新闻通讯与电子邮件营销专员
Newsletter and Email Marketing Associate
职位概述
新闻通讯与电子邮件营销助理（志愿者）将支持Huru倡议，通过结构化、一致且高质量的电子邮件推广，加强其数字沟通和受众参与。该职位将专注于定期发布双周新闻通讯，并建立一个有效的电子邮件营销系统，以提升可见性、故事讲述和利益相关者参与度。
这是一个适合早期职业专业人士的职位，可提供在传播、数字营销和非营利组织参与方面的实际经验。
时长与承诺
- 时长：6个月
- 时间投入：兼职（每周预计4–6小时）
- 汇报对象：外联与对外事务主管
核心职责与功能
1. 新闻通讯开发与发布
- 领导双周新闻通讯（6个月内共12期）的策划、撰写、设计和分发。
- 开发吸引人、以受众为中心的内容，包括：
- 来自一线的人文故事
- 项目更新和成果亮点
- 合作伙伴介绍和机会
- 与内部团队成员协调，获取内容和更新信息。
- 确保所有版本在语气、品牌和质量上保持一致。
- 管理新闻通讯的排期、格式和分发。
2. 电子邮件营销系统开发（前3个月优先）
- 设计并建立一个有效的电子邮件营销框架，包括：
- 选择/设置电子邮件营销平台（如Mailchimp或类似工具）
- 创建品牌模板用于新闻通讯和活动
- 开发细分的邮件列表（如合作伙伴、捐赠者、青年、普通受众）
- 建立并维护一个干净且有组织的联系人数据库。
- 制定与Huru活动相匹配的简单电子邮件内容日历。
3. 受众参与与增长
- 通过以下方式支持Huru电子邮件订阅者的增长：
- 与社交媒体和外联活动整合
- 与项目和合作方进行内部协调
- 监控参与度指标（打开率、点击率、订阅数）。
- 提出改进建议以提高覆盖范围、参与度和留存率。
4. 绩效跟踪与学习
- 跟踪并分析新闻通讯和活动的绩效。
- 每月生成总结报告，包括：
- 关键指标
- 学习经验
- 建议改进
- 为完善Huru的整体传播策略做出贡献。
主要交付成果
在此次志愿工作结束时，志愿者应完成：
查看英文原文
Role Summary
The Newsletter & Email Marketing Associate (Volunteer) will support Huru Initiatives in strengthening its digital communication and audience engagement through structured, consistent, and high-quality email outreach. The role will focus on delivering a bi-weekly newsletter and establishing a functional email marketing system that enhances visibility, storytelling, and stakeholder engagement.
This is an ideal role for an early-career professional seeking hands-on experience in communications, digital marketing, and nonprofit engagement.
Duration & Commitment
- Duration: 6 months
- Time Commitment: Part-time (estimated 4–6 hours per week)
- Reporting to: Outreach and External Affairs Lead
Core Functions & Responsibilities
1. Newsletter Development & Delivery
- Lead the planning, drafting, design, and dissemination of a bi-weekly newsletter (12 editions over 6 months).
- Develop engaging, audience-centred content, including:
- Human-interest stories from the field
- Program updates and impact highlights
- Partner features and opportunities
- Coordinate with internal team members to source content and updates.
- Ensure consistency in tone, branding, and quality across all editions.
- Manage newsletter scheduling, formatting, and distribution.
2. Email Marketing System Development (First 3 Months Priority)
- Design and establish a functional email marketing framework, including:
- Selection/setup of an email marketing platform (e.g., Mailchimp or similar)
- Creation of branded templates for newsletters and campaigns
- Development of segmented mailing lists (e.g., partners, donors, youth, general audience)
- Build and maintain a clean and organised contact database.
- Develop a simple email content calendar aligned with Huru’s activities.
3. Audience Engagement & Growth
- Support the growth of Huru’s email subscriber base through:
- Integration with social media and outreach campaigns
- Internal coordination with programs and partnerships
- Monitor engagement metrics (open rates, click rates, subscriptions).
- Provide recommendations to improve reach, engagement, and retention.
4. Performance Tracking & Learning
- Track and analyze performance of newsletters and campaigns.
- Produce monthly insights briefs summarising:
- Key metrics
- Lessons learned
- Suggested improvements
- Contribute to refining Huru’s broader communications strategy.
Key Deliverables
By the end of the engagement, the volunteer is expected to have:
- Produced and disseminated 12 high-quality bi-weekly newsletters
- Developed a fully functional email marketing system (platform, templates, and segmented database) within the first 3 months
- Established and maintained an active subscriber database
- Delivered monthly performance reports (6 total)
- Created a simple email marketing guide/manual for internal continuity
Desired Skills & Competencies
- Strong writing and storytelling skills (clear, engaging, concise)
- Basic understanding of email marketing tools (or willingness to learn)
- Attention to detail and ability to meet deadlines
- Basic design skills (e.g., Canva or similar tools) are an added advantage
- Organisational skills and ability to manage content workflows
- Interest in communications, development work, or environmental sustainability
- Proactive attitude and willingness to take initiative
What You Will Gain
- Hands-on experience in nonprofit communications and digital marketing
- Opportunity to build a portfolio of published newsletters and campaigns
- Exposure to programmatic work in environmental sustainability
- Mentorship and collaboration within a young, dynamic team
- A strong foundation in email marketing systems and strategy
Originally posted on Himalayas