Google 广告媒体购买员
Google Ads Media Buyer
Google Ads媒体购买专员(电商方向)
地点:100%远程(欧洲核心工作时间)
职位类型:全职
行业:效果营销/电商
职位简介
我们的客户是一家快速发展的效果营销机构,专注于在国际市场中扩大电商品牌。他们与成熟的直销企业合作,注重可持续增长、盈利能力和数据驱动的决策。
作为Google Ads媒体购买专员,你将负责一组电商账户的全部运营,包括策略制定、执行、优化和客户沟通。这个职位适合喜欢将分析思维与实际的广告管理相结合,并希望直接影响业务成果的人选。
主要职责
- 管理并优化Google Ads广告活动,涵盖搜索、购物、性能最大化和展示广告。
- 负责所分配客户账户的表现,确保广告活动促进收入增长和盈利能力。
- 为广告结构、出价策略、受众群体、创意和广告文案建立测试框架。
- 分析账户表现,并将数据转化为可操作的优化方案。
- 监控关键业务指标,如ROAS、MER、CAC、收入贡献和整体支出效率。
- 与内部媒体购买专家协作,分享洞察并解决表现问题。
- 通过提供反馈、创意简报和广告文案建议,支持创意开发。
- 通过Google Analytics 4和Google Tag Manager确保准确的跟踪和归因。
- 通过Slack、报告和定期绩效会议与客户保持清晰沟通。
- 跟踪Google Ads最佳实践、平台更新和新兴电商趋势。
任职要求
- 有为电商品牌管理Google Ads广告活动的实操经验。
- 对搜索、购物、性能最大化和展示广告有深入理解。
- 有使用以效果为导向的KPI(如ROAS、CAC、MER和收入增长)的经验。
- 能够独立同时管理多个客户账户。
- 具备强大的分析思维,能够识别趋势和优化机会。
- 有Google Analytics 4的实际操作经验,并了解Google Tag Manager的基本使用。
- 优秀的沟通能力,具备与客户面对面交流的信心。
- 高度的责任感和细致入微的工作态度。
查看英文原文
Google Ads Media Buyer (E-commerce)
Location: 100% Remote (EU Core Hours)
Employment Type: Full-time
Industry: Performance Marketing / E-commerce
About the Opportunity
Our client is a fast-growing performance marketing agency specializing in scaling e-commerce brands across international markets. They partner with established direct-to-consumer businesses and focus on sustainable growth, profitability, and data-driven decision making.
As a Google Ads Media Buyer, you will take full ownership of a portfolio of e-commerce accounts, managing strategy, execution, optimization, and client communication. This role is ideal for someone who enjoys combining analytical thinking with hands-on campaign management and wants to have a direct impact on business results.
Key Responsibilities
- Manage and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display.
- Own the performance of assigned client accounts, ensuring campaigns contribute to revenue growth and profitability.
- Develop testing frameworks for campaign structure, bidding strategies, audiences, creatives, and ad copy.
- Analyze account performance and translate data into actionable optimization plans.
- Monitor key business metrics such as ROAS, MER, CAC, revenue contribution, and overall spend efficiency.
- Collaborate with internal media buying specialists to exchange insights and solve performance challenges.
- Support creative development by providing feedback, creative briefs, and ad copy recommendations.
- Ensure accurate tracking and attribution through Google Analytics 4 and Google Tag Manager.
- Maintain clear communication with clients through Slack, reporting, and regular performance meetings.
- Stay up to date with Google Ads best practices, platform updates, and emerging e-commerce trends.
Requirements
- Proven experience managing Google Ads campaigns for e-commerce brands.
- Strong understanding of Search, Shopping, Performance Max, and Display campaigns.
- Experience working with performance-driven KPIs such as ROAS, CAC, MER, and revenue growth.
- Ability to independently manage multiple client accounts simultaneously.
- Strong analytical mindset with the ability to identify trends and optimization opportunities.
- Hands-on experience with Google Analytics 4 and a working knowledge of Google Tag Manager.
- Excellent communication skills and confidence in client-facing interactions.
- High level of ownership, accountability, and attention to detail.
- Fluent English, both written and spoken.
Nice to Have
- Experience working in a marketing agency environment.
- Familiarity with Shopify and e-commerce ecosystems.
- Experience with attribution and analytics tools such as Triple Whale.
- Understanding of conversion rate optimization (CRO) principles.
- Experience collaborating with Meta Ads teams on multi-channel growth strategies.
Tools & Platforms
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Shopify
- Triple Whale
- Airtable
- Slack
- Google Workspace
What We Offer
- Fully remote work environment.
- Opportunity to work with established international e-commerce brands.
- High level of ownership and autonomy in managing accounts.
- Performance-based compensation growth linked to results and client retention.
- Professional development budget for courses, certifications, and learning resources.
- Private healthcare package.
- Company equipment.
- Paid time off and additional employee benefits.
- Clear career progression path within a rapidly growing organization.
Compensation
Competitive compensation package depending on experience, location, and engagement model.
In addition to the base salary, the role includes performance-based incentives linked to client retention, account ownership, and contribution to business growth.
Originally posted on Himalayas