Senior Google Ads Specialist
类别：营销位置：职位标题：高级谷歌广告专家工作设置：WFH 日程：7:00AM-4:00PM 薪水：80,000-100,000 我们正在寻找一名高技能的高级谷歌廣告专家加入一个快速增长的珀斯数字机构，专门从事 SEO,GEO （生成引擎优化）,Google 广告，网页设计和人工智能自动化。这不是一个一般化的营销角色。我们想要一个真正的 Google Ads 专家谁生活和呼吸付费搜索，知道平台内外，并将完全拥有该机构的 Google Ads 会计在不断增长的客户组合中。获得成功的候选人将以最小监督工作，积极地确定机会，并为团队带来新鲜想法和最佳实践。不仅与机构目前的专业水平相匹配，而且提高它。经验驾驶酒店，度假村和住宿提供商的直接预订是主要优势。随着时间的推移，角色将会扩大到面向客户沟通和战略讨论。作为高级谷歌广告专家的责任：• 从端到端管理 Google 广告帐户，包括策略开发，竞选活动设置，优化和绩效监测。• 计划，构建和推出搜索，性能最大的，显示，YouTube/视频，需求生成和购物范围内的运动。• 为酒店，度假村和住宿提供商开发和优化活动，专注于增加直接预订并最大限度地提高广告支出回报。•进行账户审计，关键词研究，竞争对手分析和搜索术语审查以确定增长机会，减少浪费的广告支出。•优化招标策略，预算，关键字，观众，广告复制，创意资产和登陆页面以改善竞选绩效。• 使用 Google Analytics 4 (GA4),Google Tag Manager (GTM),增强转换和离线转换进口来设置，测试并维护转换跟踪和归因。•对广告复制，创意资产，竞标策略和登陆页面进行 A/B 测试以提高转换率。•根据关键指标监控活动表现，包括 ROAS,CPA,转换量和预算利用。•使用 Looker Studio 和其他报告工具编写性能报告和仪表板，提供可操作的见解和建议。•使用 Google Ads Editor,脚本和第三方 PPC 工具自动化流程并提高运动效率。•积极推新的战略，
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Category: Marketing
Location:
Position Title: Senior Google Ads Specialist
Work Set-up: WFH
Schedule: 7:00AM-4:00PM
Salary: 80,000-100,000
We are looking for a highly skilled Senior Google Ads Specialist to join a fast-growing, Perth-based digital agency specialising in SEO, GEO (Generative Engine Optimisation), Google Ads, web design and AI automation. This is not a generalist marketing role. We want a true Google Ads expert who lives and breathes paid search, knows the platform inside out, and will take full ownership of the agency’s Google Ads accounts across a growing client portfolio.
The successful candidate will work with minimal supervision, proactively identify opportunities, and bring fresh ideas and best practices to the team—not just match the agency’s current level of expertise, but raise it. Experience driving direct bookings for hotels, resorts and accommodation providers is a major advantage. Over time, the role will grow to include client-facing communication and strategy discussions.
Your Responsibilities as a Senior Google Ads Specialist:
• Manage Google Ads accounts end-to-end, including strategy development, campaign setup, optimisation, and performance monitoring.
• Plan, build, and launch campaigns across Search, Performance Max, Display, YouTube/Video, Demand Gen, and Shopping.
• Develop and optimise campaigns for hotels, resorts, and accommodation providers, focusing on increasing direct bookings and maximising return on ad spend.
• Conduct account audits, keyword research, competitor analysis, and search term reviews to identify growth opportunities and minimise wasted advertising spend.
• Optimise bidding strategies, budgets, keywords, audiences, ad copy, creative assets, and landing pages to improve campaign performance.
• Set up, test, and maintain conversion tracking and attribution using Google Analytics 4 (GA4), Google Tag Manager (GTM), enhanced conversions, and offline conversion imports.
• Conduct A/B testing on ad copy, creative assets, bidding strategies, and landing pages to improve conversion rates.
• Monitor campaign performance against key metrics, including ROAS, CPA, conversion volume, and budget utilisation.
• Prepare performance reports and dashboards using Looker Studio and other reporting tools, providing actionable insights and recommendations.
