Associate Director, Thought Leader Strategy, I/O Commercial Franchise
标题：副主任/总监，思想领导者战略，I/O 商业特许经营报告向：高级主管，I/O 商务特许经销，品牌营销和市场发展地点：现场基础 -远程 - 美国分类：免费概述：副主管/总监，思想领导人策略，I/o 商业特惠，将与头部癌症领域的关键利益相关方和 KOL 开展宣传活动，以支持 LOQTORZI®持续成功。该角色将负责支持 LOTORZI 在线品牌创新，并将对高级主任，I/ O 品牌营銷负责：· 建立与 I/O 领域的关键意见领袖，特别是 LOQTORZI® （鼻癌）的宣传活动。· 领导外部参与和支持 LOQTorZI®在线品牌营销举措。· 与跨职业合作伙伴协调制定战略区域参与计划。· 在整个组织中开展商业 KOL 倡议，通常具有高可见性。·强有力的实现品牌战略要求，执行针对性的同行项目编程，大会参与策略和洞察力生成举措。（见解收集，会议和董事会）. ·通过跨职能合作，评估 KOL 内部培训目的所需的潜在培训需求或见解。识别思想领袖和管理 POA 会议和培训会内参与活动。·衡量和评价 KOL 的活动。·参加年度品牌规划过程并为思维领导人的年战略发展做出贡献。·培养关系，向关键机构伙伴和供应商提供指导。·与更广泛的 LOQTORZI 商业团队合作，酌情支持倡议。资格：·两年以上药物营销经验和思维领导开发经验 · 免疫肿肿瘤学和头部癌症经验优先 · 在商业，科学或相关领域获得本科学位。大力推士学位 (MBA) · 与 KOLs 互动并向 KOL 提出能力强有力的人际交往技能 · 具有制定，开发和执行战略的能力的优秀战略思维技巧 · 从客户参与度收集见解以及将市场研究结果转化为可操作的见解和战术计划 · 了解和沟通临床能力
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Title: Associate Director/Director, Thought Leader Strategy, I/O Commercial Franchise
Reports to: Senior Director, I/O Commercial Franchise, Brand Marketing and Market Development
Location: Field Based - Remote - US
Classification: Exempt
Overview:
The Associate Director/Director, Thought Leader Strategy, I/O Commercial Franchise, will develop advocacy with key stakeholders and KOLs within the head and neck cancer space, to support the continued success of LOQTORZI®. This role will be responsible for supporting in-line brand marketing initiatives for LOQTORZI and will report to the Senior Director, I/O Brand Marketing.
Responsibilities:
- Build advocacy with key opinion leaders within the I/O space, specifically for LOQTORZI® (nasopharyngeal carcinoma).
- Lead external engagements and support in-line brand marketing initiatives for LOQTORZI®.
- Develop a strategic Regional engagement plan in coordination with cross functional partners.
- Lead commercial KOL initiatives, often with high visibility, across the organization.
- Strong pull through of brand strategic imperatives, executing upon targeted peer-to-peer programming, the congress engagement strategy and insight generation initiatives. (Insight gathering, congresses and Ad Boards.)
- Through cross-functional collaboration, assess potential training needs or insights needed from KOLs for internal training purposes. Identify thought leaders and manage internal engagements for POA meetings and training sessions.
- Measure and evaluate KOL activities.
- Participate in the annual brand planning process and contribute to the development of the Thought Leader annual strategy.
- Cultivate relationships, and provide direction to key agency partners and vendors.
- Collaborate with the broader LOQTORZI commerical team and support initiatives as appropriate.
Qualifications:
- 2+ years of pharmaceutical marketing experience and Thought Leader Development experience
- Experience in immuno-oncology and head and neck cancer preferred
- Bachelor’s degree in business, science or related field. A master’s degree (MBA) is strongly preferred
- Strong interpersonal skills with the ability to interact with and present to KOLs
- Excellent strategic thinking skills with ability to formulate, develop and execute strategy
- Ability to gather insights from customer engagements and translate market research findings into actionable insights and tactical plans
- Ability to understand and communicate clinical data and high-level science
- Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, field sales leadership, regulatory, compliance, market research and others
- Demonstrated excellence in project management and effectively managing multiple projects/priorities
- Demonstrated ability to lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy
- Champion materials through medical, legal, regulatory reviews (promotional review) process
- Travel greater than 40% as dictated by business need, including overnights and attendance at some evening and weekend programs
The Base Salary Range for this position is $170,000 to $250,000. Coherus considers various factors, including professional background and work experience, when determining base pay. These considerations mean actual compensation will vary.
Coherus provides equal employment opportunities to all employees and applicants for employment and prohibits unlawful discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We also prohibit discrimination based on the perception that anyone has any of these characteristics or is associated with a person who has or is perceived as having any of these characteristics.
Originally posted on Himalayas