noise, and use data to make the case for where we invest next.
WHAT YOU BRING
- 5–7+ years of field marketing, event marketing or demand-gen experience in B2B SaaS or enterprise technology, with a track record of running events in the UK and at least one other European market. Startup experience is required. You’ve built programs, not just inherited them.
- A working knowledge of the European event circuit and what each market expects, from London tech weeks to Paris and DACH industry shows.
- Exceptional project management skills. You can juggle 5+ events in different countries and stages at once without dropping a ball. You live in spreadsheets, timelines and run-of-show docs.
- A roll-up-your-sleeves operator. You’re the person zip-tying cables to a booth at 6 AM, getting a pallet of swag through customs, and sending the recap email before the Eurostar pulls in.
- Strong cross-functional collaboration skills. You partner naturally with Sales, BDRs, Product Marketing and executives, including colleagues eight hours behind you, without needing to be managed into it.
- Experience with HubSpot and marketing automation platforms to track attribution and ROI, and a practical grasp of GDPR as it applies to event data.
- Proficiency with AI tools (Claude, ChatGPT, etc.) to speed up day-to-day work, from drafting event briefs to analysing post-event data. We’re an AI company and we expect you to work like one.
- Comfort with ambiguity and fast-moving environments. Priorities shift, budgets change, events get added last minute, and you handle it. This is a fast growing Series B company. If you need a playbook handed to you, this isn’t the role.
- High agency and an ownership mindset. As our first field marketer in Europe, you’ll see gaps and fill them without waiting to be asked.
LOCATION & TRAVEL
- Based in/near London, working hybrid from our London office.
- Travel up to 40% across the UK and Europe, with occasional trips to the US.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
Ema Unlimited is an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or genetics.