• Utilise Google Ads Editor, scripts, and third-party PPC tools to automate processes and improve campaign efficiency.
• Proactively recommend new strategies, platform features, and best practices to improve paid advertising performance.
• Collaborate with SEO, web development, and marketing automation teams to align paid campaigns with SEO, GEO, and conversion rate optimisation initiatives.
• Support SEO and GEO activities as required, including keyword research, on-page recommendations, content briefs, and technical checks.
• Gradually take on client-facing responsibilities, including presenting results, discussing campaign strategies, and managing client expectations.
• Manage multiple client accounts and advertising budgets independently while maintaining accuracy, efficiency, and consistent delivery.
Your Qualifications as a Senior Google Ads Specialist:
• Bachelor's degree in Marketing, Advertising, Business, or a related discipline is preferred.
• Minimum of 4 to 5 years of hands-on Google Ads experience, managing campaigns end-to-end at a senior level.
• Previous digital agency experience managing multiple client accounts and advertising budgets simultaneously is strongly preferred.
• Experience in the hotel, resort, travel, or hospitality industry, particularly in driving direct bookings and managing Performance Max for travel and Hotel Ads, is highly desirable.
• Strong expertise across Google Ads campaign types, including Search, Performance Max, Display, YouTube/Video, Demand Gen, and Shopping.
• Advanced knowledge of bidding strategies, keyword research, negative keyword management, audience targeting, ad copy testing, and campaign optimisation.
• Proficiency in conversion tracking and analytics tools, including GA4, Google Tag Manager, enhanced conversions, and offline conversion imports.
• Experience using Google Ads Editor, Google Ads scripts, Looker Studio, and third-party PPC tools for automation, reporting, and optimisation.
• Demonstrated ability to improve ROAS, reduce CPA, and increase conversion volume, supported by measurable results or case studies.
• Google Ads certifications in Search, Display, Video, Shopping, and Measurement are preferred.
• Knowledge of SEO, GEO, and AI-driven search optimisation is an advantage.
• Familiarity with GoHighLevel or similar CRM and marketing automation platforms is desirable.
• Excellent written and verbal English communication skills, with the ability to explain campaign performance and recommendations clearly.
• Strong analytical, problem-solving, and decision-making skills, with a data-driven approach to campaign management.
• Self-motivated, proactive, organised, and detail-oriented, with the ability to work independently and manage competing priorities with minimal supervision.
• A continuous improvement mindset, with the confidence to introduce new ideas, identify opportunities, and elevate the agency's paid advertising capabilities.
Key Performance Expectations
• Google Ads accounts are managed proactively, with campaigns aligned to client objectives and budgets.
• Campaign optimisation decisions are supported by accurate tracking, analysis and documented testing.
• Performance reporting is clear, timely and translates data into practical recommendations.
• Budgets are paced effectively and opportunities to improve ROAS, CPA and conversion volume are identified and actioned.
• The specialist stays current with platform changes and contributes practical ideas and best practices to the wider team.
If this sounds like you, then what are you waiting for? Come join us!
Your love for Boomering will jump-start with these meaningful engagement activities and perks. Using the concepts and tools of EOS (Entrepreneurial Operating System), Boomering provides a fun, rewarding and stimulating environment where work-life balance meets a commitment to foster growth.
• Genuinely caring Leadership Team
• Competitive salary package
• Company-provided full set-up for desktop/laptop with a back-up internet
• Free pre-employment Medical Assessment (T&C apply)
• HMO on the first day of hire
• 15 Vacation Leaves and 5 Sick Leaves
• Annual Performance Reviews
• Unlimited Employee Referral Incentives
• Employee Loan Facilities
• Social Clubs and Interest Workshops
• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance.
• Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pay.
About Boomering:
Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga.
Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success.
Providing equal opportunities and collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference.
Future-proof your career and pursue your passion with Boomering! We want career thrill-seekers who are committed to growth as much as we are.
Website: www. boomering.ph
Career Portal:
and LinkedIn: Boomering Inc.; Boomering Careers
DetailsOriginally posted on Himalayas