出海雷达

Google 广告媒体购买员

Google Ads Media Buyer

市场运营限定地区(需当地身份)
公司EER Poland
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间13 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

Google Ads媒体购买专员(电商方向)
地点:100%远程(欧洲核心工作时间)
职位类型:全职
行业:效果营销/电商

职位简介
我们的客户是一家快速发展的效果营销机构,专注于在国际市场中扩大电商品牌。他们与成熟的直销企业合作,注重可持续增长、盈利能力和数据驱动的决策。
作为Google Ads媒体购买专员,你将负责一组电商账户的全部运营,包括策略制定、执行、优化和客户沟通。这个职位适合喜欢将分析思维与实际的广告管理相结合,并希望直接影响业务成果的人选。

主要职责

  • 管理并优化Google Ads广告活动,涵盖搜索、购物、性能最大化和展示广告。
  • 负责所分配客户账户的表现,确保广告活动促进收入增长和盈利能力。
  • 为广告结构、出价策略、受众群体、创意和广告文案建立测试框架。
  • 分析账户表现,并将数据转化为可操作的优化方案。
  • 监控关键业务指标,如ROAS、MER、CAC、收入贡献和整体支出效率。
  • 与内部媒体购买专家协作,分享洞察并解决表现问题。
  • 通过提供反馈、创意简报和广告文案建议,支持创意开发。
  • 通过Google Analytics 4和Google Tag Manager确保准确的跟踪和归因。
  • 通过Slack、报告和定期绩效会议与客户保持清晰沟通。
  • 跟踪Google Ads最佳实践、平台更新和新兴电商趋势。

任职要求

  • 有为电商品牌管理Google Ads广告活动的实操经验。
  • 对搜索、购物、性能最大化和展示广告有深入理解。
  • 有使用以效果为导向的KPI(如ROAS、CAC、MER和收入增长)的经验。
  • 能够独立同时管理多个客户账户。
  • 具备强大的分析思维,能够识别趋势和优化机会。
  • 有Google Analytics 4的实际操作经验,并了解Google Tag Manager的基本使用。
  • 优秀的沟通能力,具备与客户面对面交流的信心。
  • 高度的责任感和细致入微的工作态度。
查看英文原文

Google Ads Media Buyer (E-commerce)
Location: 100% Remote (EU Core Hours)
Employment Type: Full-time
Industry: Performance Marketing / E-commerce
About the Opportunity
Our client is a fast-growing performance marketing agency specializing in scaling e-commerce brands across international markets. They partner with established direct-to-consumer businesses and focus on sustainable growth, profitability, and data-driven decision making.
As a Google Ads Media Buyer, you will take full ownership of a portfolio of e-commerce accounts, managing strategy, execution, optimization, and client communication. This role is ideal for someone who enjoys combining analytical thinking with hands-on campaign management and wants to have a direct impact on business results.
Key Responsibilities

  • Manage and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display.
  • Own the performance of assigned client accounts, ensuring campaigns contribute to revenue growth and profitability.
  • Develop testing frameworks for campaign structure, bidding strategies, audiences, creatives, and ad copy.
  • Analyze account performance and translate data into actionable optimization plans.
  • Monitor key business metrics such as ROAS, MER, CAC, revenue contribution, and overall spend efficiency.
  • Collaborate with internal media buying specialists to exchange insights and solve performance challenges.
  • Support creative development by providing feedback, creative briefs, and ad copy recommendations.
  • Ensure accurate tracking and attribution through Google Analytics 4 and Google Tag Manager.
  • Maintain clear communication with clients through Slack, reporting, and regular performance meetings.
  • Stay up to date with Google Ads best practices, platform updates, and emerging e-commerce trends.

Requirements

  • Proven experience managing Google Ads campaigns for e-commerce brands.
  • Strong understanding of Search, Shopping, Performance Max, and Display campaigns.
  • Experience working with performance-driven KPIs such as ROAS, CAC, MER, and revenue growth.
  • Ability to independently manage multiple client accounts simultaneously.
  • Strong analytical mindset with the ability to identify trends and optimization opportunities.
  • Hands-on experience with Google Analytics 4 and a working knowledge of Google Tag Manager.
  • Excellent communication skills and confidence in client-facing interactions.
  • High level of ownership, accountability, and attention to detail.
  • Fluent English, both written and spoken.

Nice to Have

  • Experience working in a marketing agency environment.
  • Familiarity with Shopify and e-commerce ecosystems.
  • Experience with attribution and analytics tools such as Triple Whale.
  • Understanding of conversion rate optimization (CRO) principles.
  • Experience collaborating with Meta Ads teams on multi-channel growth strategies.

Tools & Platforms

  • Google Ads
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Shopify
  • Triple Whale
  • Airtable
  • Slack
  • Google Workspace

What We Offer

  • Fully remote work environment.
  • Opportunity to work with established international e-commerce brands.
  • High level of ownership and autonomy in managing accounts.
  • Performance-based compensation growth linked to results and client retention.
  • Professional development budget for courses, certifications, and learning resources.
  • Private healthcare package.
  • Company equipment.
  • Paid time off and additional employee benefits.
  • Clear career progression path within a rapidly growing organization.

Compensation
Competitive compensation package depending on experience, location, and engagement model.
In addition to the base salary, the role includes performance-based incentives linked to client retention, account ownership, and contribution to business growth.
Originally posted on Himalayas

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