市场营销与SEO策略师
Marketing and SEO Strategist
我们正在寻找一位以结果为导向的SEO和内容专家，以提升一家高绩效抵押贷款品牌的在线影响力。该职位重点在于提高搜索可见性、生成潜在客户，并在关键本地市场建立品牌权威。
主要职责
SEO优化
- 优化网站页面以针对高意向的抵押贷款关键词
- 创建并管理城市特定的落地页（例如：奥兰多、温特帕克、坦帕）
- 实施页面内SEO（标题、标题标签、内部链接、内容结构）
- 管理技术SEO元素（结构化数据标记、索引、网站结构）
内容策略与执行
- 将每周的电台节目转化为SEO优化的博客文章
- 协调YouTube视频发布并优化标题/描述
- 开发针对常见抵押贷款问题的FAQ内容
- 维护一致的内容日历
本地SEO与声誉管理
- 优化和管理Google商业资料
- 推动一致的Google评论获取策略
- 用专业且包含关键词的回复回应评论
数字影响力整合
- 确保网站、YouTube、播客平台和社交媒体之间的统一性
- 所有内容均链接回主网站以建立SEO权威性
- 在所有平台上保持一致的品牌形象
分析与绩效跟踪
- 跟踪关键词排名和网站流量
- 监控转化率和潜在客户来源
- 提供包含可操作建议的月度绩效报告
技能、知识和专长
经验与行业知识
- 2年以上SEO经验，最好在房地产或抵押贷款行业
- 对本地SEO和Google排名因素有深入理解
内容与营销技能
- 具有内容营销和YouTube优化经验
- 能够撰写或协调清晰、吸引人且信息丰富的内容
工具与技术技能
- 熟悉Google Analytics、Search Console和关键词研究平台等工具
媒体与内容制作
- 具有编辑电台、播客或社交媒体视频的经验
- 能够从长篇内容中制作短篇内容
- 熟悉视频和内容编辑的工具和资源
福利
- 薪资高于市场水平
- 首日即提供家庭医疗保险，覆盖主要人员及两名家属
- 政府规定的福利
- 绩效激励
- 每季度公司活动
- 1000 PHP的最低福利
- 提供设备和软件
最初发布于H
查看英文原文
We are seeking a results-driven SEO and Content Specialist to grow the online presence of a high-performing mortgage brand. This role focuses on increasing search visibility, generating inbound leads, and building brand authority across key local markets.
Key Responsibilities
SEO Optimization
- Optimize website pages for high-intent mortgage keywords
- Create and manage city-specific landing pages (e.g., Orlando, Winter Park, Tampa)
- Implement on-page SEO (titles, headers, internal linking, content structure)
- Manage technical SEO elements (schema markup, indexing, site structure)
Content Strategy & Execution
- Convert weekly radio shows into SEO-optimized blog articles
- Coordinate YouTube video publishing and optimize titles/descriptions
- Develop FAQ-based content targeting common mortgage questions
- Maintain a consistent content calendar
Local SEO & Reputation Management
- Optimize and manage Google Business Profile
- Drive a consistent Google review acquisition strategy
- Respond to reviews with professional, keyword-rich responses
Digital Presence Integration
- Ensure alignment across website, YouTube, podcast platforms, and social media
- Link all content back to the primary website to build SEO authority
- Maintain consistent branding across all platforms
Analytics & Performance Tracking
- Track keyword rankings and website traffic
- Monitor conversion rates and lead sources
- Provide monthly performance reports with actionable recommendations
Skills, Knowledge and Expertise
Experience & Industry Knowledge
- 2+ years of SEO experience, preferably in the real estate or mortgage industry
- Strong understanding of local SEO and Google ranking factors
Content & Marketing Skills
- Experience with content marketing and YouTube optimization
- Ability to write or coordinate clear, engaging, and informative content
Tools & Technical Skills
- Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms
Media & Content Production
- Experience editing radio, podcast, or social media videos
- Ability to create short-form content from long-form content
- Knowledge of tools and resources for video and content editing
Benefits
- Above market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 1,000 PHP De Minimis
- Equipment and software provided
Originally posted on Himalayas